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Articles: Marketing Automation
As email service providers extend their expertise to SMS and text messaging, consumers may have to be induced to respond.
Marketing automation and knowledge management headline the company's latest list of enhancements, as well as those coming from its partners.
What can we learn from how candidates are using SMS messaging?
The vendor launches a new bookmarking solution for sales and marketing materials.
Forrester says IT departments, not business leaders, are the ones pushing for Web 2.0 initiatives.
The vendor launches two new products for its Rave suite aimed at "true" small businesses, and hooks up with Boomi as an integration partner.
Segmentation marketing must be individually relevant.
It's been a long and wasteful battle, but are we nearing the end of the war between marketing and sales?
The economic downturn pushes spending away from traditional advertising to more accountable online media.
Magic Quadrant for EMM '08: Until buyers are using EMM solutions as platforms, vendors can't be marked for their ability to deliver.
Forrester says "persuasive" content management relies on having technology and marketing personnel understand each other.
The latest CRM products and partnerships from Redmond's software juggernaut have set industry tongues wagging about whether Microsoft has finally forced its way to the forefront -- or if it was ever destined to be a true leader in the first place. Plus, an exclusive interview with Microsoft Chief Executive Officer Steve Ballmer.
Better landing pages increase adoption of relevant weather-alert services.
Orchid Book Distributers, an Irish seller of textbooks and training manuals, sprouts email newsletters from VerticalResponse.
A change in your brand's tagline may end up damaging the brand itself.
Maybe someday. In the meantime, Genius.com has unveiled a solution that strives to bridge the departmental divide.
On-demand business intelligence may make it easier to get insight whether you're big or small.
New suite of marketing solutions aims to "Simplify, Unify, [for] ROI."
Teradata's reselling of Trillium DQ offerings offers a boost in master data management for enterprises.
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Companies: Marketing Automation
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