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Articles: Marketing Automation
Overall, 25 percent of online visitors will click a text link first; younger consumers, however, may be more graphically inclined.
Consona Connect '08: Say goodbye to the names Knova and Onyx -- the two are joining forces under Consona CRM.
Teradata Partners '08: Regardless of what you ask, customers tend to be averse to opting in or out -- in fact, they often prefer not to opt at all.
Direct Marketing Association '08: In a down economy, marketers and advertisers have no choice but to look up.
Eloqua Experience '08: Charlene Li, the co-author of "Groundswell" and former Forrester Research analyst, offers simple advice for taking on social media: Just do it.
Including user-generated content in the support mix.
New research from Cone LLC finds 93 percent of Americans want companies to have a presence in social media.
Points to consider in making the right decision.
One Unica executive (a former industry analyst) is calling the new Interactive Marketing product -- powered by Affinium 7.5 -- "the most significant release the company has made since its inception."
A cosmetics company relies on its customers to share the beauty of its brand.
Bath & Body Works delivers a superior customer experience thanks to Astute Solutions.
Whether marketers send messages across multiple channels or just one, every customer has a limit. The trick is knowing where that limit is.
One author says it's time the marketing department gets with the program—or else.
A loyal fan base is the best defense against a declining economy.
The real thing requires tailored, customized, and personalized solutions.
if the message in a television commercial isn't compelling, simply raising the volume isn't going to make it so.
Oracle OpenWorld '08: The vendor introduces and expands Social CRM applications and an initiative to integrate social networking with CRM.
A new Event Manager module aims to take the 'manual' out of manual labor.
Oracle OpenWorld '08: The vendor kicks off its annual conference with a Monday keynote filled with a laundry list of announcements, strategies, and roadmaps.
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