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Articles: Marketing Automation
SmartSoft's Email Verification REST API ensures the accuracy of all collected email addresses.
Campaign Monitor Insights provides a detailed view into email marketing performance, growth, and engagement.
LiveRamp IdentityLink for Publishers expands access to people-based marketing.
RainKing now delivers greater intelligence and a redesigned user interface.
eMarketer Benchmarks provides a dashboard for performance metrics across digital channels.
OneSpot's technology platform helps marketers deliver one-to-one personalized email.
Companies that view the technology as a threat instead of an asset risk failing to see all the ways artificial intelligence can help grow your business.
Bluecore's Audience Insights uncovers new tevenue opportunities and validates current marketing strategies.
By partnering with Act-On, Simpleview is expanding its product portfolio with marketing automation.
The partnership will help companies understand marketing performance and audience attributes.
With the latest iteration of Adjust's attribution technology, mobile marketers can now customize campaign attribution windows, types, and view through times.
Five leading digital consulting firms will provide customer engagement expertise for Microsoft's digital marketing solutions.
SL2C allows companies to segment offer values and purchase requirements for each consumer based on shopping behavior.
The partnership will provide e-commerce businesses with a scalable personalization platform.
The one-size-fits-all approach, whether with email, marketing, customer service, or any other customer-facing process, no longer works
The financial website selected Sailthru to remodel its email newsletter program
Organizations should shift spending from ad interruptions to branded relationships
Companies can address these issues with a customer-first approach across all channels
ABM is often misunderstood, so marketers need to develop a clear definition of the practice before deciding whether it's right for them
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