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Articles: Marketing Automation
A back-to-basics approach can save your business.
CRM Evolution '09 — Day 1: Sales and strategy luminaries offer tips for staying above ground -- and prospering -- during the downturn.
Sporting a new look and a new user interface, the marketing solutions vendor retires the Affinium name and targets the interactive marketer.
Companies, customers, and industry visionaries honored for successes in the CRM marketplace over the previous 12 months.
The move looks to help the install base of 14,000 integrate basic CRM functionality with existing Infor ERP systems.
Innovation isn't slowing down as vendors meet the increasing demand to merge online and offline data.
Citing heavy demand, the research firm unveiled its first-ever evaluation of nine vendors in the rapidly maturing space.
The behavioral analytics provider boosts scalability, flexibility, and affordability with its new deployment model.
In what the company calls its biggest launch ever, Webtrends unveils Analytics 9 and acquires Widemile.
Marketers are cutting costs and opting for cheaper, more measurable tactics.
Magic Quadrant for EMM '09: Enterprise marketing management vendors continue to face slow adoption rates in an economic downturn.
Think you know the score? Guess again.
Not every marketing effort includes a campaign-specific Web address -- but some of the ones that do aren't doing a very good job of connecting to the main brand.
Alternative communication channels in healthcare marketing.
Forrester principal analyst William Band takes a deep dive into technologies that have evolved from having "overhyped expectations" to becoming critical to the "enterprise competitive strategy."
Readers tell us what they think of "social" technologies.
The end of on-demand business intelligence provider LucidEra, captured on the public tweetstream.
Author David Meerman Scott reveals the secret to having your idea spread everywhere.
SAPPHIRE '09: SAP executives stressed the emerging need for transparency among all enterprises. Did the message ring true?
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