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Articles: Marketing Automation
The provider of professional services automation -- now a NetSuite company -- announces closer integration with Salesforce.com.
NRF Annual '09: No pressure or anything, but retailers are the key to building "a stronger America."
"Customer satisfaction" and "customer retention" top the list for marketing executives.
The small-business CRM provider unleashes Basic, Deluxe, and Pro editions.
Customer retention is one thing. Identifying the right ones to retain is another.
Analysts weigh in on content management trends for the New Year.
There are several layers to effective email messaging. Delivery is the first one, but getting customers to open and act on emails is what matters.
Companies like Google and Netflix are using inducement prizes to encourage product innovation—and it's saving them money.
SAP's business intelligence division strengthens its abilities in data warehousing and data exploration with its latest BI OnDemand release.
A new tagging feature aims to make reviews more easily accessible.
The company expands its online marketing platform with a new text-messaging solution.
Gartner points to the continued evolution of software-as-a-service implementations.
A research firm and an industry trade group both come to the same conclusion: "Fewer people may be hitting the stores in January to redeem gift cards."
The CRM vendor's mobile solution is now available for Nokia phones and other smartphones running the Symbian operating system.
A survey by Coremetrics shows a general decline in e-commerce holiday-shopping results -- but several verticals saw a surprise lift.
A new report from Aberdeen suggests that the best time for marketers is when customers are communicating through their actions.
BumpTop, a computer desktop solution from Bump, Inc., uses Intridea CrowdSound to develop customer conversation.
The voice of the customer helps Intuit in an online revamp.
CareerBuilder.com, the largest job-search and employment Web site, aims to ease subscribers' search burden.
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