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Articles: Marketing Automation
Oracle's massive annual gathering garners a lot of press—both good and bad
The lessons universities are learning about emerging technologies
With contactless stickers and an e-wallet, publisher hopes to enhance magazine marketing at the point of sale.
Mobile's central role in the coming cross-channel revolution.
Reward your best customers by letting them behind the velvet rope.
After years of unfulfilled promise, CRM and mobile technology are finally making a move.
Real-Time ID is expected to provide a change to online marketing strategies.
A recent partnership between three software companies aims to bridge the gap between sales, marketing, and CRM.
TreeHouse Interactive enhances its Marketing View software. Upgrades include Web services and integrated landing page analytics.
Manticore Technology offers exciting new product enhancements and hints at future CRM integrations.
MQ for EMM '10: Infor gets booted from an MQ for EMM that looks similar to the past two reports.
Evoke CRM study ranks the most social CRM companies on the Web.
Social media usage report reveals that for marketers social media is now a strategic initiative, good content is king, and video will be the hottest social channel.
With new industry- and department-specific capabilities, PivotLink expands its BI prowess.
Marketing From The Cloud Research Brief: How Digital Marketers Are Using SaaS Based Software Tools '10: Survey respondents have adopted cloud-based web analytics tools but have shied away from lead nurturing software.
A Deloitte study uncovers the changing face of brand advocates and the necessary steps companies must make to get influential consumers on their side.
The State of Retailing Online '10: Marketing, Social Commerce, and Mobile: Most of the retail world is struggling to make headway, says a Forrester Research report.
American Customer Satisfaction Index E-Business Report '10: FoxNews.com and Google take top honors, while popular social networking sites leave members wanting more.
Digital Marketing Practices and Trends Report '10: A new report offers insight into direct marketing strategies for digital and traditional media.
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