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Articles: Marketing Automation
The cloud computing vendor moves forward with its "Cloud 2" and announces general availability of Chatter, its social networking and collaboration platform.
Mobile Marketing Forum '10: An executive of the search-engine giant explains how his company plans to capitalize on mobile devices, and the notion of "immobile browsing."
With Cloud9 Analytics Performance Management, the vendor promises contextual analysis for line-of-sales people, and future integrations with Oracle, NetSuite, SAP, and Microsoft.
With the launch of the Marketo Revenue Cycle Analytics product portfolio, the marketing automation player helps marketers prove ROI.
What does it mean for loyalty and engagement?
Big Blue acquires Web analytics firm Coremetrics for an undisclosed sum, hoping to leverage software-as-a-service and social networks.
The new GoMo Wallet aims to put commerce and transaction functionality in the hands of mobile carriers.
Internet Week NY '10: At an Advertising Research Foundation panel, executives from General Mills, Harris Interactive, and Porter Novelli reveal how brands should use Twitter, Facebook, and other social media.
Internet Week NY '10 / Conversational Marketing Summit '10: Speakers from Twitter, Google, Moxie Interactive, and Starbucks reveal new ways to connect with customers.
Transform CRM to recognize the power of self-organizing groups.
Making conversations the center of innovation and business strategy.
Tips for eavesdropping on social media conversations.
A Forrester Research analyst reveals how Web analytics can produce better customer intelligence.
Sage Insights '10: After months of readying partners, Sage announces the June availability of SalesLogix for the Cloud.
It's a matter of technology and numbers.
Magic Quadrant for Business Intelligence '10: Smaller vendors gain traction, but 75 percent of the market remains controlled by the top five vendors, with Oracle on top yet again.
AMI-Partners report shows that small and midsize business usage of social media is growing, but they don't consider it a strategic process.
With the latest launch of its Coremetrics Analytics 2010 application, the Web analytics vendor brings forward a smarter user interface, a new mobile app, and a host of new features.
A merger will bring together the two private companies -- and will provide a better workbench for bringing together sales and marketing.
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