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Articles: Marketing Automation
inBar provides on-premises marketing with first-party location data through beacon technologies at restaurants, bars, and other entertainment venues.
All eyes will be on automation as the lines between humans and machines (and sales, service, and marketing) continue to blur. What else lies ahead?
The move brings together two mobile and digital marketing powerhouses.
Trumpia adds free to end user short code and updates its opt out reporting.
SatuitCRM Fall 2016 improves e-marketing and mobile options.
Salesfusion natively integrates with Bullhorn CRM to strengthen relationship-based recruiting.
Mobiquity will combine its end-to-end mobile services with Insert's automated in-app marketing.
Retailers gain data-driven insights to enhance their loyalty programs.
The partnership will yield audience data and preference reports around user-generated content.
The deal, valued at $2.9 billion, will position the data services provider for growth.
CitizenNet and SocialEdge are bringing transparency and technology to influencer marketing.
Marchex Display and Video Analytics extends its metric for inbound calls to programmatic and premium video ad units.
Gravy's behavioral and intender audiences built on local event-attendances and location data are now available to The Trade Desk users.
The Weather Company is collaborating with The Trade Desk and Vistar Media to better target programmatic advertising campaigns.
The partnership between Dstillery and Bombora will enable prospecting and campaign analytics for B2B marketing.
Users can now earn LINE Points by engaging with ads from Tapjoy's premium advertising partners.
Growth Intelligence 2.0 provides a unified view across channels for a holistic understanding of user hehavior.
The integration of Jivox IQ and AppNexus Programmable Bidder enables marketers to transform retargeting ads into sales-conversion campaigns with message personalization and audience micro-targetting.
Partnership enables marketers to tie phone calls to digital advertising campaigns.
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