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Articles: Marketing Automation
Your local street-food vendor can teach your company a thing or two.
How CRM and advertising can help you court the best customers.
CRM Evolution '09 — Day 2: Whether marketers are hitting an individual or an enterprise, both are consumers and, ultimately, share the mindset that "it's all about me."
CRM Evolution '09 — Day 3: Two sets of panelists take the stage to confer on social CRM — where we are now and where we may be headed.
SpeechTEK 2009: Instead of forcing users to navigate dozens of smartphone icons, one presenter warns, the dominant interface of the future will be voice.
A back-to-basics approach can save your business.
CRM Evolution '09 — Day 1: Sales and strategy luminaries offer tips for staying above ground -- and prospering -- during the downturn.
Sporting a new look and a new user interface, the marketing solutions vendor retires the Affinium name and targets the interactive marketer.
Companies, customers, and industry visionaries honored for successes in the CRM marketplace over the previous 12 months.
The move looks to help the install base of 14,000 integrate basic CRM functionality with existing Infor ERP systems.
Innovation isn't slowing down as vendors meet the increasing demand to merge online and offline data.
Citing heavy demand, the research firm unveiled its first-ever evaluation of nine vendors in the rapidly maturing space.
The behavioral analytics provider boosts scalability, flexibility, and affordability with its new deployment model.
In what the company calls its biggest launch ever, Webtrends unveils Analytics 9 and acquires Widemile.
Marketers are cutting costs and opting for cheaper, more measurable tactics.
Magic Quadrant for EMM '09: Enterprise marketing management vendors continue to face slow adoption rates in an economic downturn.
Think you know the score? Guess again.
Not every marketing effort includes a campaign-specific Web address -- but some of the ones that do aren't doing a very good job of connecting to the main brand.
Alternative communication channels in healthcare marketing.
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