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Articles: Marketing Automation
It's been a long and wasteful battle, but are we nearing the end of the war between marketing and sales?
The economic downturn pushes spending away from traditional advertising to more accountable online media.
Magic Quadrant for EMM '08: Until buyers are using EMM solutions as platforms, vendors can't be marked for their ability to deliver.
Forrester says "persuasive" content management relies on having technology and marketing personnel understand each other.
The latest CRM products and partnerships from Redmond's software juggernaut have set industry tongues wagging about whether Microsoft has finally forced its way to the forefront -- or if it was ever destined to be a true leader in the first place. Plus, an exclusive interview with Microsoft Chief Executive Officer Steve Ballmer.
Better landing pages increase adoption of relevant weather-alert services.
Orchid Book Distributers, an Irish seller of textbooks and training manuals, sprouts email newsletters from VerticalResponse.
A change in your brand's tagline may end up damaging the brand itself.
Maybe someday. In the meantime, Genius.com has unveiled a solution that strives to bridge the departmental divide.
On-demand business intelligence may make it easier to get insight whether you're big or small.
New suite of marketing solutions aims to "Simplify, Unify, [for] ROI."
Teradata's reselling of Trillium DQ offerings offers a boost in master data management for enterprises.
The company's nonlinear, collaborative workspace product brings visualization to customer relationships and business projects.
Using customers to benefit customers brings marketing intelligence to a whole new level.
A new partnership between the search-engine giant and content management systems gives end users a tool for Web-page testing.
Acxiom Multi-Channel Media Symposium: As technological innovation brings the potential of a multi-channel marketing strategy to enhance the customer experience, company executives explain the basics have to be done correctly first.
DMDays '08: A database is more than just a list of names—it's where marketers go wrong and how to get back on course.
The company's MRM solution integrates marketing and delivers results.
Driving Innovation '08: Verint Systems CEO and President Dan Bodner says that merely collecting intelligence is worthless without being able to properly utilize the data.
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