Marketers should embrace external, nonobvious sources to determine how buyers make purchasing decisions.
CRM Featured Articles,
Posted 09 Apr 2014
CRM, marketing automation integration aligns demand generation with key sales activities
CRM Across the Wire,
Posted 08 Apr 2014
The partnership between Verve and RetailNext harnesses the combined power of mobile location-based targeting with in-store analytics.
CRM Across the Wire,
Posted 08 Apr 2014
Invoca Signal brings marketing automation capabilities to inbound phone calls.
CRM Across the Wire,
Posted 08 Apr 2014
Introduced at the Marketing Nation Summit, Marketo's solution features applications for real-time personalization, calendaring, and SEO optimization.
CRM Featured Articles,
Posted 08 Apr 2014
D&B's improved D&B360 Connector offers faster, easier access to D&B business insight.
CRM Across the Wire,
Posted 04 Apr 2014
Switch from a channel-centered to a customer-centered approach.
Viewpoints,
Posted 04 Apr 2014
The multiscreen solution will improve campaign targeting and delivery by measuring actual sales.
CRM Featured Articles,
Posted 02 Apr 2014
SocialWhirled Canvases connect social, mobile, and digital campaigns to boost marketing ROI.
CRM Across the Wire,
Posted 01 Apr 2014
The real answers to those burning questions about email, social media, mobile devices, and big data.
Magazine Features,
Posted 01 Apr 2014
Optimizely's A/B testing capabilities increase conversions by more than 600 percent.
REAL ROI,
Posted 01 Apr 2014
Between company-centric and customer-centric, there needs to be a middle ground.
Connect,
Posted 01 Apr 2014
The predictive analytics app provides a more holistic view of the sales pipeline.
CRM Featured Articles,
Posted 31 Mar 2014
Companies must flip the BI model from IT-dependent to self-sufficient.
Viewpoints,
Posted 28 Mar 2014
SugarCRM will be powered by D&B's business content.
CRM Across the Wire,
Posted 26 Mar 2014
Matter Inside's ERM solution makes email marketing more relevant and appealing.
CRM Across the Wire,
Posted 26 Mar 2014
Simpleview's acquisition of SMI expands its CRM products for destination marketing offices.
CRM Across the Wire,
Posted 26 Mar 2014
The majority of marketers expect their roles to change next year, but few know how to handle it.
CRM Featured Articles,
Posted 26 Mar 2014
Loyalty Builders' MTS gauges customer reactions to multiple changes during a marketing campaign.
CRM Across the Wire,
Posted 25 Mar 2014
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