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Articles: Marketing Automation
The marketing technology vendor releases the latest version of its EMM solution, targeting the gaps across customer touch points.
A new study reveals how marketing agencies are tackling emerging technologies. While mobile devices top the list, YouTube isn't far behind.
The two companies' pairing results in Salesforce Group Edition featuring Google AdWords, an integrated product for small businesses.
Systems that measure and improve quality have a place beyond the traditional factory floor, according to a new study; most sales and marketing departments can benefit from quality analytics.
The onus is on marketers to go green through their actions, not their words, as consumers become more environmentally aware.
The retailers that focus on delivering a seamless customer experience have a markedly stronger chance of cultivating customer loyalty.
Virt2go wants to virtualize the sales force by offloading the heavy lifting to Web presentations; analysts think it might be part of the future of sales.
Consona releases new versions of its acquired CRM and knowledge management properties, and adds some marketing automation from Norway.
At the Unica Corporation's annual user conference, the vendor maps out new ways to for its customers to cope with growing consumer power.
A new study indicates that mobile phone calling in Great Britain is experiencing a sharp decline, while the use of text messaging is on the rise.
The PHA turns to Oracle PeopleSoft for an enterprisewide implementation to integrate CRM with finance and HR.
Shiny, clean data and solid lead qualification will help satisfy all by closing the nutritional sales-and-marketing info loop.
To help reverse the effects of its information malnutrition, a sales team must let its marketing department know what customer data is of value and what is not.
Five reasons to do so.
Transforming customer relationship data.
Baynote releases Community-Guided eCommerce, a system to let customer behavior guide like-minded consumers on the Web.
Even if a salesperson is successful selling to these blues, consider what the company sacrifices.
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Companies: Marketing Automation
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