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Articles: Marketing Automation
If your goal is to launch a viral campaign simply to increase your brand awareness, you're flirting with danger.
Shop.org Annual Summit '09: A record number of attendees gather to learn strategies for the changing e-commerce landscape.
A strategy to improve marketing efficiency and customer loyalty.
Survey results of more than 40,000 American households shows that technology will continue to see strong adoption in daily life.
Gartner CRM Summit '09, Day 3: Connecting with customers relies on the power of influence.
The social media monitoring company extends its truCast Suite and segments its capabilities based on user needs.
The technique to achieving marketing-sales alignment.
AMI-Partners reports 100 percent growth in interest among small-to-midsize businesses in managed software and services.
Enough with the promotions, customers demand better service.
A new version of Sage's contact and customer management software sports a redesigned interface, social media capabilities, and e-marketing functionality.
CRM Evolution '09: CRM consultant shares tips for barreling through the economy and thriving in a post-recession world.
CRM Evolution '09: Your one-stop shop for all the news and coverage coming out of CRM magazine's annual conference in New York.
Despite an uptick in business activity, Pear Analytics says the majority of Twitter posts contain "Pointless Babble."
Despite the economic storm, a maritime-industry e-marketplace stays afloat with Marketo lead management [Marketing Automation]
Your local street-food vendor can teach your company a thing or two.
How CRM and advertising can help you court the best customers.
CRM Evolution '09 — Day 2: Whether marketers are hitting an individual or an enterprise, both are consumers and, ultimately, share the mindset that "it's all about me."
CRM Evolution '09 — Day 3: Two sets of panelists take the stage to confer on social CRM — where we are now and where we may be headed.
SpeechTEK 2009: Instead of forcing users to navigate dozens of smartphone icons, one presenter warns, the dominant interface of the future will be voice.
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