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Articles: Marketing Automation
A new solution by Bazaarvoice aims to bring manufacturers into the conversation.
A depressed shopping season may lead to a transformation of consumer behavior -- and the disappearance of several brand-name retailers.
Forrester Research reveals an Enterprise Web 2.0 growth chart.
An often-overlooked technique can add significant value to your marketing spend.
A multitouch, multimedia approach can multiply your marketing results.
Dreamforce '08: The software-as-a-service companies partner up to deliver a contact database to the traveling business user.
Dreamforce '08: Salesforce.com's partners capitalize on conference momentum with a number of new announcements and product releases.
A new model for explosive revenue growth.
The popular on-demand CRM and ERP provider takes a bite out of yet another company's customer base.
Dreamforce '08: The SaaS vendor ups research funds for CRM, declaring this a critical time to listen to and invest in customers and employees.
Dreamforce '08: Salesforce.com cofounder, Chairman, and CEO Marc Benioff announces the cloud company's foray into Web sites and its integration with Facebook and Amazon Web Services platforms.
A CRM pioneer's look at the evolution of sales and marketing tools.
A new reality emerges for the people-process-technology mix.
Infusionsoft updates its marketing software with a user-intuitive, fuss-free interface.
Rounding up a slew of announcements from the on-demand CRM provider, including a half-price deal targeting Salesforce.com customers.
A focus on Web analytics and the ability to measure online marketing combine to counter the stress of a down economy.
The content management provider looks to provide a more holistic Web marketing solution, according to company executives.
Forrester report shows that B2B marketing, unlike its B2C counterpart, may be lax in diving into Web 2.0 business efforts.
MDM Summit '08: Vendors and customers bemoan the growing pains of master data management -- and revel in its growth spurt.
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