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Articles: Marketing Automation
Social CRM technology requires learning new skills
Properties create apps to reach prospective guests and the ones they have
Initially for contact centers, the Holy Grail for marketing and customer service organizations has widened its scope
The combination of companies will usher in a greater adoption of integrated marketing management.
Salesforce.com video tops the list of Beagle's first Short Tale Awards.
The addition of data intelligence services strengthens Convio's enterprise offering.
Unilever's unsightly knowledge base was costing the company money, customer satisfaction, and time—until it turned to Astute Solutions
On-Cor increases brand awareness by sponsoring a multichannel campaign on GSN
Today's seniors can't be left out of IVR design decisions.
Fickle customers toting mobile devices are just one click away from taking their business elsewhere
Winning formula links essential modules on the same platform
As part of the company's customer engagement strategy, St. John looks to Escalate to standardize all-channel clienteling best practices.
Integration enables organizations to cost-effectively create and optimize a complete inbound closed-loop marketing program.
A B2B Approach to Leveraging Customer Interaction
Big changes influence how digital marketers do business
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Companies: Marketing Automation
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