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Articles: Marketing Automation
Maybe someday. In the meantime, Genius.com has unveiled a solution that strives to bridge the departmental divide.
On-demand business intelligence may make it easier to get insight whether you're big or small.
New suite of marketing solutions aims to "Simplify, Unify, [for] ROI."
Teradata's reselling of Trillium DQ offerings offers a boost in master data management for enterprises.
The company's nonlinear, collaborative workspace product brings visualization to customer relationships and business projects.
Using customers to benefit customers brings marketing intelligence to a whole new level.
A new partnership between the search-engine giant and content management systems gives end users a tool for Web-page testing.
Acxiom Multi-Channel Media Symposium: As technological innovation brings the potential of a multi-channel marketing strategy to enhance the customer experience, company executives explain the basics have to be done correctly first.
DMDays '08: A database is more than just a list of names—it's where marketers go wrong and how to get back on course.
The company's MRM solution integrates marketing and delivers results.
Driving Innovation '08: Verint Systems CEO and President Dan Bodner says that merely collecting intelligence is worthless without being able to properly utilize the data.
7 tips to cure what ails you.
Unified communications has the potential to drastically alter the business landscape -- assuming vendors really can get their collective act (and your communications) together.
With market leaders like Amazon.com leading the way, the emerging medium is making waves.
A systematic approach to resource allocation drives top- and bottom-line value.
These four implementations -- successfully undertaken by wildly different companies utilizing products from a variety of vendors -- represent the very best of this year's efforts.
The lessons to be learned from "accidental" marketers.
Lofty statements too often end up as small and meaningless actions.
Enhanced optimization in Affinium 7.3 -- the latest release of the vendor's flagship suite -- aims to make the campaign fit the customer, not the other way around.
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