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Articles: Marketing Automation
Beyond marketing, the popular tools and techniques can also serve as a channel for support.
CRM magazine's in-depth report on the state of social media in CRM.
Customer attitudinal information is what companies have been clamoring to obtain for years.
A new Aberdeen Group report contends that BI could cost your organization more than you think, but some investments can help avoid budget blunders.
Eloqua's latest release strives to throw more than just leads over the wall from marketing to sales.
Fewer than half of all organizations have a defined strategy regarding customer data, according to research by Experian QAS.
Exclusive First Look: A new Forrester Research report, due out on Wednesday, shows an industry segment lurching through a tricky middle stage, but one that will continue to blossom in coming years.
As the iPhone App Store emerges as a significant brand-building platform, the phrase "There's an app for that" has become a catchphrase for consumers and businesses alike. But is it the right place for you?
Gartner unveils its 2009 "Cool Vendors" in business intelligence and performance management.
Segmentation and analytics drive revenue generation and loyalty.
Where 2.0 '09: As geolocation expands beyond mere mapping technology, location data can provide sociological insight -- but it also represents a significant risk to privacy.
The vendor's packaged solutions target three specific pain points in the contact center.
The provider of lead-generation solutions unveils Demandbase Professional 2.0 to help B2Bs target the right people at the right time.
The independent market research firm releases its fifth annual WizKids report, themed around operational excellence.
Achieve your goals with econometrics and optimization models.
The email marketing vendor brings social capabilities to the inbox, and has reasons of its own to celebrate.
The vendor's new SalesView Buzz tab aggregates social networking information and integrates the data directly into CRM systems, providing richer context around sales leads. The problem? A significant amount of data on the social Web is simply wrong.
New features in the company's Marketing View product focus on demand generation and connecting campaigns to leads.
Magic Quadrant for MCM '09: A tough economy calls for tough, but cheaper, solutions.
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Companies: Marketing Automation
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