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Articles: Marketing Automation
Experts insist that social media is measurable—it just depends on how you define your metrics.
Three factors are combining to (finally) drive interest in mobile CRM.
Your customers are searching for you. Unfortunately, if you don't come to grips with search engine marketing, you're making it harder for them to find you.
Author Tara Hunt explains how The Whuffie Factor can be a company's saving grace.
Forget money: Trust, transparency, and value represent today's social currency.
As the higher education sector finds itself struggling under a heavy course load — short-term admissions problems made worse by a systemic financial crisis—leading-edge universities are studying up on CRM.
Five surefire ways to increase adoption among customers and contact center agents.
Start-ups require speed, and the social Web is the backbone of velocity.
Magic Quadrant for Data Quality Tools '09: Five leading vendors hold their ground, despite a slight slip by SAP.
Deliver freedom, not hype.
A handful of first steps for marketing campaigns that make the most of social media.
Antenna's latest acquisition puts the company in a position to capture an even greater share of the growing market for mobile middleware.
Where social media fits within public relations, marketing, and advertising.
Forrester Research forecasts overall growth in domestic email marketing — to $2 billion by 2014 — but social platforms are replacing the traditional email inbox among the younger set.
How social marketing can spotlight your organization's inner person.
Portal software provider builds upon its sales enablement offering with version 6.0 and taps into what one analyst calls an "emerging market" in the process.
Incorporating data from Jigsaw, Demandbase, and LinkedIn, Marketo aims to empower sales with its native Force.com application.
Mobilize customer sales forces with social media marketing: "You need to take your message to the people."
Merging social media monitoring with content management, the solution aims to help marketers find meaning and take action.
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