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Articles: Marketing Automation
The marketing automation provider brings social media monitoring onto its platform.
In a tough economy, intelligent lead generation proves its importance.
Consumers continue to look for additional value through loyalty programs. Millennials show the highest increase in participation.
In a new survey, more than half of respondents cite overall marketing-budget cuts of at least 20 percent, but nearly half claim they'll be increasing their social media marketing spend.
Inbound marketing vendor HubSpot offers a new social media monitoring solution and gives advice to small businesses toying with Twitter.
The listening platform provider brings social media analysis to the CRM world.
Oracle releases financial results, announces the departure of an influential leader, and creates news around its Fusion Middleware Apps.
By integrating data collected by its recommendation-engine partners, Responsys aims to help clients deliver highly personalized emails.
The answer involves more than just "always be closing."
New releases promise to help Coremetrics clients deliver ads of higher relevance.
With search-optimized customer reviews, Diapers.com increases site traffic and online sales.
For The Carphone Warehouse, the key to quality service is empowering agents with consistent and organized knowledge.
Since roadblocks on the implementation superhighway often come down to human factors, we've collected 10 of the most common and the most costly — to help you avoid them.
A reader offers a Pre-view on smartphones, and "Pint of View" generates some responses.
Customer Experience Summit '09: Improving the customer experience starts with a hard look in the mirror.
Experts insist that social media is measurable—it just depends on how you define your metrics.
Three factors are combining to (finally) drive interest in mobile CRM.
Your customers are searching for you. Unfortunately, if you don't come to grips with search engine marketing, you're making it harder for them to find you.
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Companies: Marketing Automation
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