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Articles: Marketing Automation
There are several layers to effective email messaging. Delivery is the first one, but getting customers to open and act on emails is what matters.
Companies like Google and Netflix are using inducement prizes to encourage product innovation—and it's saving them money.
SAP's business intelligence division strengthens its abilities in data warehousing and data exploration with its latest BI OnDemand release.
A new tagging feature aims to make reviews more easily accessible.
The company expands its online marketing platform with a new text-messaging solution.
Gartner points to the continued evolution of software-as-a-service implementations.
A research firm and an industry trade group both come to the same conclusion: "Fewer people may be hitting the stores in January to redeem gift cards."
The CRM vendor's mobile solution is now available for Nokia phones and other smartphones running the Symbian operating system.
A survey by Coremetrics shows a general decline in e-commerce holiday-shopping results -- but several verticals saw a surprise lift.
A new report from Aberdeen suggests that the best time for marketers is when customers are communicating through their actions.
BumpTop, a computer desktop solution from Bump, Inc., uses Intridea CrowdSound to develop customer conversation.
The voice of the customer helps Intuit in an online revamp.
CareerBuilder.com, the largest job-search and employment Web site, aims to ease subscribers' search burden.
Your company's Web site doesn't have to be the prettiest one out there, but it has to be useful. Here's how to make sure it is.
Will the Grinch steal retail's favorite season?
Banks are dropping like flies—or mating like bunnies.
Web 2.0, social media, customer feedback, conversations. Transparency is the new currency in CRM—but are you really ready to let your customer behind the curtain?
Clearly, improving customer trust should be a major focus for organizations in 2009.
PowerReviews unveils an affordable -- and "frictionless" -- solution for small retailers.
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