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| Articles: Marketing Automation |
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Canadian public broadcaster uses InfoStreet StreetSmart to better plan media productions--and to finally put an end to a clunky email system.
Secret of My Success,
Posted 01 Mar 2008
Preserving cultures in America is a growing phenomenon -- one that marketers would be wise to address.
Front Office,
Posted 01 Mar 2008
Highlights from online news stories.
Insight,
Posted 01 Mar 2008
A destinationCRM.com supplement to the March 2008 CRM magazine cover story.
Magazine Features,
Posted 01 Mar 2008
Beyond the comfy confines of your corporate Web site, people are talking -- and complaining.
Customer Centricity,
Posted 01 Mar 2008
A platform divided cannot stand -- at least not for long -- prompting vendors to strive for the Holy Grail of marketing integration.
CRM Featured News,
Posted 25 Feb 2008
In spite of on-demand's increasing popularity, on-premise solutions are still high in demand.
CRM Featured News,
Posted 22 Feb 2008
Loyalty Lab's newest release links email to myriad activities -- and makes messaging relevant for social networks.
CRM Featured News,
Posted 14 Feb 2008
With talk of a recession forcing businesses to trim budgets, one expert advises a focus on "quick, inexpensive successes."
CRM Featured News,
Posted 12 Feb 2008
Research from one of CRM magazine's Influential Leaders shows that adoption of core ideas and approaches isn't where it should be.
CRM Featured News,
Posted 07 Feb 2008
After repeatedly failing to come to terms on a friendly merger in 2006 and 2007, Microsoft's hostile advances for the No. 2 search company won't be spurned as easily this time. What does the proposed deal mean for CRM?
CRM Featured News,
Posted 04 Feb 2008
Can marketing overcome the customers who talk about you?
Insight,
Posted 01 Feb 2008
Marketo smooths out pay-per-click campaigns that were costing more (and producing less) than they should.
REAL ROI,
Posted 01 Feb 2008
Though marketing seems committed to its customer-centric approach, opinion is divided on which specific trends will dominate this year.
Insight,
Posted 01 Feb 2008
A pristine customer database -- names, addresses, phone numbers, all neat and clean -- is only the first step. Now you have to market to certain parts of that group: How do you carve out just the right piece of the pie?
Magazine Features,
Posted 01 Feb 2008
There's smoke, but maybe not fire, in the world of product image.
Pint of View,
Posted 01 Feb 2008
Silicon Image's HDMI unit used Oracle iStore to handle a growing licensing business.
Secret of My Success,
Posted 01 Feb 2008
Business Problem: Marketing needs to manage the back end to free up time better spent delivering relevant creative material and addressing individual customer needs.
Re:Tooling,
Posted 01 Feb 2008
Certain approaches -- such as mass-mailing campaigns -- are nearly on the "endangered list," but when done right, direct mail continues to generate the appropriate response.
CRM Featured News,
Posted 31 Jan 2008
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Companies: Marketing Automation
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