| Articles: Marketing Automation |
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Proper screening and selection of outsource partners assures the highest standards necessary for an organization's needs.
Experts on Call,
Posted 08 Mar 2004
The acquisition would further what analysts say is a trend toward melding the marketing automation side with the marketing operations side.
Daily News,
Posted 04 Mar 2004
Industry observers expect portability to increase churn in 2004 as carriers iron out technical glitches and more consumers come off contract, enabling switching without financial penalty.
Viewpoints,
Posted 01 Mar 2004
Insight,
Posted 01 Mar 2004
Harte-Hanks's report examined 2,626 B2B permission-based email campaigns--more than 17 million messages--in the telecommunications and high-tech markets.
Daily News,
Posted 25 Feb 2004
Understanding that not all your employees can be expert linguists, name-recognition technology solves the difficult task of deconstructing names to gather detailed information about a name's origins, its culture, and the meanings of terms in the names.
Viewpoints,
Posted 23 Feb 2004
There's been a sharp growth in the volume of information available to help make informed purchasing decisions--it's considerably more than anyone can possibly filter for a "correct" decision.
Viewpoints,
Posted 23 Feb 2004
Loyalty marketers are now designing emails with a better chance of reaching their recipients and running campaigns to reward points and cash-back bonuses for consumers providing their email address.
Experts on Call,
Posted 02 Feb 2004
A new survey finds that enterprises are relying more and more on digital marketing, and that B2B firms are using digital marketing solutions more than ever for lead generation, Web site traffic generation, customer education, and for cross-sell and upsell opportunities.
Daily News,
Posted 20 Jan 2004
Mining data to develop insightful and actionable results effecting the bottom line in terms of improved efficiency and increased profitability requires a mix of statistical, programming, database, and business-process skill.
Viewpoints,
Posted 12 Jan 2004
Hot Prospects,
Posted 02 Jan 2004
Gartner has presented its 10 must-do New Year resolutions for CIOs and IT Directors for 2004; MicroStrategy has announced that Trenitalia has deployed the MicroStrategy Business Intelligence Platform to analyze railroad ticket sales data; and Sharper Image has selected Coremetrics to provide detailed analysis of customer and visitor behavior on SI's Web site.
Daily News,
Posted 02 Jan 2004
Guided selling tools can help reduce customer churn and can allow salespeople to adapt to customer lifestyle changes that may affect a sale in real time.
Insight,
Posted 02 Jan 2004
An organization can better target members for increased investment--or disinvestment--based on potential value, while delivering more relevant communications and offers geared to member needs.
Viewpoints,
Posted 29 Dec 2003
Most organizations are only now coming to grips with this new reality: Customers are in control, they believe they have rights and they expect companies to honor those wishes.
Viewpoints,
Posted 22 Dec 2003
According to a recent "Delivery Trends Report" from EmailLabs, Tuesday is the best day to send an email campaign, with Wednesday being the top day for recipients to open emails.
Daily News,
Posted 18 Dec 2003
The sales process must align a go-to-market strategy with the buyer's identified behaviors.
Viewpoints,
Posted 17 Dec 2003
According to the latest report from META Group covering enterprise marketing portfolio management, enterprises are expected to focus more on the marketing component of CRM and to begin consolidating stovepiped marketing functions into marketing technology portfolios.
Daily News,
Posted 11 Dec 2003
Gartner research predicts that by 2005 there will be 16 billion emails sent daily, with 60 percent of those emails being spam.
Daily News,
Posted 09 Dec 2003
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Companies: Marketing Automation
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