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Articles: Marketing Automation
The software conglomerate's Infor CRM Epiphany Outbound Marketing 7.1 offers industry-specific features for retailers.
A new measurement can provide the power to explain what went wrong.
Big Blue snaps up AptSoft, a provider of software designed to help companies make real-time decisions.
A new survey by the Aberdeen Group reveals the benefits of -- and secret to -- bringing together the feuding departments.
But they have to earn it. Here's how.
The e-commerce solutions provider strives to further its commitment to personalization with a new acquisition.
A new Forrester Wave reveals vendors boasting growing functionality, but a comprehensive, easy-to-use solution remains elusive, even for leaders Unica and Aprimo.
Email is still -- and will continue to be -- a favorite channel for marketers, according to a new report.
Search engine optimization can help put your Web site ahead of the pack.
Sales organizations aren't measuring what they need to measure; closed loop lead management could be the answer to multiple woes.
With an updated GoldMine in the driver's seat, a Carolina truck dealership steers to unified customer information.
Hope you like the taste of crow--or foot-in-mouth. Your customers are serving it up hot
It's never easy to know precisely what your customers are feeling -- but you can certainly pay attention to what they're doing, and behavioral targeting can lead to actionable insight.
Ciena Corp. discovered that 3-D can be A-OK.
Direct marketers praise Congress' decision to extend the popular legislation.
Email continues to play a strong role in marketing campaigns, but improvements are still in high demand.
When it comes to deploying BI in marketing, best practices can light the path to "information nirvana."
The latest version of Aspect Unified IP 6.5.1 expands language capabilities, and adds unified command and real-time reporting.
Marketers can help change the way products are developed, designed, distributed, and -- on a grander level -- ensure that a given company is customer-centric.
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Companies: Marketing Automation
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