The company uses Coremetrics to determine which online marketing initiatives are bringing in ROI, and which are not showing results.
Daily News,
Posted 03 Jan 2005
The new 11i.10 release is designed to give companies a more holistic view of customers.
Daily News,
Posted 14 Dec 2004
Analog Method unveils its first hosted partner extranet.
Daily News,
Posted 13 Dec 2004
Active Decisions is offering Consumer Reports product information online and at retail locations to help customers make the best purchasing decisions.
Daily News,
Posted 10 Dec 2004
Best Software and Salesforce.com are the leaders in the SMB space, according to a new survey.
Daily News,
Posted 01 Dec 2004
A new study examines the customer's selection criteria between agency and travel-supplier Web sites.
Daily News,
Posted 19 Nov 2004
If an organization's IT and business units have misaligned CRM goals, it will not get an accurate picture of ROI.
Viewpoints,
Posted 15 Nov 2004
To tap into mothers' vast spending power marketers must deliver meaningful, targeted messages.
Viewpoints,
Posted 15 Nov 2004
Why structured risk minimization is the next trend in predictive analytics.
Viewpoints,
Posted 15 Nov 2004
Twenty-one percent of North American companies and 33 percent of European companies are planning new CRM investments by the end of December 2004. --Forrester Research and Forrester Business Technographics
Insight,
Posted 15 Nov 2004
Insight,
Posted 15 Nov 2004
CRM drives an Arizona car dealership to rev up its active prospects.
Benchmark,
Posted 15 Nov 2004
CRM vendors flock to high-capacity online promotional capabilities.
Daily News,
Posted 10 Nov 2004
Marines are gung-ho about Oracle; Convergys signs multiyear contract with Wachovia; Quaero has new clients; and more.
Daily News,
Posted 02 Nov 2004
The CRM analyst firm lays out strategies for improving bottom-line results with CRM.
Daily News,
Posted 02 Nov 2004
The company announces the availability of the new Uniphi Suite at its annual user conference in New Orleans.
Daily News,
Posted 28 Oct 2004
Companies need to improve their communication strategies with customers who are mothers, according to a new study.
Daily News,
Posted 27 Oct 2004
Organizations are missing the mark when trying to connect with the Hispanic market.
Daily News,
Posted 26 Oct 2004
Online businesses will increase their spending significantly in 2005 in an attempt to meet their customers' needs.
Experts on Call,
Posted 25 Oct 2004
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