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Articles: Marketing Automation
PowerNurture Lets Microsoft Dynamics CRM users build drip campaigns.
Marketers can now integrate text messaging, mobile wallet marketing, and mobile wallet advertising into Marketo campaigns.
RingLead's ABM software automatically links new leads to target accounts immediately.
The market for mobile marketing software is expected to hit $98.85 billion by 2021, MarketsandMarkets' research finds.
Predictive Science's Influencer solution highlights the financial impact of companies' most relevant influencers.
UberMedia's Cross-Media Location Visit Measurement (xLVR) links cross-channel digital advertising to large-scale mobile behavioral data and real-world locations.
Joined Campaign Experience Platform brings together Wayin's real-time capabilities and EngageSciences' integrated campaigns to redefine the way marketers attract and connect with consumers.
Attend launches a Marketo integration to increase event marketing engagement and revenue.
The Livefyre acquisition extends Adobe Marketing Cloud by connecting user-generated and branded content.
The partnership between Tapjoy and Rubicon Project brings opt-in mobile video and gaming app inventory to programmatic buyers.
Liferay Digital Experience Platform seeks to improve customer experiences by bridging organizational silos and processes.
The updated product includes new templates, changes to the user interface, new formatting options
Capture is a field data collection tool for retailers and merchandisers.
Bluewolf's Digital Marketing Assessment provides marketers with strategic action plans to improve business performance from existing cloud-based marketing technology investments.
Cardlytics' Syndicated Audiences is a purchases-based targeting solution first available via The Trade Desk.
Real-time Web site visitor insights and live chat software set to help GoDaddy users increase Web site conversions.
Trapit CMS supports curated and owned content for marketing and sales.
Avention's OneSource ABM Solution helps companies on the path to account-based marketing.
New Adaptive Targeting and Visitor Cloud Data Exchange features allow marketers to deliver customer experiences in one integrated workflow.
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