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Articles: Marketing Automation
Between company-centric and customer-centric, there needs to be a middle ground.
The predictive analytics app provides a more holistic view of the sales pipeline.
Companies must flip the BI model from IT-dependent to self-sufficient.
SugarCRM will be powered by D&B's business content.
Matter Inside's ERM solution makes email marketing more relevant and appealing.
Simpleview's acquisition of SMI expands its CRM products for destination marketing offices.
The majority of marketers expect their roles to change next year, but few know how to handle it.
Loyalty Builders' MTS gauges customer reactions to multiple changes during a marketing campaign.
The active shopper database of consumer insights predicts what consumers want to buy.
Neustar's PlatformOne simplifies the marketing ecosystem with a unified approach to enhance both inbound and outbound marketing.
The integration of ClickTale and Adobe Analytics lets businesses discover factors affecting Web site usability and conversion for specific Adobe Analytics segments.
Aspect Software's Proactive Engagement Suite is a cloud-based customer communications platform.
New integration brings information from Eloqua right into the Gmail inbox.
Mobile site builder and rule-based experiences create more personalization.
Gagein for Salesforce identifies company news that could affect a sales call.
End-to-end CRM and marketing automation system delivers new capabilities to drive new business and ensure compliance.
Scout Link for Marketo combines predictive analytics with marketing automation.
Nimble's dossier-like Smart Summary feature provides a brief yet detailed snapshot of customer data.
New attendee engagement and interest intelligence delivered through marketing automation integration supports more personalized marketing and sales follow-up.
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Companies: Marketing Automation
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