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Articles: Marketing Automation
InMobi and Integral Ad Science are working together to provide advertisers with enhanced viewability reporting for mobile video ads.
Monetate now brings customer purchase data to its Intelligent Personalization Engine.
All parts of your business understand the importance of data, so now everyone—from IT to sales and marketing to customer service—should take responsibility for it.
MPP Global and Dynamic Yield team up to offer subscription-based companies more ways to automate personalized experiences.
The Reflektion Behavioral Email Solution tailors email messages around issues like cart abandonment.
Altify's Winter '18 Release focuses on account planning, team collaboration, and executive insight.
Vungle Self-Serve provides access to premium publisher inventory and advanced campaign creation and targeting tools to advertisers.
The enhancements to Acxiom Measurement Solution accelerate speed to insight for inflight campaign optimization.
The integration will allow sophisticated weather triggers to strengthen Jivox IQ Platform with real-time optimization of marketing campaigns.
Auto-Zone replaces tag customization/configuration with artificial intelligence-powered automatic recognition.
Companies can use Bizzabo's marketing event management app to offer custom branding and in-app features.
The new capabilities use machine learning and AI to drive personalization.
AgilOne Lightning IQ enables marketers to query customer data, comply with privacy regulations, and deliver contextual customer interactions in real time.
Conversion Solution now delivers account and buyer insights through Salesforce, Slack, and LinkedIn Sales Navigator
Goals feature shows small businesses exactly how close they are to making the majority of their customers happy.
The partnership enables businesses to expand customer intelligence from basic contact information.
The redesign includes an audit of advertiser accounts to help sales pros sell digital advertising and marketing services.
Go2mobi's Total Control API allows digital marketers to build anything, from workflows to custom DSP platforms.
Holding on to happy, loyal customers is lot less expensive than trying to acquire new ones. Here's how online retailers can keep theirs around for the long haul.
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