How to get more when you think you're getting the most.
Viewpoints,
Posted 01 Mar 2007
This will be a watershed year for online marketers experimenting with the web as a channel--here's how to reach beyond the banner ad.
Magazine Features,
Posted 01 Mar 2007
A database management provider finds that sometimes the most valuable ROI can be all in your head.
REAL ROI,
Posted 01 Mar 2007
Companies are looking to take a piece of Second Life's digital pie because of its explosive membership, but will this move prove virtually insignificant?
Insight,
Posted 01 Mar 2007
10 years of getting right down to the real nitty gritty.
Magazine Features,
Posted 01 Mar 2007
Insight,
Posted 01 Mar 2007
With the release of its Marketing and Sales Effectiveness Suite, the company attempts to facilitate clear communication between marketing and sales.
Daily News,
Posted 27 Feb 2007
The company announces the public availability of its community platform that helps marketers to make social networking mean more than mere viral efforts.
Daily News,
Posted 26 Feb 2007
Email marketing turns out to be highly effective at connecting with and gaining mind share with small businesses, second only to magazine ads; marketers must tailor tactics to the B2B target.
Daily News,
Posted 13 Feb 2007
A new marketing suite should bring small and midsize players into the marketing management game by delivering enterprise marketing management features to them over the Web.
Daily News,
Posted 13 Feb 2007
If business professionals would pause for a moment to analyze how their short-term actions can negatively affect long-term customer attrition rates, many would likely do things differently.
Front Office,
Posted 01 Feb 2007
An environmental marketing campaign for a cartoon leads to arrests and controversy; the debate is on over where targeting demographics crosses the lines of taste and reason.
Daily News,
Posted 01 Feb 2007
Another inconvenient truth.
Viewpoints,
Posted 01 Feb 2007
New aroma-centered milk ads started a buzz, mostly among marketers.
Insight,
Posted 01 Feb 2007
Social networking sites have bloomed in the past year or so, but just how valuable are they to marketers and how can that value be leveraged?
Magazine Features,
Posted 01 Feb 2007
SugarCRM rounds out its previously SFA-focused application with new multichannel marketing and BI functionality to appeal to a wider market; one analyst calls it an evolution.
Daily News,
Posted 29 Jan 2007
A new report finds that as advertisers' interest in mobile marketing increases, carriers must find a way to increase mobile advertising while keeping customer trust.
Daily News,
Posted 23 Jan 2007
Three new LMA products from iNeoMarketing are intended to strengthen B2B customers' relationships with marketers and salespeople; one analyst says such tools can solve "an important problem."
Daily News,
Posted 11 Jan 2007
Defining what a qualified lead means to a company is the first of many steps on the road to closing the marketing and sales loop, according to a new report.
Daily News,
Posted 09 Jan 2007
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