More companies are turning to the Web for targeted marketing efforts.
Reality Check,
Posted 01 Oct 2005
Dynamic decision-making in an era of constant change.
Viewpoints,
Posted 01 Oct 2005
"You don't want to wait until next year to see what you should be changing."
Insight,
Posted 01 Oct 2005
What do they know, and how do they find out?
Insight,
Posted 01 Oct 2005
It is impressive when CRM vendors promise business performance improvements never before possible, but it is more impressive when their products actually deliver on those promises. The CRM Elite awards showcase six companies that have achieved significant returns on their technology investments that have either met or surpassed their expectations.
Magazine Features,
Posted 01 Oct 2005
CRM magazine's Colin Beasty spoke with Dan Steinbock about his book, The Mobile Revolution Rings True.
Insight,
Posted 01 Oct 2005
Marketers can improve sales close rates by focusing on search engine optimization and providing white papers and analyst research online.
Daily News,
Posted 26 Sep 2005
Congratulations to this year's award recipients. Their hard work this past year has helped organizations streamline many of their business processes and significantly improve their customer relationship efforts.
Daily News,
Posted 23 Sep 2005
The Global Client gathering this week revealed how customers will benefit from SOA and the pending Epiphany integration.
Daily News,
Posted 21 Sep 2005
Upped conversion and click-through rates mark that despite declining open numbers the channel remains popular.
Daily News,
Posted 15 Sep 2005
A shift from penny-pinching to business growth and the appeal of hosted solutions are contributing to a license-revenue upswing.
Daily News,
Posted 14 Sep 2005
Companies recognize the importance of metrics, but continue to fear their perceived complexity; lack of vendor awareness is also a factor.
Daily News,
Posted 06 Sep 2005
Version 3.0 focuses on the SMB market with hosting options, Outlook integration, and marketing automation tools.
Insight,
Posted 01 Sep 2005
Companies are undervaluing the channel as more customers seek support.
Insight,
Posted 01 Sep 2005
Budget are on the rise; senior management and marketers agree on six initiatives as companies reset goals.
Daily News,
Posted 22 Aug 2005
Marketers need to better understand and target the offline audience without trying to change its behavior.
Daily News,
Posted 11 Aug 2005
RightNow unveils an upgrade to its CRM suite and delivers two call center solutions, while KANA vies for the midmarket.
Daily News,
Posted 10 Aug 2005
The companies have different customer appeal: Unica draws enterprises with complex needs, and Epiphany attracts firms that can use a solution out of the box.
Daily News,
Posted 04 Aug 2005
A low-pressure approach to high-impact marketing.
Viewpoints,
Posted 01 Aug 2005
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