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Articles: Marketing Automation
Five surefire ways to increase adoption among customers and contact center agents.
Start-ups require speed, and the social Web is the backbone of velocity.
Magic Quadrant for Data Quality Tools '09: Five leading vendors hold their ground, despite a slight slip by SAP.
Deliver freedom, not hype.
A handful of first steps for marketing campaigns that make the most of social media.
Antenna's latest acquisition puts the company in a position to capture an even greater share of the growing market for mobile middleware.
Where social media fits within public relations, marketing, and advertising.
Forrester Research forecasts overall growth in domestic email marketing — to $2 billion by 2014 — but social platforms are replacing the traditional email inbox among the younger set.
How social marketing can spotlight your organization's inner person.
Portal software provider builds upon its sales enablement offering with version 6.0 and taps into what one analyst calls an "emerging market" in the process.
Incorporating data from Jigsaw, Demandbase, and LinkedIn, Marketo aims to empower sales with its native Force.com application.
Mobilize customer sales forces with social media marketing: "You need to take your message to the people."
Merging social media monitoring with content management, the solution aims to help marketers find meaning and take action.
Mediabistro Circus '09: Social media maven Steve Rubel shares insight into marrying brands and consumers displaying "selective ignorance."
Internet Week '09: Brand Exposure event shows companies how to join the conversation.
Your customers are increasingly connected — to you, to your competition, to each other — but you're not supposed to be the center of every network.
An exclusive excerpt from the new book, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff, by Salesforce.com's Clara Shih.
Social computing is still working its way into the consultative sales process. For most sales forces, that's just fine.
Quality time — and high-quality engagement — on Twitter helps CruiseDeals.com extend its brand and develop leads.
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