Security is becoming a higher selling point for customers according to a CMO Council report; incorporating a message of safety into your brand can boost sales.
Daily News,
Posted 07 Aug 2006
SAP continues its dominance of European sales as Salesforce.com and Microsoft see the most growth.
Daily News,
Posted 02 Aug 2006
Get more dollar value by paying less, going lean, and outsourcing more.
The Tipping Point,
Posted 01 Aug 2006
How to better avoid customer annoyances.
Viewpoints,
Posted 01 Aug 2006
The case for an online marketing library.
Viewpoints,
Posted 01 Aug 2006
CRM's Colin Beasty spoke with Jeanne Bliss about her book, "Chief Customer Officer."
Insight,
Posted 01 Aug 2006
Marketing resource management is growing up--and adding muscle to ROI--as companies seek to codify strategies and track marketing budgets.
Magazine Features,
Posted 01 Aug 2006
By making its huge contact database available at no charge, the social networking provider hopes to fill a void in personal access while making fresh info the users' responsibility.
Daily News,
Posted 31 Jul 2006
The pending release of AOLVideo.com, a comprehensive video library, raises questions of competition and advertising value in the video sharing space.
Daily News,
Posted 31 Jul 2006
Eloqua's Summer 2006 Conversion Suite offers customers the ability to create customized programs and moves the company toward true platform status.
Daily News,
Posted 25 Jul 2006
A Patricia Seybold Group report argues that companies and customers need to be "codevelopers" to develop successful online community platforms.
Daily News,
Posted 24 Jul 2006
More channels and a recovering economy are leading to a free flow of marketing dollars, according to a study.
Daily News,
Posted 10 Jul 2006
SMBs are turning to specialists for products and services to help themselves take advantage of the Web.
Daily News,
Posted 05 Jul 2006
Customer clarity is an analytical wand's wave away with new marketing automation apps.
Magazine Features,
Posted 01 Jul 2006
Business Problem: Marketers are failing to drive revenue and market penetration from their current campaigns.
Re:Tooling,
Posted 01 Jul 2006
Overcommunication and spin can have the opposite of a marketer's intended effect.
Insight,
Posted 01 Jul 2006
Use strategically targeted media like direct mail, email, voice marketing, and text messaging.
Viewpoints,
Posted 01 Jul 2006
On-demand solutions are a great way to maximize your investment.
Viewpoints,
Posted 01 Jul 2006
Moving beyond metrics to real answers.
Viewpoints,
Posted 01 Jul 2006
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