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Articles: Marketing Automation
Why mobile shopping—"m-commerce"—is finally getting a move on.
The candy brand integrates its messaging across Twitter, Flickr, Wikipedia, YouTube, Facebook, and elsewhere on the social graph.
CRM vendors are beginning to find ways to put the microblogging marvel to work -- for themselves and for their users.
Have retailers, desperate for survival, abandoned their commitment to the customer experience?
The online business directory's new Data Fusion product targets issues of data quality.
New research points to a growing but immature market, populated with "a great mass of junior analysts who…can get quite confused about the depth of all these issues."
A new study from Forrester Research reveals a sofa cushion where sales budget money gets lost.
Aberdeen Group reveals that, as technology budgets are slashed, organizations are deploying new methods to meet the mobility demand and to appease "pro-sumers."
Demonstrate the value of marketing.
With its latest edition, the software-as-a-service business intelligence vendor touts usability over features.
In a transaction valued at $7.4 billion, Big Red scoops up the software-and-services provider after Sun's failed negotiations with IBM.
Automation, optimization, integration -- all critical to effective marketing, and all require technological involvement. Too bad the relationship between the two still has a few bugs.
Facing a drop in mailings and a poor economy, the United States Postal Service plans to implement a variable-price "Summer Sale" -- but only the largest mailers will benefit.
Getting it right is a matter of methodology, not terminology.
The MDM vendor releases a new application to empower business issues with data management.
Software spending among small and midsize businesses is now expected to grow at an annual rate of 6 percent during the next five years -- with software-as-a-service leading the charge.
A recent study affirms that what's cool isn't necessarily what's selling -- or what's helping your company sell more.
In the Age of the Customer, customers demand attention.
The vendor updates its software for data mining and text analytics, ditching the "Clementine" brand name for "PASW," an acronym for "predictive analytics software."
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Companies: Marketing Automation
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