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| Articles: Marketing Automation |
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Automation, optimization, integration -- all critical to effective marketing, and all require technological involvement. Too bad the relationship between the two still has a few bugs.
CRM Featured News,
Posted 14 Apr 2009
Facing a drop in mailings and a poor economy, the United States Postal Service plans to implement a variable-price "Summer Sale" -- but only the largest mailers will benefit.
CRM Featured News,
Posted 13 Apr 2009
Getting it right is a matter of methodology, not terminology.
Viewpoints,
Posted 13 Apr 2009
The MDM vendor releases a new application to empower business issues with data management.
CRM Featured News,
Posted 09 Apr 2009
Software spending among small and midsize businesses is now expected to grow at an annual rate of 6 percent during the next five years -- with software-as-a-service leading the charge.
CRM Featured News,
Posted 09 Apr 2009
A recent study affirms that what's cool isn't necessarily what's selling -- or what's helping your company sell more.
CRM Featured News,
Posted 08 Apr 2009
In the Age of the Customer, customers demand attention.
Viewpoints,
Posted 08 Apr 2009
The vendor updates its software for data mining and text analytics, ditching the "Clementine" brand name for "PASW," an acronym for "predictive analytics software."
CRM Featured News,
Posted 06 Apr 2009
Web 2.0 Expo '09: Keynote speakers urge audience to connect with customers -- by telling stories and, above all else, by being honest.
CRM Featured News,
Posted 03 Apr 2009
Web 2.0 Expo '09: Social media thought leaders Charlene Li, Jeremiah Owyang, and Peter Kim discuss the barriers to social media marketing, and how to encounter them without going "over capacity."
CRM Featured News,
Posted 02 Apr 2009
Customer service tweeps speak for themselves.
Insight,
Posted 01 Apr 2009
Solving a problem works best when others help you spread the good word.
Insight,
Posted 01 Apr 2009
Vendors unleash a new round of community forums for their customers.
Insight,
Posted 01 Apr 2009
A recent report reveals what even flawed marketers might achieve with efforts involving social media.
CRM Featured News,
Posted 31 Mar 2009
Focus on lead quality and refined marketing spend to get the job done.
Viewpoints,
Posted 31 Mar 2009
Search Engine Strategies NYC '09: In the current economic climate, even top-shelf brands need to be wary. "Marketing must move from passion to compassion," according to a presenter.
CRM Featured News,
Posted 30 Mar 2009
Search Engine Strategies NYC '09: Expert panel discusses the state of search -- and what marketers and consumers can do with it.
CRM Featured News,
Posted 30 Mar 2009
Search Engine Strategies NYC '09: Top twitterer Guy Kawasaki explains how to use the microblogging site for marketing, and why "nobodies are the new somebodies."
CRM Featured News,
Posted 25 Mar 2009
One fundamental mistake can cost you.
Viewpoints,
Posted 25 Mar 2009
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Companies: Marketing Automation
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