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Articles: Marketing Automation
Eighty-five percent of B2B marketers can't connect content activity to business value.
The MyPreferences Campaign customer personalization platform empowers companies to tailor communications to recipients' needs.
At its Marketing Cloud Interact event, Oracle lays out its plans for leveraging LinkedIn as a marketing tool.
The mini apps are built to connect and extend Lyris capabilities across the enterprise.
Selligyadds reporting and forecasting features to its mobile CRM application.
The solution promises faster time-to-market and more effective digital asset optimization.
Connect investments and processes to gain measurable results.
Swiftpage has invited small business owners to sign up at cloud.act.com and join in final testing of its new online contact and interaction management service.
Latest release of Message Studio enables marketers to leverage offline or online channel for analysis, targeting, and engagement.
As the roles of top executives evolve, new positions emerge to fill the gaps.
A company must connect all of its interaction channels so a customer can traverse them without losing any data.
As new channels emerge, context-based marketing plays a crucial role.
Tag management vendor's data matching capability delivers a 10 percent conversion boost for the flash sale site.
Sales and marketing automation company offers tailored solution for the mortgage banker.
Tips for capitalizing on a treasure trove of information.
Predictive marketing platform helps retail marketers ensure accurate data on millions of customers.
The latest release adds tracking and reporting capabilities, external content integration, and other features.
The partnership between Constant Contact and Xero empowers users to turn accounting data into targeted marketing campaigns.
Bottlenose NerveCenter creates a virtual analyst in the cloud for real-time trends affecting customer brands.
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