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| Articles: Marketing Automation |
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ERM helps to drive revenue by leveraging key relationships.
Viewpoints,
Posted 01 Feb 2006
Business Problem: Marketing campaigns are failing to deliver targeted, relevant messages to customers.
Re:Tooling,
Posted 01 Feb 2006
Identify prospects, locate decision-makers, and gain customers.
Viewpoints,
Posted 01 Feb 2006
Asking customers what kind of marketing materials they want helps build relationships and response rates.
Insight,
Posted 01 Feb 2006
iUpload's content management platform speedily integrates customer information; analysts see the need for blogs to be 'tightly tied' to CRM for marketing success.
Daily News,
Posted 30 Jan 2006
Focus on individualized targeting and ramping up multichannel advertising efforts will be important initiatives for 2006 and beyond.
Daily News,
Posted 24 Jan 2006
Are they untapped potential or risky business?
Viewpoints,
Posted 01 Jan 2006
Email as an independent marketing channel is growing increasingly irrelevant.
Viewpoints,
Posted 01 Jan 2006
Successful organizations need to deliver experience, execution, and equity to continue evolving strategies and capabilities.
Viewpoints,
Posted 01 Jan 2006
A businessman has won what is believed to be the first victory of its kind by claiming damages from a company that sent him email spam.
Daily News,
Posted 29 Dec 2005
Marketers should identify product brand in their email campaigns; concerns about spam and other online pitfalls seem to be diminishing.
Daily News,
Posted 23 Dec 2005
Unica takes the acquisition route, not a usual move for the company, to enhance its marketing automation functionality.
Daily News,
Posted 21 Dec 2005
A new service gives companies the ability to see which channels are working best and how well Internet advertising fares.
Daily News,
Posted 20 Dec 2005
The new year will see more multichannel integration, more drop-ship solutions, and a wider focus on security issues as merchants mature.
Daily News,
Posted 19 Dec 2005
A new report stresses the importance of marketers understanding consumers' online purchasing habits -- the peaks and valleys -- between Thanksgiving and Christmas.
Daily News,
Posted 09 Dec 2005
The long-awaited midmarket suite arrives with a hosted option and extensive language support, among key features.
Daily News,
Posted 06 Dec 2005
Southwest's desktop program DING! is indicative of the next phase of direct, permission-based marketing to consumers looking for flight deals.
Daily News,
Posted 05 Dec 2005
Integrations with Google, PayPal, and UPS enhance the ability to serve online businesses; shopping cart closure and multichannel selling bring relevance to Web shoppers.
Daily News,
Posted 17 Nov 2005
Consumers buy on weekdays; marketers should use that knowledge to time email campaigns and search engine bids.
Daily News,
Posted 16 Nov 2005
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Companies: Marketing Automation
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