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Articles: Marketing Automation
Television marketing must realize a choice for its future: cope or fight.
Increased customer activity and better search engine performance will grow paid search, but companies must mind their budgets, according to a new study.
Executives are spearheading investment efforts in mobile sales productivity tools, according to a new study.
IS provider Experian steps out of its credit checking focus to further develop multichannel marketing solutions and services with six new releases.
The company releases version 4.0 of its EFM solution, which, when tied to its other applications, provides the enterprise with EFM suite, according to one analyst.
Some customers have more value to a company than others and it pays to treat them accordingly--precision marketing tools can help, a new study finds.
The information broker announces its most granular customer segmentation model yet, and acquires Estonian credit bureau Krediidiinfo.
They say that timing makes champions. These eight winners in as many categories (plus up-and-comers in our One to Watch boxes) prove the adage as they join more than a score of industry leaders in a year of opportunity-making industry changes.
The opportunity for muscular returns continues to grow.
Innovation and smart partnering--perhaps the keys that unlock doors to the CRM big league. These five companies excel at novel product concepts and some have made keen M&A moves this year. Both types of effort portend serious shots at the show.
Satisfied customers, soaring returns on investment, cool runnings of both back- and front-end office processes--meet the CRM-enabled companies that planned implementations the way they should be done.
They say that timing makes champions. These eight winners in as many categories (plus up-and-comers in our One to Watch boxes) prove the adage as they join more than a score of industry leaders in a year of opportunity-making industry changes.
The company see the benefits of its Affinium EMM solution as a "marketing system of record," in bridging the gap between different applications.
Active data warehousing trumps the traditional for Travelocity by supporting event-based decisions.
The growing popularity of the Web site has marketers looking to blast off into the new social networking frontier. Will they crash in security and clutter issues?
B2B CMOs want more quantifiable results, but many still do not take the appropriate steps to acquire these numbers.
Paid search functionality gets a big boost today with both Salesforce.com and NetSuite releasing separate versions of leads tracking and management solutions with Google Adwords.
CampusVue 8 delivers administration and CRM for colleges on the ground and on the Internet; one analyst is impressed by the many options.
The market experiences its second consecutive year of growth and enters its "second wave," according to one industry analyst.
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