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Articles: Marketing Automation
Oracle OpenWorld '09, Day 3: One executive calls Oracle CRM On Demand not only Big Red's fastest-growing software-as-a-service application, but its fastest-growing application — period.
Oracle OpenWorld '09, Day 2: Executives detail Oracle's broad strategy as a systems provider, and its head of CRM delves into transforming technology at the application layer.
Five steps to successful data-driven customer communications.
The old techniques meet the new technology.
The release of OmniSocial unifies the company's collaboration, social media, and community products.
Given the powerful effects of some viral-marketing efforts, even those previously immune are seeing possibilities of epidemic proportions.
The Journey of Implementation — Part 3: A successful social media initiative merely opens up future possibilities.
Find the truth hiding behind the brand.
With incomplete information, some hazards can be deadly.
If your goal is to launch a viral campaign simply to increase your brand awareness, you're flirting with danger.
Shop.org Annual Summit '09: A record number of attendees gather to learn strategies for the changing e-commerce landscape.
A strategy to improve marketing efficiency and customer loyalty.
Survey results of more than 40,000 American households shows that technology will continue to see strong adoption in daily life.
Gartner CRM Summit '09, Day 3: Connecting with customers relies on the power of influence.
The social media monitoring company extends its truCast Suite and segments its capabilities based on user needs.
The technique to achieving marketing-sales alignment.
AMI-Partners reports 100 percent growth in interest among small-to-midsize businesses in managed software and services.
Enough with the promotions, customers demand better service.
A new version of Sage's contact and customer management software sports a redesigned interface, social media capabilities, and e-marketing functionality.
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Companies: Marketing Automation
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