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Articles: Marketing Automation
With the launch of its ReadiMetrix product family, the on-demand BI vendor hopes to deliver "insights-as-a-service."
Integrate systems and share data to deliver a better, more-holistic customer experience.
Two months after rejecting a bid by CDC Software, customer experience management vendor Chordiant strikes a deal with a leader in the BPM space.
With Jive Ideation, the social business software provider integrates idea management into its portfolio.
Don't just manage relationships—develop them.
How the recession brought marketing and customer service closer together.
With its latest updates, the email marketing provider helps its small business customers take their CRM efforts to the next level.
Customers want — and expect — personalization.
It's not about every click, but every profitable click.
Accenture's Social CRM report reveals the trio of obstacles to overcome when developing a social strategy.
Reports point to the emergence of a new social group and help marketers act upon the various segments of online participants.
With real-time alerts and notifications, the lead generation solution provider helps users be even more proactive when it comes to Web site activity.
Organizations want sales reps to have access to the right information at the most critical moments
Grab consumer attention with personalized images.
Boost sales while recovering from the recession.
The links, additions, and bonuses mentioned in this month's excerpt from the fourth edition of CRM legend Paul Greenberg's book, CRM at the Speed of Light.
The analyst firm gives its CRM forecast for upcoming years.
The purchase allows the life sciences CRM vendor to increase the breadth of its OneKey healthcare data.
Information Industry Summit '10: Panelists share their secrets to shaking up the information industry.
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Companies: Marketing Automation
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