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Articles: Marketing Automation
New applications allowing the electronic exchange of contact information—Web 2.0's answer to traditional cards, or not?
The country's in a turbulent period—a new administration, a recessionary economy—but these campaigns prove that creativity thrives in the face of change.
Mobile CRM has been around for years, but Apple's handheld device has upended everything. Now vendors are rewriting applications, companies are rethinking the BlackBerry's seeming stranglehold, and users are wondering what's next. The answer may be nothing less than a CRM revolution, and a chance for Apple to enter the enterprise.
A small direct-marketing business extends its operations with Infusionsoft CRM.
Eloqua extends the reach of its marketing message with some outside Web-event expertise.
Floggers of these bons mot need a punch in the bouche.
Marketing gathers the leads; sales pursues them. It sounds simple. It isn't.
So speak softly and carry just 140 characters.
eTail West '09: With revenue down, retailers are having to rely more on analytics than ever before.
Magic Quadrant '09: This year's roundup shows continued investments -- and more than a few shakeups.
Marketing must show its strategic value—or else.
Optimize e-commerce with purchase incentives.
Predictive Analytics World '09: A former Amazon.com executive shares the steps required to manage today's customers.
Predictive Analytics World '09: With a goal of operational excellence, you can target the right customers and save money along the way.
Forrester Wave on Listening Platforms '09: The analyst firm listens closely to a market segment that used to be known as brand monitoring.
BlackBerry Media Event: The smartphone provider describes the release as "the easiest upgrade ever."
User-Generated Content Expo '09: Executives of iStockphoto explain how passion -- backed by user insight -- can be the foundation for a booming business.
A provider of software for lead generation and Web analytics releases a new product to further segment and target prospects.
AlwaysOn OnMedia '09: Panelists discuss the current state of mobile marketing.
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