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Articles: Marketing Automation
Resonate Analytics now empowers marketers and brand managers to match messaging, products, and services with consumer motivations.
A changing landscape calls for a shift in marketing strategies.
The deal is the latest in a series of acquisitions in the marketing automation space.
Marketers should embrace external, nonobvious sources to determine how buyers make purchasing decisions.
CRM, marketing automation integration aligns demand generation with key sales activities
The partnership between Verve and RetailNext harnesses the combined power of mobile location-based targeting with in-store analytics.
Invoca Signal brings marketing automation capabilities to inbound phone calls.
Introduced at the Marketing Nation Summit, Marketo's solution features applications for real-time personalization, calendaring, and SEO optimization.
D&B's improved D&B360 Connector offers faster, easier access to D&B business insight.
Switch from a channel-centered to a customer-centered approach.
The multiscreen solution will improve campaign targeting and delivery by measuring actual sales.
SocialWhirled Canvases connect social, mobile, and digital campaigns to boost marketing ROI.
The real answers to those burning questions about email, social media, mobile devices, and big data.
Optimizely's A/B testing capabilities increase conversions by more than 600 percent.
Between company-centric and customer-centric, there needs to be a middle ground.
The predictive analytics app provides a more holistic view of the sales pipeline.
Companies must flip the BI model from IT-dependent to self-sufficient.
SugarCRM will be powered by D&B's business content.
Matter Inside's ERM solution makes email marketing more relevant and appealing.
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Companies: Marketing Automation
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