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| Articles: Marketing Automation |
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Business Problem: A company's marketing department cannot effectively track and manage campaigns across multiple search engines.
Re:Tooling,
Posted 01 Jul 2007
Unica teaches the info management company how to work smart.
REAL ROI,
Posted 01 Jul 2007
The benefits of segment-level marketing can be quantified.
Viewpoints,
Posted 01 Jul 2007
Marketers can make more opportunities by testing to facilitate performance decisions, rather than going on intuition. The question is, which test is best?
Magazine Features,
Posted 01 Jul 2007
A biomed supplier turns its CRM system around over the years as its client list grows.
REAL ROI,
Posted 01 Jul 2007
A study finds businesses are turning to master data management solutions to improve their business intelligence results; data governance best practices are still key.
Daily News,
Posted 27 Jun 2007
With the increasing use of open-source software, the ad network has created a venue for companies to market to a targeted audience.
Daily News,
Posted 25 Jun 2007
The marketing technology vendor releases the latest version of its EMM solution, targeting the gaps across customer touch points.
Daily News,
Posted 20 Jun 2007
A new study reveals how marketing agencies are tackling emerging technologies. While mobile devices top the list, YouTube isn't far behind.
Daily News,
Posted 19 Jun 2007
The two companies' pairing results in Salesforce Group Edition featuring Google AdWords, an integrated product for small businesses.
Daily News,
Posted 05 Jun 2007
Systems that measure and improve quality have a place beyond the traditional factory floor, according to a new study; most sales and marketing departments can benefit from quality analytics.
Daily News,
Posted 04 Jun 2007
The onus is on marketers to go green through their actions, not their words, as consumers become more environmentally aware.
Insight,
Posted 01 Jun 2007
Insight,
Posted 01 Jun 2007
The retailers that focus on delivering a seamless customer experience have a markedly stronger chance of cultivating customer loyalty.
Insight,
Posted 01 Jun 2007
Virt2go wants to virtualize the sales force by offloading the heavy lifting to Web presentations; analysts think it might be part of the future of sales.
Daily News,
Posted 23 May 2007
Consona releases new versions of its acquired CRM and knowledge management properties, and adds some marketing automation from Norway.
Daily News,
Posted 21 May 2007
At the Unica Corporation's annual user conference, the vendor maps out new ways to for its customers to cope with growing consumer power.
Daily News,
Posted 08 May 2007
A new study indicates that mobile phone calling in Great Britain is experiencing a sharp decline, while the use of text messaging is on the rise.
Daily News,
Posted 07 May 2007
The PHA turns to Oracle PeopleSoft for an enterprisewide implementation to integrate CRM with finance and HR.
Secret of My Success,
Posted 01 May 2007
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Companies: Marketing Automation
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