These four implementations -- successfully undertaken by wildly different companies utilizing products from a variety of vendors -- represent the very best of this year's efforts.
Magazine Features,
Posted 01 Apr 2008
The lessons to be learned from "accidental" marketers.
Insight,
Posted 01 Apr 2008
Lofty statements too often end up as small and meaningless actions.
Customer Centricity,
Posted 01 Apr 2008
Enhanced optimization in Affinium 7.3 -- the latest release of the vendor's flagship suite -- aims to make the campaign fit the customer, not the other way around.
Daily News,
Posted 01 Apr 2008
Remember to look around you when spelling out your corporate message.
Pint of View,
Posted 01 Apr 2008
You're not the only one talking to your customers.
Viewpoints,
Posted 31 Mar 2008
The fourth annual Beagle Research study outlines the year's seven coolest and most innovative industry solutions.
Daily News,
Posted 26 Mar 2008
A new survey unveils what buyers want -- and what vendors need to deliver: Deliverability and cost supplant vendor reputation as the number-one priority.
Daily News,
Posted 25 Mar 2008
The customer interaction vendor aims to complete its marketing suite with the acquisition of Million Handshakes, a provider of outbound campaign management software.
Daily News,
Posted 24 Mar 2008
Traditional approaches waste money.
Viewpoints,
Posted 19 Mar 2008
SAS Global Forum '08: At its annual users conference, SAS unveils a new acquisition, once code-named "Apollo."
Daily News,
Posted 18 Mar 2008
Helping marketers with customer identity management.
Viewpoints,
Posted 14 Mar 2008
A report from the CMO Council reveals that personalization is a marketing force that isn't being fully utilized -- yet.
Daily News,
Posted 12 Mar 2008
Economic concerns haven't had much effect on results, but it's going to take something "monumental" to push e-commerce to the next level.
Daily News,
Posted 10 Mar 2008
AIIM '08: Analytical findings reveal certain trends when mapping out Web content management (WCM).
Daily News,
Posted 07 Mar 2008
DMA B-to-B Marketing Conference '08: The Internet will forever change the marketing landscape -- in fact, the change may have already happened.
Daily News,
Posted 05 Mar 2008
Meeting customers where they want.
Viewpoints,
Posted 04 Mar 2008
New technologies make searching for internal documents as easy as surfing the Web. What's that got to do with CRM?
Magazine Features,
Posted 01 Mar 2008
In the face of new challenges, design and creativity are seen as key factors
Insight,
Posted 01 Mar 2008
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