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Articles: Marketing Automation
The initiative will expand the possibilities for people-based programmatic advertising.
Acxiom and ShareThis join forces to create a data-as-a-service offering to improve audience targeting and analytics for marketers.
Alterian's adaptive customer experience platform lets marketers manage campaigns and behavioral insights.
DemandCenter Seven is the latest version of the eTrigue's cloud-based marketing automation platform.
Amplerohas added machine learning capabilities to its Artificial Intelligence Marketing Platform.
The solution aims to help marketing agencies drive results for their clients while reducing friction for their teams.
The newest version ties together Snapchat, Facebook, and Instagram social ad networks for location-centric mobile advertising.
The latest version of Crowd Connected's software includes geo-behavioral segmentation capability.
inMotionNow's online review feature allows users to post marketing email from their email marketing platform directly into inMotion.
The partnership between Lotame and SintecMedia enables local TV to offer dynamic audiences to clients.
The features draw on artificial intelligence to drive customer experience.
With Liquid Content, marketers can assemble content and publish it seamlessly to devices, apps, social channels, and websites.
Industry authorities underscore the AI imperative.
Unified marketing impact analysis is a promising but early-stage technology. But nothing will help you overcome a shaky data foundation.
Propel is a mobile marketing solution for organizing customer information.
Frrole Scout uses advanced AI and machine learning to offer deep consumer intelligence.
Microsoft Dynamics CRM and 365 users can get embedded intelligence within their work environments to accelerate sales and improve data quality.
Scout provides complete visibility into company relationships with target accounts.
'Customers want to be loyal to you…but we don't necessarily roll out the red carpet and make it easy for them to remain loyal to us,' says an expert on brand advocacy.
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