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Articles: Marketing Automation
User-Generated Content Expo '09: Executives of iStockphoto explain how passion -- backed by user insight -- can be the foundation for a booming business.
A provider of software for lead generation and Web analytics releases a new product to further segment and target prospects.
AlwaysOn OnMedia '09: Panelists discuss the current state of mobile marketing.
Personalized, relevant pitches are key.
Gartner analyst shines a little hope on the downtrodden marketer: Try spending to save, but be sure to get quick results.
When budgets are tight, it's your job to calm skittish customers and capture the few viable prospects. You can't be everywhere at once, so be where you're most effective.
IBM announces cloud-based services within LotusLive, plus integration with CRM players, social networking, and mobile applications.
The provider of on-demand financial applications launches its Winter 2009 product.
Research by SiriusDecisions also shows that faulty marketing intelligence has a comparably huge negative effect.
Enterprise search tools solve the usability puzzle.
The provider of professional services automation -- now a NetSuite company -- announces closer integration with Salesforce.com.
NRF Annual '09: No pressure or anything, but retailers are the key to building "a stronger America."
"Customer satisfaction" and "customer retention" top the list for marketing executives.
The small-business CRM provider unleashes Basic, Deluxe, and Pro editions.
Customer retention is one thing. Identifying the right ones to retain is another.
Analysts weigh in on content management trends for the New Year.
There are several layers to effective email messaging. Delivery is the first one, but getting customers to open and act on emails is what matters.
Companies like Google and Netflix are using inducement prizes to encourage product innovation—and it's saving them money.
SAP's business intelligence division strengthens its abilities in data warehousing and data exploration with its latest BI OnDemand release.
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