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Articles: Marketing Automation
Too much familiarity can repel customers, so designers must take pains to build the right systems
How to Demystify Women's Purchasing Behavior
Sales and marketing teams must be connected for a win-win scenario
Telco loyalty programs increasingly have the right ring
Fourteen percent of the world's population belongs to at least one such program, according to Finaccord
After a lawsuit questioned quality of its beef, the food chain aggressively disseminated its side of the story
By acknowledging social media's influence and capitalizing on it, you could create evangelists for your company
Technology and strategy convert customer interactions into actionable insight
The technologies will play a bigger role in everyday business processes and mobile devices
Analyst Nate Elliott recommends developing global outreach strategies through social media.
New software and consulting service includes a "university," cloud analytics, and personalized shopping strategies.
Social CRM technology requires learning new skills
Properties create apps to reach prospective guests and the ones they have
Initially for contact centers, the Holy Grail for marketing and customer service organizations has widened its scope
The combination of companies will usher in a greater adoption of integrated marketing management.
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