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Articles: Marketing Automation
Points to consider in making the right decision.
One Unica executive (a former industry analyst) is calling the new Interactive Marketing product -- powered by Affinium 7.5 -- "the most significant release the company has made since its inception."
A cosmetics company relies on its customers to share the beauty of its brand.
Bath & Body Works delivers a superior customer experience thanks to Astute Solutions.
Whether marketers send messages across multiple channels or just one, every customer has a limit. The trick is knowing where that limit is.
One author says it's time the marketing department gets with the program—or else.
A loyal fan base is the best defense against a declining economy.
The real thing requires tailored, customized, and personalized solutions.
if the message in a television commercial isn't compelling, simply raising the volume isn't going to make it so.
Oracle OpenWorld '08: The vendor introduces and expands Social CRM applications and an initiative to integrate social networking with CRM.
A new Event Manager module aims to take the 'manual' out of manual labor.
Oracle OpenWorld '08: The vendor kicks off its annual conference with a Monday keynote filled with a laundry list of announcements, strategies, and roadmaps.
Gartner Web Innovation Summit '08: Salesforce.com chairman and CEO weighs in on the evolving software landscape and his CRM company's monumental leap onto the platform.
TreeHouse Interactive's channel management suite gets an overhaul in advance of integration with Oracle CRM On Demand.
Gartner Web Innovation Summit '08: Computing on the Web today means community, collaboration, and consumerization.
SAS Institute broadens its customer intelligence with a new analytics solution.
The marketplace is demanding a new type of analytic platform.
Gartner CRM Summit '08: Key takeaways include building upon the customer experience and embracing social trends; 90 percent of attendees report CRM budgets have either remained the same or increased over the past year.
New research suggests that the bulk of an average marketer's budget is now spent online.
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