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Articles: Marketing Automation
Dreamforce '08: The SaaS vendor ups research funds for CRM, declaring this a critical time to listen to and invest in customers and employees.
Dreamforce '08: Salesforce.com cofounder, Chairman, and CEO Marc Benioff announces the cloud company's foray into Web sites and its integration with Facebook and Amazon Web Services platforms.
A CRM pioneer's look at the evolution of sales and marketing tools.
A new reality emerges for the people-process-technology mix.
Infusionsoft updates its marketing software with a user-intuitive, fuss-free interface.
Rounding up a slew of announcements from the on-demand CRM provider, including a half-price deal targeting Salesforce.com customers.
A focus on Web analytics and the ability to measure online marketing combine to counter the stress of a down economy.
The content management provider looks to provide a more holistic Web marketing solution, according to company executives.
Forrester report shows that B2B marketing, unlike its B2C counterpart, may be lax in diving into Web 2.0 business efforts.
MDM Summit '08: Vendors and customers bemoan the growing pains of master data management -- and revel in its growth spurt.
Overall, 25 percent of online visitors will click a text link first; younger consumers, however, may be more graphically inclined.
Consona Connect '08: Say goodbye to the names Knova and Onyx -- the two are joining forces under Consona CRM.
Teradata Partners '08: Regardless of what you ask, customers tend to be averse to opting in or out -- in fact, they often prefer not to opt at all.
Direct Marketing Association '08: In a down economy, marketers and advertisers have no choice but to look up.
Eloqua Experience '08: Charlene Li, the co-author of "Groundswell" and former Forrester Research analyst, offers simple advice for taking on social media: Just do it.
Including user-generated content in the support mix.
New research from Cone LLC finds 93 percent of Americans want companies to have a presence in social media.
Points to consider in making the right decision.
One Unica executive (a former industry analyst) is calling the new Interactive Marketing product -- powered by Affinium 7.5 -- "the most significant release the company has made since its inception."
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