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Articles: Marketing Automation
Business Problem: Marketing needs to manage the back end to free up time better spent delivering relevant creative material and addressing individual customer needs.
Certain approaches -- such as mass-mailing campaigns -- are nearly on the "endangered list," but when done right, direct mail continues to generate the appropriate response.
The retailing giant saddles up its customer relationships and asks an advertising agency to take the reins.
Study shows that it's not just seeing, but experiencing, that will get customers believing.
The $157 million deal unites a key online retailer and a marketing specialist, putting e-commerce and email marketing under one roof.
The software conglomerate's Infor CRM Epiphany Outbound Marketing 7.1 offers industry-specific features for retailers.
A new measurement can provide the power to explain what went wrong.
Big Blue snaps up AptSoft, a provider of software designed to help companies make real-time decisions.
A new survey by the Aberdeen Group reveals the benefits of -- and secret to -- bringing together the feuding departments.
But they have to earn it. Here's how.
The e-commerce solutions provider strives to further its commitment to personalization with a new acquisition.
A new Forrester Wave reveals vendors boasting growing functionality, but a comprehensive, easy-to-use solution remains elusive, even for leaders Unica and Aprimo.
Email is still -- and will continue to be -- a favorite channel for marketers, according to a new report.
Search engine optimization can help put your Web site ahead of the pack.
Sales organizations aren't measuring what they need to measure; closed loop lead management could be the answer to multiple woes.
With an updated GoldMine in the driver's seat, a Carolina truck dealership steers to unified customer information.
Hope you like the taste of crow--or foot-in-mouth. Your customers are serving it up hot
It's never easy to know precisely what your customers are feeling -- but you can certainly pay attention to what they're doing, and behavioral targeting can lead to actionable insight.
Ciena Corp. discovered that 3-D can be A-OK.
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