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Articles: Marketing Automation
PandaDoc's digital transaction management platform is now available on Microsoft's AppSource marketplace.
Predictive technology helps sales teams connect with the right buyers early in the sales cycle.
Spectrum Visual Insights blends Yellowfin's business intelligence platform with Pitney Bowes' Spectrum Customer Information Management platform.
Jivox Neuron helps companies accelerate the personalization of their digital marketing materials at scale.
Act-On's Adaptive Journeys introduces a predictive engagement engine to help marketers personalize contacts.
Marketo's new marketing platform enables personalized and authentic engagement at scale.
The new version of Jahia's A/B testing and personalization solution gives digital marketing teams more autonomy to optimize campaigns, landing pages, and content.
Integration partnerships help marketers target consumers via video and direct mail.
Next Best Engagement analyzes each customer journey and helps predict and suggest additional relevant services in real time.
Decisioning Platform empowers retailers to manage data and generate audiences across channels.
New site audit and local search capabilities pinpoint opportunities to accelerate organic search revenue and improve content quality and performance.
Synchronoss' new messaging platform enables tier-one service providers with advanced messaging and commerce capabilities across platforms.
Integration provides real-time insights into programmatic mobile, video, and desktop advertising inventory.
Hootsuite adds to its social media analytics platform through the LiftMetrix acquisition.
CallTrackingMetrics is giving businesses enhanced visibility into Google AdWords' new campaign feature.
Nuance Loop helps mobile operators market and monetize personalized pre-paid subscriber services.
Tenjin's relationships with Looker and Chartio will bring advanced business intelligence to app marketers.
TouchCR is one platform to help marketers integrate customer data and identify, segment, and score customers in real time.
Alterian now offers Adaptive Customer Experience for retail marketers.
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