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Articles: Marketing Automation
Web 2.0 Expo '09: Keynote speakers urge audience to connect with customers -- by telling stories and, above all else, by being honest.
Web 2.0 Expo '09: Social media thought leaders Charlene Li, Jeremiah Owyang, and Peter Kim discuss the barriers to social media marketing, and how to encounter them without going "over capacity."
Customer service tweeps speak for themselves.
Solving a problem works best when others help you spread the good word.
Vendors unleash a new round of community forums for their customers.
A recent report reveals what even flawed marketers might achieve with efforts involving social media.
Focus on lead quality and refined marketing spend to get the job done.
Search Engine Strategies NYC '09: In the current economic climate, even top-shelf brands need to be wary. "Marketing must move from passion to compassion," according to a presenter.
Search Engine Strategies NYC '09: Expert panel discusses the state of search -- and what marketers and consumers can do with it.
Search Engine Strategies NYC '09: Top twitterer Guy Kawasaki explains how to use the microblogging site for marketing, and why "nobodies are the new somebodies."
One fundamental mistake can cost you.
Set your brand apart by using channels appropriately.
At online-auction site eBay, ProStores opens PowerReviews Express to its 40,000 small and midsized merchants.
The company data provider focuses on bringing more intelligent data to the midmarket.
Sensible suggestions for fostering real communication.
Using the Internet, text, and other sources for insight.
The marketing automation vendor's latest release focuses on usability and that human touch.
New applications allowing the electronic exchange of contact information—Web 2.0's answer to traditional cards, or not?
The country's in a turbulent period—a new administration, a recessionary economy—but these campaigns prove that creativity thrives in the face of change.
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