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Articles: Marketing Automation
Web 2.0 Expo '09: Panel of 2.0 entrepreneurs hash out the most common routes to failure, paths to recovery, and acceptance of "I Can Has Failure."
Web 2.0 Expo '09: Keynote speaker Chris Brogan converses with attendees on the art listening and what really to do on Twitter, aka the Serendipity Engine.
Dreamforce '09: A roundup of product releases and enhancements that came out of the so-called "Cloud Event of the Year."
Sage Summit '09: Brent Leary conveys to Sage attendees why CRM is turning into SCRM - and why hash tags matter.
The social business software player announces a new version of its platform, connects communities, and makes a play for the iPhone.
Sage Summit '09: Company executives describe the response to key industry trends, such as social media, cloud computing, and globalization.
Ad:Tech '09: eMarketer CEO relays social statistics and strategies and highlights a social customer case study.
Ad:Tech '09: Sites such as Walmart.com prove there's more to e-commerce than just shopping carts.
Adjust your vision to deliver business value during changing times.
NetSuite's first "premier partner" is a vendor that specializes in making social media work for the enterprise.
Is Salesforce.com a threat to vendors of marketing automation solutions?
Pundits say adding the capability, along with social monitoring, is a wise move in a rapidly changing market.
Forrester Consumer Forum '09: Analyst provides three steps for making the customer experience matter.
Forrester Consumer Forum '09: In order to interact with the multi-channel customer, companies must recognize changing consumer behaviors, expand reach on multiple channels, and embrace digital tools.
The company's latest on-demand solution looks to ease the challenges online marketers face today.
Only social media can put the customer back into CRM.
eMetrics '09: The Web has the potential to change the way companies and consumers interact, but how to make that happen is still up in the air.
With StayinFront EdgeRx, The vendor diagnoses a new hosted CRM version for its life sciences customers.
Social Ad Summit '09: How to make connections contagious and promote customer's passions. Deep Focus's Ian Schafer shares secrets behind the "Mad Men Yourself" campaign.
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