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Articles: Marketing Automation
eMetrics '09: The Web has the potential to change the way companies and consumers interact, but how to make that happen is still up in the air.
With StayinFront EdgeRx, The vendor diagnoses a new hosted CRM version for its life sciences customers.
Social Ad Summit '09: How to make connections contagious and promote customer's passions. Deep Focus's Ian Schafer shares secrets behind the "Mad Men Yourself" campaign.
Mediabistro.com's UGCX '09: A Forrester Research analyst outlines the impact of social media on business.
Industry thought leaders -- Hinchcliffe & Co., Asuret, and Socialtext -- join forces to drive success in enterprise social computing projects. Plus, Socialtext calculates an announcement of its own.
DMA '09: Members of past generations didn't age — they simply died. Baby Boomers, on the other hand, are defying that fate -- and if they're demanding more from life, why aren't marketers giving them what they want?
DMA '09: The Direct Marketing Association reinvigorates the industry with an award to recognize thought leaders.
Because it's going on all around you, and your customers are talking.
destinationCRM.com Exclusive: A new report from Forrester Research explores the maturity of your customer intelligence — and reveals what your marketing department isn't measuring.
Oracle OpenWorld '09, Day 4: The final conference keynote featuring CEO and Founder Larry Ellison pumps up the crowd with a few surprise guests and a sneak peak at Fusion Apps.
Oracle OpenWorld '09, Day 3: One executive calls Oracle CRM On Demand not only Big Red's fastest-growing software-as-a-service application, but its fastest-growing application — period.
Oracle OpenWorld '09, Day 2: Executives detail Oracle's broad strategy as a systems provider, and its head of CRM delves into transforming technology at the application layer.
Five steps to successful data-driven customer communications.
The old techniques meet the new technology.
The release of OmniSocial unifies the company's collaboration, social media, and community products.
Given the powerful effects of some viral-marketing efforts, even those previously immune are seeing possibilities of epidemic proportions.
The Journey of Implementation — Part 3: A successful social media initiative merely opens up future possibilities.
Find the truth hiding behind the brand.
With incomplete information, some hazards can be deadly.
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