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Articles: Marketing Automation
Tapjoy Interactive End Cards help companies influence, engage, and covert audiences through mobile video and rich media.
The company announced three new applications, a cloud-based photography service, and a range of updates for a number of its flagship applications, as well as new integration features linking Creative Cloud and Marketing Cloud.
ConnectLeader's Sales Engagement and Sales Acceleration platform lets companies engage prospects systematically using mnultiple communications modes.
With Sitecore's latest enhancements, data collection and machine learning tools give companies faster access to contextual customer insights.
Monetate's newest toolset offers expanded capabilities for marketers.
The upgrades aim to help companies tailor their shopping experiences to customer demands.
The integration unlocks data patterns to help marketers create the right content.
The acquisitions allow Higher Logic to offer an expanded suite of engagement capabilities for marketing automation, social outreach, and online communities.
Adobe Advertising Cloud users can now track ad campaigns on mobile devices.
Product enhancements are designed to eliminate marketing technology silos.
The integration gives search marketers AI-powered data about the types of calls and callers certain keywords are driving.
Marketers can now capture call attribution data for Bing-generated offline conversions.
Qubit Aura uses artificial intelligence and customer data to tailor product discovery and recommendations.
TechTarget integrates DiscoverOrg's account contact data into its Priority Engine.
Solutions leverage Criteo Shopper Graph and Engine to deliver personalized targeting of new and existing customers.
The Marketing Cloud integration aims to help B2B firms strengthen their social media marketing campaigns.
The ever expanding role of data and technology has made the marketer's job bigger, more challenging, and potentially more rewarding.
RevBase Vault is a repository for preserving inactive marketing assets.
The deal will see Visual IQ blended with Nielsen's marketing attribution suite.
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