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Articles: Marketing Automation
VisualDNA will use Crosswise's DeviceMap to increase cross-channel audience reach.
Resource/Ammirati is the first digital marketing agency to be acquired as IBM builds out its Interactive Experience practice.
PostUp Audience Development helps publishers and media companies capture digital engagements.
PowerObjects' suite of add-ons for sales and marketing automation certified for use with Microsoft's latest Dynamics CRM release.
Tickr and Oracle Social Cloud together can surface even greater social intelligence.
The Transifex Live Web translation management platform facilitates code-free content translation within WordPress.
UnsubCentral's Preference Center lets consumers dictate how often they receive email marketing materials from companies.
Belly will leverage Apigee to help its merchants build smarter customer loyalty rewards programs and integrate with Apple.
OneSource DataVision centralizes and enhances in-house marketing and sales data.
New services deliver a framework for digital transformation and capabilities to deploy and manage journeys for retailers.
The move adds panel management to FocusVision's growing suite of market research technologies.
Customer Insights helps retailers turn data into actionable insight to improve merchandising, assortment, promotion, and pricing decisions.
The new integration allows companies to integrate social intelligence with company data.
All-New Campaign Monitor offers a drag-and-drop interface for creating personalized email marketing campaigns.
Enhancements include new data points for added context about Webinar attendees.
With the acquisition of Relately, Viable adds relationship scoring technology to its portfolio.
The Panasonic OneConnect platform lets companies send targeted messages to drivers through in-car infotainment systems.
Navigation and search capabilities combine with new tools and statistics for a real-time vertical marketing engine.
Trumpia's updates include streamlined contact management with Salesforce integration.
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