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Articles: Marketing Automation
AIIM report details traits of today's Enterprise Content Management industry.
Ten essentials for a marketing portal.
Gartner Magic Quadrant for MDM for Customer Data '09: As vendors continue to invest in master data management initiatives, Initiate Systems joins IBM and Oracle in this year's top segment.
Three steps required to grasp customers' needs and hold their loyalty.
The marketing automation provider brings social media monitoring onto its platform.
In a tough economy, intelligent lead generation proves its importance.
Consumers continue to look for additional value through loyalty programs. Millennials show the highest increase in participation.
In a new survey, more than half of respondents cite overall marketing-budget cuts of at least 20 percent, but nearly half claim they'll be increasing their social media marketing spend.
Inbound marketing vendor HubSpot offers a new social media monitoring solution and gives advice to small businesses toying with Twitter.
The listening platform provider brings social media analysis to the CRM world.
Oracle releases financial results, announces the departure of an influential leader, and creates news around its Fusion Middleware Apps.
By integrating data collected by its recommendation-engine partners, Responsys aims to help clients deliver highly personalized emails.
The answer involves more than just "always be closing."
New releases promise to help Coremetrics clients deliver ads of higher relevance.
With search-optimized customer reviews, Diapers.com increases site traffic and online sales.
For The Carphone Warehouse, the key to quality service is empowering agents with consistent and organized knowledge.
Since roadblocks on the implementation superhighway often come down to human factors, we've collected 10 of the most common and the most costly — to help you avoid them.
A reader offers a Pre-view on smartphones, and "Pint of View" generates some responses.
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Companies: Marketing Automation
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