| Articles: Marketing Automation |
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The global supplier of power, data management, and standard semiconductor components selected Azerity's ProChannel solution for interactive quote management.
Daily News,
Posted 25 Oct 2004
The key to driving acceptance from all marketing professionals, not just those motivated by numbers and compliance, is to improve their workflow.
Daily News,
Posted 19 Oct 2004
The key to mass production of customer and prospect relationships is data velocity and data consolidation.
Viewpoints,
Posted 18 Oct 2004
Ensuring your outbound marketing message reaches its targets.
Viewpoints,
Posted 18 Oct 2004
Marketers who deploy the basics and best practices of direct marketing will be the ones to achieve success in establishing and maintaining long-term, profitable B2B relationships.
Experts on Call,
Posted 18 Oct 2004
The role of the contact center agent has expanded considerably, with each agent now required to act in up to three roles.
Viewpoints,
Posted 18 Oct 2004
The new 5.1 release includes improved integration with Windows architecture.
Daily News,
Posted 18 Oct 2004
Insight,
Posted 18 Oct 2004
As a result of the relocation of more than 3,000 call centers from the United States by 2008,130,000 agent positions will be eliminated, according to Datamonitor.
Insight,
Posted 18 Oct 2004
The report outlines a marketing performance measurement model and guidelines for process improvement.
Daily News,
Posted 12 Oct 2004
Those responsible for business growth may be putting themselves at a disadvantage by not applying this same attention and care to relationships with prospects--before they become customers.
Viewpoints,
Posted 11 Oct 2004
The enhanced version of RightNow Service features an Offer Advisor component that equips agents with a tool that can automatically suggest potential offers or promotions that may be appealing to the customer given his history.
Daily News,
Posted 06 Oct 2004
A customer profitability management (CPM) program helps companies begin to lay the foundation for building a B2B lead generation program that will maximize average new customer profitability and corporate earnings.
Viewpoints,
Posted 04 Oct 2004
A new survey of top marketing executives at large and midsize companies gauges attitudes towards customer retention and valuation.
Daily News,
Posted 30 Sep 2004
Email is rapidly changing--trying to apply yesterday's strategy to today's most powerful marketing medium is a colossal missed opportunity and mistake.
Viewpoints,
Posted 27 Sep 2004
Database marketing has quickly become integral to many organizations' CRM operations.
Insight,
Posted 24 Sep 2004
Now the company uses NetTracker to help move customers from the call center to the Web.
REAL ROI,
Posted 23 Sep 2004
MIS has collected nearly 45,000 names, a majority of which has opted-in to receive additional information from the company.
REAL ROI,
Posted 23 Sep 2004
Develop policies and implement best practices that have worked for others.
Experts on Call,
Posted 20 Sep 2004
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Companies: Marketing Automation
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