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Articles: Marketing Automation
Or: How I learned to stop targeting and love the results.
A new solution by Bazaarvoice aims to bring manufacturers into the conversation.
A depressed shopping season may lead to a transformation of consumer behavior -- and the disappearance of several brand-name retailers.
Forrester Research reveals an Enterprise Web 2.0 growth chart.
An often-overlooked technique can add significant value to your marketing spend.
A multitouch, multimedia approach can multiply your marketing results.
Dreamforce '08: The software-as-a-service companies partner up to deliver a contact database to the traveling business user.
Dreamforce '08: Salesforce.com's partners capitalize on conference momentum with a number of new announcements and product releases.
A new model for explosive revenue growth.
The popular on-demand CRM and ERP provider takes a bite out of yet another company's customer base.
Dreamforce '08: The SaaS vendor ups research funds for CRM, declaring this a critical time to listen to and invest in customers and employees.
Dreamforce '08: Salesforce.com cofounder, Chairman, and CEO Marc Benioff announces the cloud company's foray into Web sites and its integration with Facebook and Amazon Web Services platforms.
A CRM pioneer's look at the evolution of sales and marketing tools.
A new reality emerges for the people-process-technology mix.
Infusionsoft updates its marketing software with a user-intuitive, fuss-free interface.
Rounding up a slew of announcements from the on-demand CRM provider, including a half-price deal targeting Salesforce.com customers.
A focus on Web analytics and the ability to measure online marketing combine to counter the stress of a down economy.
The content management provider looks to provide a more holistic Web marketing solution, according to company executives.
Forrester report shows that B2B marketing, unlike its B2C counterpart, may be lax in diving into Web 2.0 business efforts.
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