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Articles: Marketing Automation
Ad:Tech '09: eMarketer CEO relays social statistics and strategies and highlights a social customer case study.
Ad:Tech '09: Sites such as Walmart.com prove there's more to e-commerce than just shopping carts.
Adjust your vision to deliver business value during changing times.
NetSuite's first "premier partner" is a vendor that specializes in making social media work for the enterprise.
Is Salesforce.com a threat to vendors of marketing automation solutions?
Pundits say adding the capability, along with social monitoring, is a wise move in a rapidly changing market.
Forrester Consumer Forum '09: Analyst provides three steps for making the customer experience matter.
Forrester Consumer Forum '09: In order to interact with the multi-channel customer, companies must recognize changing consumer behaviors, expand reach on multiple channels, and embrace digital tools.
The company's latest on-demand solution looks to ease the challenges online marketers face today.
Only social media can put the customer back into CRM.
eMetrics '09: The Web has the potential to change the way companies and consumers interact, but how to make that happen is still up in the air.
With StayinFront EdgeRx, The vendor diagnoses a new hosted CRM version for its life sciences customers.
Social Ad Summit '09: How to make connections contagious and promote customer's passions. Deep Focus's Ian Schafer shares secrets behind the "Mad Men Yourself" campaign.
Mediabistro.com's UGCX '09: A Forrester Research analyst outlines the impact of social media on business.
Industry thought leaders -- Hinchcliffe & Co., Asuret, and Socialtext -- join forces to drive success in enterprise social computing projects. Plus, Socialtext calculates an announcement of its own.
DMA '09: Members of past generations didn't age — they simply died. Baby Boomers, on the other hand, are defying that fate -- and if they're demanding more from life, why aren't marketers giving them what they want?
DMA '09: The Direct Marketing Association reinvigorates the industry with an award to recognize thought leaders.
Because it's going on all around you, and your customers are talking.
destinationCRM.com Exclusive: A new report from Forrester Research explores the maturity of your customer intelligence — and reveals what your marketing department isn't measuring.
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