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Articles: Marketing Automation
Activate ABM now provides B2B marketers with complete attribution across digital channels for display and demand generation.
Act-On's Advanced Social Media Module gives marketers advanced social media engagement and analytics.
Boomtrain Messenger gives marketers AI-powered messaging to engage with personalized conversations at scale.
Rhizabot delivers analytics via a conversational interface for sales and marketing professionals.
PardotLinks turns customer meetings into actionable intelligence to fuel sales.
Acquisition combines theDentsu's advertising and media capabilities with the Merkle's data analytics, CRM, performance marketing.
Zeta Interactive has acquired Acxiom's Impact email services unit.
Lithium delivers more data on influencers for Twitter's Gnip 2.0 with Klout Enrichments.
Invoca Enterprise helps marketers analyze hundreds of data points in real time to automatically shape the customer experience during the call and in future interactions in any channel.
Gimbal Experiences helps companies create rich mobile customer experiences based on location and proximity
The integration helps marketing teams add digital assets to their email campaigns.
Unmetric now enables social media analysts to benchmark estimated reach and impressions of competitors' Facebook posts against their own.
SRK drops an Analytics Tab in Salesforce.com to integrate spreadsheets, relational databases, third-party cloud services, network devices, and social media.
Optimized geo-analytics tool integrates to StratusLIVE for Fundraisers CRM.
The partnership combines real-time in-app insights with post-event communications.
The integration of Thankster with Marketo enables marketers to create and deliver handwritten notes.
Evergage Data Hub synchronizes customer information across systems to improve real-time personalization.
Lexalytics' Pharmaceutical Industry Pack provides out-of-the-box text analytics for pharmaceutical pros.
250ok strengthens partner integration with Marketo with addition of Email Informant and Reputation Powerpack.
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