A pristine customer database -- names, addresses, phone numbers, all neat and clean -- is only the first step. Now you have to market to certain parts of that group: How do you carve out just the right piece of the pie?
Magazine Features,
Posted 01 Feb 2008
There's smoke, but maybe not fire, in the world of product image.
Pint of View,
Posted 01 Feb 2008
Silicon Image's HDMI unit used Oracle iStore to handle a growing licensing business.
Secret of My Success,
Posted 01 Feb 2008
Business Problem: Marketing needs to manage the back end to free up time better spent delivering relevant creative material and addressing individual customer needs.
Re:Tooling,
Posted 01 Feb 2008
Certain approaches -- such as mass-mailing campaigns -- are nearly on the "endangered list," but when done right, direct mail continues to generate the appropriate response.
Daily News,
Posted 31 Jan 2008
The retailing giant saddles up its customer relationships and asks an advertising agency to take the reins.
Daily News,
Posted 29 Jan 2008
Study shows that it's not just seeing, but experiencing, that will get customers believing.
Daily News,
Posted 28 Jan 2008
The $157 million deal unites a key online retailer and a marketing specialist, putting e-commerce and email marketing under one roof.
Daily News,
Posted 25 Jan 2008
The software conglomerate's Infor CRM Epiphany Outbound Marketing 7.1 offers industry-specific features for retailers.
Daily News,
Posted 25 Jan 2008
A new measurement can provide the power to explain what went wrong.
Viewpoints,
Posted 25 Jan 2008
Big Blue snaps up AptSoft, a provider of software designed to help companies make real-time decisions.
Daily News,
Posted 24 Jan 2008
A new survey by the Aberdeen Group reveals the benefits of -- and secret to -- bringing together the feuding departments.
Daily News,
Posted 23 Jan 2008
But they have to earn it. Here's how.
Viewpoints,
Posted 22 Jan 2008
The e-commerce solutions provider strives to further its commitment to personalization with a new acquisition.
Daily News,
Posted 22 Jan 2008
A new Forrester Wave reveals vendors boasting growing functionality, but a comprehensive, easy-to-use solution remains elusive, even for leaders Unica and Aprimo.
Daily News,
Posted 18 Jan 2008
Email is still -- and will continue to be -- a favorite channel for marketers, according to a new report.
Daily News,
Posted 07 Jan 2008
Search engine optimization can help put your Web site ahead of the pack.
Viewpoints,
Posted 03 Jan 2008
Sales organizations aren't measuring what they need to measure; closed loop lead management could be the answer to multiple woes.
Daily News,
Posted 03 Jan 2008
With an updated GoldMine in the driver's seat, a Carolina truck dealership steers to unified customer information.
REAL ROI,
Posted 01 Jan 2008
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