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| Articles: Marketing Automation |
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A breakout session on lead generation at WebSideStory's user conference outlines the benefits of tweaking page variables.
Daily News,
Posted 10 Nov 2005
Insufficient integration between customer communication channels is depriving consumers of positive experiences.
Daily News,
Posted 09 Nov 2005
A stronger driver of consumer click-through rates, text is often the initial content of an email; target by response behavior to attract more clicks.
Daily News,
Posted 09 Nov 2005
Omniture's new tools provide a single user interface for better bid management, Excel integration, and click fraud alerts.
Daily News,
Posted 08 Nov 2005
NPOs are taking advantage of relevant content and supporter issues to create more targeted campaigns.
Daily News,
Posted 04 Nov 2005
Eloqua's Marketing Conversion suite gives both divisions insight into what the other is doing.
REAL ROI,
Posted 01 Nov 2005
New license revenue continues to rise in the industry, with marketing applications predicted to be the top performers through 2009, despite mergers and economic pressure.
Daily News,
Posted 01 Nov 2005
Business Problem: Decision-makers have no insight into marketing effectiveness.
Re:Tooling,
Posted 01 Nov 2005
SPSS Software provides quick analysis and answers.
REAL ROI,
Posted 01 Nov 2005
Marketing's new contemporary definition recognizes four key tenets.
Viewpoints,
Posted 01 Nov 2005
Insight,
Posted 01 Nov 2005
Wireless immediacy allows enterprises to pursue CRM simplicity with powerful rewards for everyday functions.
Magazine Features,
Posted 01 Nov 2005
It will be the largest driver of adoption in the IT department, and the results of that will be higher consumer-technology penetration and shorter product life cycles.
Daily News,
Posted 26 Oct 2005
Hosted and on-demand marketing tools will be found in two-thirds of companies by 2008, with smaller businesses seeing the fastest uptake.
Daily News,
Posted 25 Oct 2005
The lawsuit is a sign of the growing popularity of search engine marketing, according to one analyst.
Daily News,
Posted 24 Oct 2005
Successful companies will engage online customers in discussion about what they want from their products and services.
Daily News,
Posted 21 Oct 2005
ROI increases as organizations' marketing initiatives fall in line with strategic corporate goals; four core marketing competencies help.
Daily News,
Posted 12 Oct 2005
Demonstrate respect for the power and choice of the individual by leading with strategic change.
Viewpoints,
Posted 01 Oct 2005
The CRM industry over the course of the year grappled with well-publicized mergers and acquisitions, executive turnover, and product line restructuring. Still, the industry's impact--especially in the small and medium business markets--is growing more pervasive across industries and within organizations. With an eye on ROI, companies are benefiting from lower startup costs, shorter implementation times, ease of use, and more robust analytics, from both the on-demand (hosted) delivery model and on-premise solutions. Spearheading these developments are the 2005 CRM Market Leaders--read on to see how they are driving the market and how they stack up against the competition.
Magazine Features,
Posted 01 Oct 2005
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Companies: Marketing Automation
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