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Articles: Marketing Automation
The active shopper database of consumer insights predicts what consumers want to buy.
Neustar's PlatformOne simplifies the marketing ecosystem with a unified approach to enhance both inbound and outbound marketing.
The integration of ClickTale and Adobe Analytics lets businesses discover factors affecting Web site usability and conversion for specific Adobe Analytics segments.
Aspect Software's Proactive Engagement Suite is a cloud-based customer communications platform.
New integration brings information from Eloqua right into the Gmail inbox.
Mobile site builder and rule-based experiences create more personalization.
Gagein for Salesforce identifies company news that could affect a sales call.
End-to-end CRM and marketing automation system delivers new capabilities to drive new business and ensure compliance.
Scout Link for Marketo combines predictive analytics with marketing automation.
Nimble's dossier-like Smart Summary feature provides a brief yet detailed snapshot of customer data.
New attendee engagement and interest intelligence delivered through marketing automation integration supports more personalized marketing and sales follow-up.
The enhancements to BlueConic's platform simplify management of online marketing campaigns.
Marketing Studio 9 includes updates to technology, collaboration.
Qliktag's Q*Engine is a merchandising solution with individual product promotion and activation via iBeacon, NFC, standard barcode, or QR code.
ChannelAdvisor Digital Marketing is one platform for managing all sorts of campaigns.
Spring 14 Vocus Marketing Suite updates include Salesforce.com integration, automated communications workflows, customized lead scoring, and integrated analytics.
Service2Media's Certa Push os a push messaging service for financial services and media firms and government entities.
New capabilities are added to sales, service, and marketing applications across the board.
Postano's new social monitoring and performance analytics measure hashtag and visual Web marketing campaigns.
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Companies: Marketing Automation
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