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Articles: Marketing Automation
The company's MRM solution integrates marketing and delivers results.
Driving Innovation '08: Verint Systems CEO and President Dan Bodner says that merely collecting intelligence is worthless without being able to properly utilize the data.
7 tips to cure what ails you.
Unified communications has the potential to drastically alter the business landscape -- assuming vendors really can get their collective act (and your communications) together.
With market leaders like Amazon.com leading the way, the emerging medium is making waves.
A systematic approach to resource allocation drives top- and bottom-line value.
These four implementations -- successfully undertaken by wildly different companies utilizing products from a variety of vendors -- represent the very best of this year's efforts.
The lessons to be learned from "accidental" marketers.
Lofty statements too often end up as small and meaningless actions.
Enhanced optimization in Affinium 7.3 -- the latest release of the vendor's flagship suite -- aims to make the campaign fit the customer, not the other way around.
Remember to look around you when spelling out your corporate message.
You're not the only one talking to your customers.
The fourth annual Beagle Research study outlines the year's seven coolest and most innovative industry solutions.
A new survey unveils what buyers want -- and what vendors need to deliver: Deliverability and cost supplant vendor reputation as the number-one priority.
The customer interaction vendor aims to complete its marketing suite with the acquisition of Million Handshakes, a provider of outbound campaign management software.
Traditional approaches waste money.
SAS Global Forum '08: At its annual users conference, SAS unveils a new acquisition, once code-named "Apollo."
Helping marketers with customer identity management.
A report from the CMO Council reveals that personalization is a marketing force that isn't being fully utilized -- yet.
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