The e-commerce solutions provider strives to further its commitment to personalization with a new acquisition.
Daily News,
Posted 22 Jan 2008
A new Forrester Wave reveals vendors boasting growing functionality, but a comprehensive, easy-to-use solution remains elusive, even for leaders Unica and Aprimo.
Daily News,
Posted 18 Jan 2008
Email is still -- and will continue to be -- a favorite channel for marketers, according to a new report.
Daily News,
Posted 07 Jan 2008
Search engine optimization can help put your Web site ahead of the pack.
Viewpoints,
Posted 03 Jan 2008
Sales organizations aren't measuring what they need to measure; closed loop lead management could be the answer to multiple woes.
Daily News,
Posted 03 Jan 2008
With an updated GoldMine in the driver's seat, a Carolina truck dealership steers to unified customer information.
REAL ROI,
Posted 01 Jan 2008
Hope you like the taste of crow--or foot-in-mouth. Your customers are serving it up hot
Pint of View,
Posted 01 Jan 2008
It's never easy to know precisely what your customers are feeling -- but you can certainly pay attention to what they're doing, and behavioral targeting can lead to actionable insight.
Magazine Features,
Posted 01 Jan 2008
Ciena Corp. discovered that 3-D can be A-OK.
REAL ROI,
Posted 01 Jan 2008
Direct marketers praise Congress' decision to extend the popular legislation.
Daily News,
Posted 31 Dec 2007
Email continues to play a strong role in marketing campaigns, but improvements are still in high demand.
Daily News,
Posted 26 Dec 2007
When it comes to deploying BI in marketing, best practices can light the path to "information nirvana."
Daily News,
Posted 24 Dec 2007
The latest version of Aspect Unified IP 6.5.1 expands language capabilities, and adds unified command and real-time reporting.
Daily News,
Posted 20 Dec 2007
Marketers can help change the way products are developed, designed, distributed, and -- on a grander level -- ensure that a given company is customer-centric.
Daily News,
Posted 17 Dec 2007
Contrary to popular belief, consumers would rather make love, not war.
Daily News,
Posted 11 Dec 2007
There are 3.5 billion online conversations every day. Is your company part of them, or a victim of them?
Daily News,
Posted 07 Dec 2007
Forget about mass products for mass customers: Many companies are better served by providing customizable products and services.
Daily News,
Posted 05 Dec 2007
The Direct Marketing Association releases new intelligence on acquiring and retaining customers.
Daily News,
Posted 05 Dec 2007
"Marketers have to work harder than ever before in order to sell," says a presenter at a search marketing conference.
Daily News,
Posted 04 Dec 2007
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