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Articles: Marketing Automation
The Viralheat acquisition expands Cision's social media tools.
New platform, plus upgraded DaaS for Marketing, helps Oracle expand its cloud offerings.
Mailify's templates allow frequent updates and sharing across organizations.
Businesses can now use Marketo's marketing and customer data to gain insights across functions in Microsoft Power BI.
The updated SaleCycle On-Site Remarketing solution features advanced personalization capabilities and in-depth consumer data reporting to help e-retailers tackle cart abandonment.
The Web form and survey building solution for enterprises is now available for Marketo.
Partnerships with CRM vendors enable businesses to better track leads and drive conversions.
Multichannel tracking added to Marketo's marketing customer engagement platform.
Combine triggered and 'white space' emails for a successful strategy.
Consider digital commerce an opportunity, not an obstacle.
New rich media solution provides a way to engage customers with customized messaging.
Amid inspirational celebrity messages, Adobe delivers solutions for the Internet of Things.
CCDR touts click-to-call as a direct-response marketing tool.
The vendor prepares for an era where 'the product is the marketing.'
Teradata Digital Marketing Center is a single platform that redefines personalization and ignites how brands engage consumers through individualized insights.
Partnership brings together Lattice's predictive analysis with Profound's business intelligence to help companies better predict buying patterns.
PowerWebForm enhancement allows Web form data to sync directly to GoToMeeting
Additions will allow companies to tailor more personalized marketing campaigns based on data gleaned from online user activity.
Invoca adds Google AdWords integration to connect calls and clicks across devices and channels.
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Companies: Marketing Automation
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