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Articles: Marketing Automation
Customers want — and expect — personalization.
It's not about every click, but every profitable click.
Accenture's Social CRM report reveals the trio of obstacles to overcome when developing a social strategy.
Reports point to the emergence of a new social group and help marketers act upon the various segments of online participants.
With real-time alerts and notifications, the lead generation solution provider helps users be even more proactive when it comes to Web site activity.
Organizations want sales reps to have access to the right information at the most critical moments
Grab consumer attention with personalized images.
Boost sales while recovering from the recession.
The links, additions, and bonuses mentioned in this month's excerpt from the fourth edition of CRM legend Paul Greenberg's book, CRM at the Speed of Light.
The analyst firm gives its CRM forecast for upcoming years.
The purchase allows the life sciences CRM vendor to increase the breadth of its OneKey healthcare data.
Information Industry Summit '10: Panelists share their secrets to shaking up the information industry.
Online community provider extends its private network to Facebook and Twitter.
With the introduction of FreshContacts, the business database service provider allows users to gain access data for free -- so long as they trade in their business contacts.
The social media monitoring company announces new sentiment analysis technology for its customers.
The $17.8 million cash purchase of email deliverability specialist Pivotal Veracity is intended to help the marketing automation pioneer compete with best-of-breed email service providers.
In response to the demand for cross-channel marketing functionalities, the research firm publishes its first report covering this trend.
The social business software provider buys a social media monitoring company and plans to extend social insight across the entire enterprise.
Unable to connect social media to quantifiable results has made marketers wary of the investment, but this year may be the year all that changes.
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Companies: Marketing Automation
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