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Articles: Marketing Automation
Software conglomerate tells analysts to expect no further acquisitions--for now.
Virtual trade shows and other online events are gaining traction, and best practices are emerging to support them.
The growing demand for all things "on-demand" -- from our entertainment to our business information -- is rapidly changing how B2B customers and prospects want to learn about your products and services.
Three free trials lead to another dulcet-toned Salesforce.com deployment.
This has been the year of the end user in marketing automation.
Our Rising Stars this year don't fit any single mold--rather, they reflect the CRM industry's emerging trends, its continuing reach, and its ongoing aspirations.
A Web-site testing firm targets landing pages as a key factor in conversion rates.
Webcast provider responds to the explosion in video communications with something sales and marketing teams can use.
By increasing the number of guests, Glance Networks aims to expand the use of its screen-sharing capabilities.
Online adults are doing their homework before making a commitment--and they prefer professional content over the user-generated variety.
A report reveals numerous flaws in popular social networking sites' design for user experience--but also some good processes.
The Asian technology firm's purchase of a U.S.-based outsourcing provider is consistent with its expanding worldwide presence, according to one industry analyst.
The latest version of the company's business communication solution helps users analyze how audiences are responding.
The consultancy announces a new Web-site marketing service to help companies drive loyalty and sales.
Optimizing operations can intimidate the strongest of marketing departments, but with able people, good processes, and strong technology, the beast may be conquered, one bite at a time.
Retailers are toiling to make their email subscription procedures easy, quick, and more transparent; subscription incentives seem to be slipping in popularity.
Sometimes you can judge a book by its cover -- or a company by its name.
Business Problem: Marketers lack the ability to launch targeted, analytics-driven marketing campaigns online.
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