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| Articles: Marketing Automation |
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A new generation of solutions, designed not to fit a specific CRM magic quadrant, but to answer marketers' needs with appropriate solutions, will quickly win over a growing number of marketers.
Viewpoints,
Posted 24 May 2004
The company's Marketing Automation 4 allows marketing staff to focus campaigns on highly targeted customer segments, while operating under the constraints of company-wide privacy rules.
Daily News,
Posted 17 May 2004
Amica realized the importance of increasing new customer inquiries and revenues, but needed to keep marketing costs down.
REAL ROI,
Posted 03 May 2004
Overall, SMBs are expected to increase their technology spending this year 6.6 percent over last year.
Daily News,
Posted 29 Apr 2004
Failing to allow companies to use this great technology to grow their businesses would be the real crime, and in the end would hamper all our selling efforts.
Viewpoints,
Posted 19 Apr 2004
infoUSA and its division BusinessCreditUSA announced that they are offering customers unlimited access to business credit reports, and more.
Insight,
Posted 01 Apr 2004
The report finds that most emails are opened on Wednesday and that unsubscribe rates are declining.
Insight,
Posted 01 Apr 2004
How companies can effectively use their resources to serve their community; a framework for launching a brand internationally; and a look at Tesco lead this month's CRM book list.
Insight,
Posted 01 Apr 2004
SAS Institute has unveiled SAS9 Intelligence Platform, its biggest product launch to date, uses grid computing and multithreading technology capabilities to increase speed, reliability, and scalability.
Daily News,
Posted 31 Mar 2004
The market for service-provider email solutions is expected to grow at a 17 percent annual rate.
Daily News,
Posted 25 Mar 2004
DoubleClick finalizes its SmartPath Acquisition to expand its share of the marketing automation market.
Daily News,
Posted 22 Mar 2004
The study shows the average increase of companies bolstering their marketing efforts is 10.8 percent.
Daily News,
Posted 11 Mar 2004
Siebel Systems has been cited for excellence in using CRM.
Daily News,
Posted 11 Mar 2004
Surveying has been never more crucial than it is today.
Viewpoints,
Posted 08 Mar 2004
Proper screening and selection of outsource partners assures the highest standards necessary for an organization's needs.
Experts on Call,
Posted 08 Mar 2004
The acquisition would further what analysts say is a trend toward melding the marketing automation side with the marketing operations side.
Daily News,
Posted 04 Mar 2004
Industry observers expect portability to increase churn in 2004 as carriers iron out technical glitches and more consumers come off contract, enabling switching without financial penalty.
Viewpoints,
Posted 01 Mar 2004
Insight,
Posted 01 Mar 2004
Harte-Hanks's report examined 2,626 B2B permission-based email campaigns--more than 17 million messages--in the telecommunications and high-tech markets.
Daily News,
Posted 25 Feb 2004
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Companies: Marketing Automation
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