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Articles: Marketing Automation
Programmatic ads make precision marketing a reality.
Adaptiv.io offers integrations with Google Analytics, Adobe Analytics, Localytics, Kahuna, and MixPanel.
Customers can now integrate disparate CRM, CMS, and DMP platforms.
The platform creates closer working relationships between sales and marketing.
New Forrester report reveals marketers are guilty of 'check-the-box' digital planning.
Partnership provides Lattice customers with insights to predict the buyer's journey and improve account-based marketing
Merkle to integrate its Customer Relationship Marketing solution with Adobe Marketing Cloud.
When business teams align, everyone wins.
Marketo has been badged as an audience onboarding technology partner in the Facebook Marketing Partner Program.
CMOs can benchmark versus competitors on customer sentiment, reviews, ratings, keywords, and operational metrics.
The SMART solution will help franchisees market their offerings while maintaining brand identity.
The integration extends Telmetrics Call Attribution Suite and incorporates calls for campaign optimization.
Integrations bring more customer data to SAP's hybris Marketing solution.
The solution will integrate with SAP's Customer Engagement and Commerce Suite to help companies better understand the customer journey.
Insurance professionals are the first vertical to expand referral business via the new KnownCircle platform.
The solution delivers marketing tools while adhering to HIPAA regulations.
For the companies, customer success management is a growing concern.
New capabilities target visitors by IP address.
Jacada Ticket Guidance adds guidance and workflow within Zendesk.
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Companies: Marketing Automation
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