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Articles: Marketing Automation
The San Francisco company partners with eWordofMouth to generate a 99 percent increase in Facebook "likes"
Overshadowed by news of a deal with Salesforce.com, Radian6 user conference stresses need to engage with customers, not bombard them
IBM survey highlights trends, cites an "urgent need to turn data into actions"
Designed for multichannel marketing, Coremetrics Lifecycle debuts at Unica's summit in Boston.
Clickatell will offer tools to help companies navigate mechanisms in mobile marketing.
Marketing's role in sales
Former Salesforce.com executive to help drive company's international expansion.
The new software solution combines analytics, interaction automation, and personalization across channels.
Being the preferred brand is not enough in the face of quickly shifting market dynamics
Schools shift focus to generate more inquiries in-house and boost technology investments
Expenditures will exceed $1 billion worldwide by 2013
Most consumers are not active users, study shows, but easing access may spur participation
Active Endpoints leads a new wave of companies consumerizing SaaS through user-driven customizations.
CoTweet Social CRM Connector will provide organizations the ability to evaluate social media programs.
New Web-based service will also feature automated lead-generation and customer service options.
A new tool enables marketers to build one-to-one relationships with customers.
Forrester Research determined that many companies are planning to invest heavily in WCM with plans to use other technologies in conjunction.
The cloud-based solutions will provide marketers with real-time social media analytics.
Key features include Twitter and Lithium social customer channels, automated customer answers, advanced reporting, and support for 33 languages.
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