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Articles: Marketing Automation
So speak softly and carry just 140 characters.
eTail West '09: With revenue down, retailers are having to rely more on analytics than ever before.
Magic Quadrant '09: This year's roundup shows continued investments -- and more than a few shakeups.
Marketing must show its strategic value—or else.
Optimize e-commerce with purchase incentives.
Predictive Analytics World '09: A former Amazon.com executive shares the steps required to manage today's customers.
Predictive Analytics World '09: With a goal of operational excellence, you can target the right customers and save money along the way.
Forrester Wave on Listening Platforms '09: The analyst firm listens closely to a market segment that used to be known as brand monitoring.
BlackBerry Media Event: The smartphone provider describes the release as "the easiest upgrade ever."
User-Generated Content Expo '09: Executives of iStockphoto explain how passion -- backed by user insight -- can be the foundation for a booming business.
A provider of software for lead generation and Web analytics releases a new product to further segment and target prospects.
AlwaysOn OnMedia '09: Panelists discuss the current state of mobile marketing.
Personalized, relevant pitches are key.
Gartner analyst shines a little hope on the downtrodden marketer: Try spending to save, but be sure to get quick results.
When budgets are tight, it's your job to calm skittish customers and capture the few viable prospects. You can't be everywhere at once, so be where you're most effective.
IBM announces cloud-based services within LotusLive, plus integration with CRM players, social networking, and mobile applications.
The provider of on-demand financial applications launches its Winter 2009 product.
Research by SiriusDecisions also shows that faulty marketing intelligence has a comparably huge negative effect.
Enterprise search tools solve the usability puzzle.
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