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Articles: Marketing Automation
The joint venture seeks to enable consumer goods organizations to improve marketing performance.
A partnership with the Rubicon Project lets advertisers buy content through advanced audience targeting.
When launching a service, don't neglect long-term plans.
The new ecosystem already includes 65 marketing technology partner apps.
New app lets SMBs create mobile-friendly sites in minutes.
Bizo's Self-Service Edition introduces "social retargeting," combining social marketing and display ad retargeting in a single Web application.
The New Product Introduction solution lets marketers track online sentiment around new releases.
The new platform offers call tracking and lead response, especially designed for small firms.
Demandbase Company Targeted Advertising is now available within Eloqua's marketing automation solution.
AdFocus helps marketers create, manage, and measure paid media, in addition to owned and earned channels.
The integration allows customers of both companies to draw insight on customer engagements and better target marketing messages.
Sapient EngagedNow delivers multichannel customer experiences through a unified platform.
The framework links Marketo software to other applications.
The latest OmniSocial release will support brand, support, and enthusiast communities.
ExactTarget SocialPages will leverage Moontoast social marketing tools for customer engagement and campaigns.
UpSync adds a custom form builder that drives field staff's ability to gather critical data in customer conversations.
Plan divides offering into five core solutions.
The partnership has led to two new modules for CRM, Social Commerce Advisor and Insight for Social Commerce.
New network provides more ways for marketers to enhance their campaigns.
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Companies: Marketing Automation
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