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Articles: Marketing Automation
With the latest iteration of Adjust's attribution technology, mobile marketers can now customize campaign attribution windows, types, and view through times.
Five leading digital consulting firms will provide customer engagement expertise for Microsoft's digital marketing solutions.
SL2C allows companies to segment offer values and purchase requirements for each consumer based on shopping behavior.
The partnership will provide e-commerce businesses with a scalable personalization platform.
The one-size-fits-all approach, whether with email, marketing, customer service, or any other customer-facing process, no longer works
The financial website selected Sailthru to remodel its email newsletter program
Organizations should shift spending from ad interruptions to branded relationships
Companies can address these issues with a customer-first approach across all channels
ABM is often misunderstood, so marketers need to develop a clear definition of the practice before deciding whether it's right for them
Mobile advertisers can now upload mobile device ID lists into their retargetting solution.
The call tracking and analytics provider now offers local phone numbers across four continents.
This ad blocking technology delivers the latest HTML5 solutions to marketers and protects against ad fraud during Flash transition.
Merkle is certified for its work within Google's DoubleClick platform.
Speakers touted the benefits of homing in on the segment of customers with the greatest lifetime value.
The Chirpify dashboard links customer loyalty data to social media and chat interactions.
Co-Pilot gives digital marketers real-time content recommendations to improve content performance.
Sysomos display integrates social data from the Sysomos platform with other key business metrics.
Marketers can act on intelligent insights from Xia's continuous analysis of historical and real-time social posts and interactions.
SocialPulse helps organizations share public policy campaigns and engage advocates on social media.
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