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Articles: Marketing Automation
Green beer and parades will rule the day, and we shall rue it.
Varonis excels beyond Excel and into marketing automation.
Canadian public broadcaster uses InfoStreet StreetSmart to better plan media productions--and to finally put an end to a clunky email system.
Preserving cultures in America is a growing phenomenon -- one that marketers would be wise to address.
Highlights from online news stories.
A destinationCRM.com supplement to the March 2008 CRM magazine cover story.
Beyond the comfy confines of your corporate Web site, people are talking -- and complaining.
A platform divided cannot stand -- at least not for long -- prompting vendors to strive for the Holy Grail of marketing integration.
In spite of on-demand's increasing popularity, on-premise solutions are still high in demand.
Loyalty Lab's newest release links email to myriad activities -- and makes messaging relevant for social networks.
With talk of a recession forcing businesses to trim budgets, one expert advises a focus on "quick, inexpensive successes."
Research from one of CRM magazine's Influential Leaders shows that adoption of core ideas and approaches isn't where it should be.
After repeatedly failing to come to terms on a friendly merger in 2006 and 2007, Microsoft's hostile advances for the No. 2 search company won't be spurned as easily this time. What does the proposed deal mean for CRM?
Can marketing overcome the customers who talk about you?
Marketo smooths out pay-per-click campaigns that were costing more (and producing less) than they should.
Though marketing seems committed to its customer-centric approach, opinion is divided on which specific trends will dominate this year.
A pristine customer database -- names, addresses, phone numbers, all neat and clean -- is only the first step. Now you have to market to certain parts of that group: How do you carve out just the right piece of the pie?
There's smoke, but maybe not fire, in the world of product image.
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