Dreamforce '08: The SaaS vendor ups research funds for CRM, declaring this a critical time to listen to and invest in customers and employees.
CRM Featured News,
Posted 05 Nov 2008
Dreamforce '08: Salesforce.com cofounder, Chairman, and CEO Marc Benioff announces the cloud company's foray into Web sites and its integration with Facebook and Amazon Web Services platforms.
CRM Featured News,
Posted 03 Nov 2008
A CRM pioneer's look at the evolution of sales and marketing tools.
Viewpoints,
Posted 03 Nov 2008
A new reality emerges for the people-process-technology mix.
Reality Check,
Posted 01 Nov 2008
Infusionsoft updates its marketing software with a user-intuitive, fuss-free interface.
CRM Featured News,
Posted 29 Oct 2008
Rounding up a slew of announcements from the on-demand CRM provider, including a half-price deal targeting Salesforce.com customers.
CRM Featured News,
Posted 29 Oct 2008
A focus on Web analytics and the ability to measure online marketing combine to counter the stress of a down economy.
CRM Featured News,
Posted 28 Oct 2008
The content management provider looks to provide a more holistic Web marketing solution, according to company executives.
CRM Featured News,
Posted 24 Oct 2008
Forrester report shows that B2B marketing, unlike its B2C counterpart, may be lax in diving into Web 2.0 business efforts.
CRM Featured News,
Posted 23 Oct 2008
MDM Summit '08: Vendors and customers bemoan the growing pains of master data management -- and revel in its growth spurt.
CRM Featured News,
Posted 20 Oct 2008
Overall, 25 percent of online visitors will click a text link first; younger consumers, however, may be more graphically inclined.
CRM Featured News,
Posted 19 Oct 2008
Consona Connect '08: Say goodbye to the names Knova and Onyx -- the two are joining forces under Consona CRM.
CRM Featured News,
Posted 19 Oct 2008
Teradata Partners '08: Regardless of what you ask, customers tend to be averse to opting in or out -- in fact, they often prefer not to opt at all.
CRM Featured News,
Posted 15 Oct 2008
Direct Marketing Association '08: In a down economy, marketers and advertisers have no choice but to look up.
CRM Featured News,
Posted 15 Oct 2008
Eloqua Experience '08: Charlene Li, the co-author of "Groundswell" and former Forrester Research analyst, offers simple advice for taking on social media: Just do it.
CRM Featured News,
Posted 10 Oct 2008
Including user-generated content in the support mix.
Viewpoints,
Posted 08 Oct 2008
New research from Cone LLC finds 93 percent of Americans want companies to have a presence in social media.
CRM Featured News,
Posted 06 Oct 2008
Points to consider in making the right decision.
Viewpoints,
Posted 02 Oct 2008
One Unica executive (a former industry analyst) is calling the new Interactive Marketing product -- powered by Affinium 7.5 -- "the most significant release the company has made since its inception."
CRM Featured News,
Posted 01 Oct 2008
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