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Articles: Marketing Automation
Email continues to play a strong role in marketing campaigns, but improvements are still in high demand.
When it comes to deploying BI in marketing, best practices can light the path to "information nirvana."
The latest version of Aspect Unified IP 6.5.1 expands language capabilities, and adds unified command and real-time reporting.
Marketers can help change the way products are developed, designed, distributed, and -- on a grander level -- ensure that a given company is customer-centric.
Contrary to popular belief, consumers would rather make love, not war.
There are 3.5 billion online conversations every day. Is your company part of them, or a victim of them?
Forget about mass products for mass customers: Many companies are better served by providing customizable products and services.
The Direct Marketing Association releases new intelligence on acquiring and retaining customers.
"Marketers have to work harder than ever before in order to sell," says a presenter at a search marketing conference.
Big Blue's Tivoli Netcool offers cross-network quality assurance, monitoring, and predictive capacities; pricing may be more important than service, analyst cautions
What do you think of viral marketing?
An international provider of air compressors gets Longwood Software to pump up its extensive library.
Various polls at the Association of National Advertisers Conference in Phoenix in early October asked for attendees' anonymous participation through electronic polling devices. Here are some of the results.
National networks are distributing TV online to increase consumer touch points, but what does that mean for network affiliates?
Forward thinkers come together to learn how customers are changing the business landscape/
SAP Business ByDesign is the company's new on-demand midmarket product; much of its success hinges on SAP's channel strategy.
Now that consumers can create content of their own, marketers no longer control the message. If you can't lead the conversation, you'd better learn how to be part of it.
The one overarching trend that will likely make an indelible mark on customer-centric strategies will involve social networking in a big way.
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