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Articles: Marketing Automation
Oracle OpenWorld '08: The vendor kicks off its annual conference with a Monday keynote filled with a laundry list of announcements, strategies, and roadmaps.
Gartner Web Innovation Summit '08: Salesforce.com chairman and CEO weighs in on the evolving software landscape and his CRM company's monumental leap onto the platform.
TreeHouse Interactive's channel management suite gets an overhaul in advance of integration with Oracle CRM On Demand.
Gartner Web Innovation Summit '08: Computing on the Web today means community, collaboration, and consumerization.
SAS Institute broadens its customer intelligence with a new analytics solution.
The marketplace is demanding a new type of analytic platform.
Gartner CRM Summit '08: Key takeaways include building upon the customer experience and embracing social trends; 90 percent of attendees report CRM budgets have either remained the same or increased over the past year.
New research suggests that the bulk of an average marketer's budget is now spent online.
Infusionsoft Marketing Revolution Tour: The marketing automation provider helps small businesses manage sales opportunities.
Your Web site can drive conversion rates.
The Big Thinker: Seth Godin -- marketing guru, author, blogger.
The Mailman: Des Cahill -- chief executive officer, Habeas.
The Swells: Josh Bernoff and Charlene Li -- industry analysts and co-authors of Groundswell.
The visionaries shaping the CRM industry.
Magic Quadrant for E-Commerce '08: Veteran firms IBM and ATG top the field -- but the field itself is twice as big as it was last year.
The open-source CRM vendor offers a free yearlong trial of its ConcourseSuite 5.0 for businesses with up to 100 users.
The software-as-a-service demand generation specialist gets on the platform bandwagon, and releases a free tracking widget as well.
New application programming interfaces aim to increase flexibility and ease integration with CRM systems -- particularly sales and marketing solutions.
Improved campaign relevance will stretch your marketing budget.
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Companies: Marketing Automation
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