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Articles: Marketing Automation
The independent market research firm releases its fifth annual WizKids report, themed around operational excellence.
Achieve your goals with econometrics and optimization models.
The email marketing vendor brings social capabilities to the inbox, and has reasons of its own to celebrate.
The vendor's new SalesView Buzz tab aggregates social networking information and integrates the data directly into CRM systems, providing richer context around sales leads. The problem? A significant amount of data on the social Web is simply wrong.
New features in the company's Marketing View product focus on demand generation and connecting campaigns to leads.
Magic Quadrant for MCM '09: A tough economy calls for tough, but cheaper, solutions.
The latest edition of E-Business Suite offers a medley of enhanced capabilities, from compensation incentives to supply chain management. Also, Oracle waives first-year Extended Support costs for some customers.
Customer retention in four easy steps.
Movie Web site and ticket retailer implements analytics to aid with internal reporting.
Retail had a bad season, but Wrigleyville Sports now finds itself safe at home.
Being a shortcut means enhancing your value to those around you.
Why mobile shopping—"m-commerce"—is finally getting a move on.
The candy brand integrates its messaging across Twitter, Flickr, Wikipedia, YouTube, Facebook, and elsewhere on the social graph.
CRM vendors are beginning to find ways to put the microblogging marvel to work -- for themselves and for their users.
Have retailers, desperate for survival, abandoned their commitment to the customer experience?
The online business directory's new Data Fusion product targets issues of data quality.
New research points to a growing but immature market, populated with "a great mass of junior analysts who…can get quite confused about the depth of all these issues."
A new study from Forrester Research reveals a sofa cushion where sales budget money gets lost.
Aberdeen Group reveals that, as technology budgets are slashed, organizations are deploying new methods to meet the mobility demand and to appease "pro-sumers."
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Companies: Marketing Automation
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