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Articles: Marketing Automation
Search Engine Strategies NYC '09: Top twitterer Guy Kawasaki explains how to use the microblogging site for marketing, and why "nobodies are the new somebodies."
One fundamental mistake can cost you.
Set your brand apart by using channels appropriately.
At online-auction site eBay, ProStores opens PowerReviews Express to its 40,000 small and midsized merchants.
The company data provider focuses on bringing more intelligent data to the midmarket.
Sensible suggestions for fostering real communication.
Using the Internet, text, and other sources for insight.
The marketing automation vendor's latest release focuses on usability and that human touch.
New applications allowing the electronic exchange of contact information—Web 2.0's answer to traditional cards, or not?
The country's in a turbulent period—a new administration, a recessionary economy—but these campaigns prove that creativity thrives in the face of change.
Mobile CRM has been around for years, but Apple's handheld device has upended everything. Now vendors are rewriting applications, companies are rethinking the BlackBerry's seeming stranglehold, and users are wondering what's next. The answer may be nothing less than a CRM revolution, and a chance for Apple to enter the enterprise.
A small direct-marketing business extends its operations with Infusionsoft CRM.
Eloqua extends the reach of its marketing message with some outside Web-event expertise.
Floggers of these bons mot need a punch in the bouche.
Marketing gathers the leads; sales pursues them. It sounds simple. It isn't.
So speak softly and carry just 140 characters.
eTail West '09: With revenue down, retailers are having to rely more on analytics than ever before.
Magic Quadrant '09: This year's roundup shows continued investments -- and more than a few shakeups.
Marketing must show its strategic value—or else.
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