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Articles: Marketing Automation
Service2Media's Certa Push os a push messaging service for financial services and media firms and government entities.
New capabilities are added to sales, service, and marketing applications across the board.
Postano's new social monitoring and performance analytics measure hashtag and visual Web marketing campaigns.
Deliver leads based on past profiles and engagement data.
The solution is the first of several industry-specific offerings to be released.
Loyalty Builders' COA examines the health of customers by analyzing measures of customer engagement, purchases, risk, and revenue distributions.
InsideView for Marketing helps marketers build and maintain databases and deliver business insights.
Integration promises to streamline publishing and management into a unified content creation process.
High-consideration purchases and touch points a strong fit for online videos.
New functionality in Demandbase's B2B Retargeting solution lets users define who gets retargeted and for how long.
The best sources for predictive attributes may be closer than you think.
CoreMotives now offers behavior-based lead nurturing and A/B testing.
eWayDirect's enhanced Caliber platform includes easier targeting for mobile devices and a browse abandonment solution.
Avrick's Lifestyle Change Marketing alerts companies to significant events in their customers' lives and allows them to tailor marketing messages to fill specific needs at that time.
Swiftpage will release Act! solutions as part of an expanding cloud lineup, giving users automated recommendations for sales processes.
Ifbyphone's Newest app captures the exact lead source of inbound calls and displays it to agents before they answer the call.
Store Locator provides an analytics dashboard to give brands insight into the buying intent of visiting customers.
The partnership between Brandworkz and Differentia yields QlikView self-service business intelligence analytics software for digital asset management.
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Companies: Marketing Automation
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