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Articles: Marketing Automation
Marketers can't afford to target every fish in the sea. With better aim and finely honed tools, they can take more time to invest in their customer relationships to create highly compatible lists.
The keynote presenter at SPSS's Directions 2007 North American Conference speaks about gaining a competitive edge by doing the math.
The pool of Web analytics providers continues to shrink.
Make the most of those in-person interactions.
The initial public offering for on-demand voice messaging provider SoundBite Communications continues to be delayed due to accusations of patent infringement.
Keeping your customers from breaking up with you.
The business intelligence vendor released an updated version of Crystal Reports at its user conference this week, along with the schedule for the release of a new information-search tool.
DMA07: At the Direct Marketing Association's annual conference, the secrets to reaching consumers in the real world.
The Association of National Advertisers' "Masters of Marketing" Conference reveals insights about how to handle the industry's future: brand focus and maverick creativity will light the way.
One-third of 17-to-35-year-olds admits to avoiding ads altogether. How can marketers reach the unreachable?
A new study shows how much influence mobile-phone advertisements have on consumers.
Partners '07: Fresh off completing its breakaway from parent company NCR, the vendor unveils an alliance with SAS and defines its product roadmap (including the long-in-the-works Relationship Manager 6).
A study by Forrester Research highlights the top marketing, merchandising, and multichannel initiatives as retailers become wiser about the online world.
The corporate parent of the New York Rangers says the league is skating on thin ice.
The sports advertising agency turns to SageCRM to coordinate its sales efforts with customers and advertisers.
Carriers announce the latest attempt to provide broadband Internet access to airline passengers.
Mobile coupons are revolutionizing how advertisers market and customers buy.
Only 4 percent of CRM systems are very successful; the software-as-a-service market almost doubles across most of the Asia-Pacific region; and other numerical news from the month online.
In a multibillion-dollar industry, teams aren't playing around when it comes to connecting with fans.
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