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Articles: Marketing Automation
A B2B Approach to Leveraging Customer Interaction
Big changes influence how digital marketers do business
Groupon will deploy the Vertica Analytics Platform on the Amazon Elastic Cloud Computing (EC2) solution for deployment flexibility and ease of scalability.
The acquisition enables email marketers to become community managers and integrate social campaigns into daily marketing programs.
Quick response codes are expected to drive traffic, promote inventory, and improve consumer response for auto dealers.
NCR introduces a consumer preference management solution that allows retail marketers to offer more personalized, consistent communications and deliver a converged retailing experience to shoppers.
The Raiser's Edge improves fundraising, communications, and supporter identification.
The solution will help support an upcoming capital campaign and will connect numerous departments across the university to achieve holistic view of constituents.
A pet product retailer dramatically increases average order value by empowering its customers
Social networks and peer communities are changing how products are sold
Text messages remain a big part of any mobile campaign, but these days a multichannel approach is what really connects
What Google Instant means for the future of search engine optimization
The company snatches the cloud-based integrated marketing software vendor for $525 million.
QR code software like Microsoft Tag and iCandy is catching on with companies to bridge the digital world with the physical
Marketers seek to tear down channel silos to improve customer data and build better campaigns
Are consumers comfortable with or creeped out by online data collection tactics?
How companies can use online behavioral advertising to win customer confidence
A provider of performance management software improves its own marketing performance
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