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Articles: Marketing Automation
Collaboration intended to provide "one-stop" mobile marketing solutions.
Collaboration aimed to help marketers increase engagement through video.
Two lead generation strategies and why fewer sales leads are better
Offering enables sales teams to get a wholistic view of their customer bases.
New offering brings a streamlined approach to creating and monitoring email marketing campaigns.
Partnership expected to offer a "premier mobile marketing provider"
Opt-in consent required for emails and for tracking the online activity of Web site visitors
Issues like privacy and fair use of data pose a formidable challenge
The combination will create a single voice-of-the-customer solutions provider with multichannel analytics, including speech, social media, Web chat, and enterprise feedback
Smarter Commerce offerings combine Web analytics and digital marketing in one integrated suite.
Latest version simplifies social media management for marketers.
A 360-degree view of the customer is a window to all customer interactions
Rhobi's new community platform provides social commerce for business Web sites, enabling their products and services to be searched from all connected Web sites across the Internet.
Mobile users will have access to an interactive experience on the go.
All's fair in love and war—and retail
K9Cuisine.com generates a revenue increase simply by keeping its name in tweeted URLs
Groupon and others put group buying discounts on the menu
Shopping trend empowers consumers and challenges business strategies
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Companies: Marketing Automation
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