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Articles: Marketing Automation
Portal software provider builds upon its sales enablement offering with version 6.0 and taps into what one analyst calls an "emerging market" in the process.
Incorporating data from Jigsaw, Demandbase, and LinkedIn, Marketo aims to empower sales with its native Force.com application.
Mobilize customer sales forces with social media marketing: "You need to take your message to the people."
Merging social media monitoring with content management, the solution aims to help marketers find meaning and take action.
Mediabistro Circus '09: Social media maven Steve Rubel shares insight into marrying brands and consumers displaying "selective ignorance."
Internet Week '09: Brand Exposure event shows companies how to join the conversation.
Your customers are increasingly connected — to you, to your competition, to each other — but you're not supposed to be the center of every network.
An exclusive excerpt from the new book, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff, by Salesforce.com's Clara Shih.
Social computing is still working its way into the consultative sales process. For most sales forces, that's just fine.
Quality time — and high-quality engagement — on Twitter helps CruiseDeals.com extend its brand and develop leads.
Social media thought leaders, twittering about social media.
CRM magazine's Social Media Maturity Model, the launching pad for a discussion of the next five years of social media.
The social Web is about to evolve — again. Are you ready to evolve, too?
An alphabetical glossary of what you need to know about social media.
I don't care to belong to any social network that will accept me as a member.
We're awash in social networking data. Do we really want our businesses drowning in it, too?
Beyond marketing, the popular tools and techniques can also serve as a channel for support.
CRM magazine's in-depth report on the state of social media in CRM.
Customer attitudinal information is what companies have been clamoring to obtain for years.
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Companies: Marketing Automation
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