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| Articles: Marketing Automation |
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Why the contact center may be your last line of defense.
Customer Centricity,
Posted 01 Aug 2008
Company executives insist the acquisition will only help accelerate voice automation innovation for the masses.
CRM Featured News,
Posted 30 Jul 2008
Pivotal CRM 6.0 makes the platform more familiar for users.
CRM Featured News,
Posted 30 Jul 2008
As email service providers extend their expertise to SMS and text messaging, consumers may have to be induced to respond.
CRM Featured News,
Posted 29 Jul 2008
Marketing automation and knowledge management headline the company's latest list of enhancements, as well as those coming from its partners.
CRM Featured News,
Posted 25 Jul 2008
What can we learn from how candidates are using SMS messaging?
Viewpoints,
Posted 24 Jul 2008
The vendor launches a new bookmarking solution for sales and marketing materials.
CRM Featured News,
Posted 21 Jul 2008
Forrester says IT departments, not business leaders, are the ones pushing for Web 2.0 initiatives.
CRM Featured News,
Posted 17 Jul 2008
The vendor launches two new products for its Rave suite aimed at "true" small businesses, and hooks up with Boomi as an integration partner.
CRM Featured News,
Posted 15 Jul 2008
Segmentation marketing must be individually relevant.
Viewpoints,
Posted 15 Jul 2008
It's been a long and wasteful battle, but are we nearing the end of the war between marketing and sales?
CRM Featured News,
Posted 14 Jul 2008
The economic downturn pushes spending away from traditional advertising to more accountable online media.
CRM Featured News,
Posted 08 Jul 2008
Magic Quadrant for EMM '08: Until buyers are using EMM solutions as platforms, vendors can't be marked for their ability to deliver.
CRM Featured News,
Posted 07 Jul 2008
Forrester says "persuasive" content management relies on having technology and marketing personnel understand each other.
CRM Featured News,
Posted 07 Jul 2008
The latest CRM products and partnerships from Redmond's software juggernaut have set industry tongues wagging about whether Microsoft has finally forced its way to the forefront -- or if it was ever destined to be a true leader in the first place. Plus, an exclusive interview with Microsoft Chief Executive Officer Steve Ballmer.
Magazine Features,
Posted 01 Jul 2008
Better landing pages increase adoption of relevant weather-alert services.
REAL ROI,
Posted 01 Jul 2008
Orchid Book Distributers, an Irish seller of textbooks and training manuals, sprouts email newsletters from VerticalResponse.
REAL ROI,
Posted 01 Jul 2008
A change in your brand's tagline may end up damaging the brand itself.
Insight,
Posted 01 Jul 2008
Maybe someday. In the meantime, Genius.com has unveiled a solution that strives to bridge the departmental divide.
CRM Featured News,
Posted 30 Jun 2008
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Companies: Marketing Automation
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