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Articles: Marketing Automation
The partnership between Hootsuite and Contactzilla brings social listening to contact management,
New metric provides marketers a standard grade for overall efficiency of their acquisition spending across channels, vendors, media types, and campaigns.
New capabilities leverage social media trend and brand affinity data.
New tool reduces scheduling conflict and streamlines campaign execution.
Joint product helps marketers convert more leads and launch more targeted nurtures.
InboundWriter's predictive analytics software for content marketers and publishers generates topic suggestions with high probability of success for any given Web site.
TIBCO Engage delivers real-time interaction and customer loyalty management.
OutMarket will cater to midsize companies' marketing needs.
Partnership seeks to improve brands' digital ad delivery through customized integration of in-target and viewability measurement.
Web services layer provides deep real-time analytics and content lifecycle tracking.
Swrve platform now enables mobile marketers to test every aspect of the mobile marketing mix.
The text message marketing service provider has added a new webhook system.
Audience activation app helps the team better segment and target its Facebook followers.
Young hypertaskers prefer user-generated content to traditional media.
How four Web giants aim to know more about consumers than we can even imagine.
TMS solutions track customers' digital journeys so companies can automate appropriate actions.
With Auto Campaigns, companies can set campaigns to run automatically when triggers are hit.
Is your company ready to take the plunge?
Colabo's technology allows sales team to choose the leads they like and dislike and adjusts accordingly.
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Companies: Marketing Automation
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