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Articles: Marketing Automation
It's decreasing, but this says some good things about the industry, according to a new report; standards and savvy customers will provide a future.
The company expands its Microsoft integration and mobile solutions with the release of Maximizer Enterprise 9.5, in a move to ease the woes of the SMB sales force.
Security is becoming a higher selling point for customers according to a CMO Council report; incorporating a message of safety into your brand can boost sales.
SAP continues its dominance of European sales as Salesforce.com and Microsoft see the most growth.
Get more dollar value by paying less, going lean, and outsourcing more.
How to better avoid customer annoyances.
The case for an online marketing library.
CRM's Colin Beasty spoke with Jeanne Bliss about her book, "Chief Customer Officer."
Marketing resource management is growing up--and adding muscle to ROI--as companies seek to codify strategies and track marketing budgets.
By making its huge contact database available at no charge, the social networking provider hopes to fill a void in personal access while making fresh info the users' responsibility.
The pending release of AOLVideo.com, a comprehensive video library, raises questions of competition and advertising value in the video sharing space.
Eloqua's Summer 2006 Conversion Suite offers customers the ability to create customized programs and moves the company toward true platform status.
A Patricia Seybold Group report argues that companies and customers need to be "codevelopers" to develop successful online community platforms.
More channels and a recovering economy are leading to a free flow of marketing dollars, according to a study.
SMBs are turning to specialists for products and services to help themselves take advantage of the Web.
Customer clarity is an analytical wand's wave away with new marketing automation apps.
Business Problem: Marketers are failing to drive revenue and market penetration from their current campaigns.
Overcommunication and spin can have the opposite of a marketer's intended effect.
Use strategically targeted media like direct mail, email, voice marketing, and text messaging.
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Companies: Marketing Automation
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