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Articles: Marketing Automation
Defining your ideal customer is key.
Use analytics to determine the best e-commerce strategies.
The new Salesforce1 Mobile App offers more than 30 new features in a single business app.
Bluenose's customer success platform launches on Salesforce AppExchange.
Social selling, forecasting highlight the enhancements in new version of Pipeliner CRM.
The cloud-based ONE Engagement Hub helps brands create personal interactions across touchpoints.
Vindico MatchPoint lets advertisers onboard their offline data to create addressable online audiences.
Weighted Campaign Influence provides marketers with insights into campaign performance.
SeeWhy's real-time behavioral marketing technology complement's SAP's hybris offerings.
Coveo has upgraded its Coveo for Sitecore search solution with additional integrations.
Express Entry Web service verifies address information for more than 240 countries and territories.
View the customer experience as a continuing process.
Market-leading companies are focusing on CXM, not CRM.
Major advancements in Adobe Media Optimizer
Changes to Adobe Analytics include predictive analytics capabilities and live stream.
SAP Patient Relationship Management lets healthcare providers compete for and service their patients.
Keynote highlights convergence of CRM, ERP, and e-commerce systems.
Tie together products for better end-to-end customer engagement.
Combined solution enables Oracle Eloqua users to accelerate the localization of marketing campaigns to reach global audiences faster.
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