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Articles: Marketing Automation
DMA2010 — Day One: The job of a direct marketer is harder than ever — and direct marketers are wearing more hats than ever before.
DMA2010 — Preconference: A PepsiCo executive pops open the conference with a discussion of how brands can bubble up through the sea of digital advertising.
Universal profile management directs all relevant communications through the channels that customers prefer.
How to tailor online customer experience to boost loyalty and drive revenue.
Web 2.0 Expo '10 — Day 2: A keynote presenter reveals how data can help modern companies overcome their "used-car salesman" personas.
Web 2.0 Expo '10 — Day 1: "The world we need is one we've never yet seen," declared Tim O'Reilly at his bi-annual technology event.
Location-Based Marketing Summit '10 — Day One: The opening keynote identifies the real value in location-based services, and urges marketers to rethink their reliance on Foursquare badges.
Don't let chaos turn the dream of entrepreneurship into a nightmare.
Today's customer leadership requires a new approach.
Oracle OpenWorld '10 — Day 3: Salesforce.com Chairman and CEO Marc Benioff unveils new features of his company's enterprise social network product.
Becker Professional Education studies RightNow Technologies' sales and marketing tools.
Oracle OpenWorld '10 — Day 2: The latest version of the company's software-as-a-service application adds modules for "best-in-class" marketing and business planning as well as a preview of CRM technologies to come.
Your challenge, in a lot of ways, is to infuse what you do with humanity.
The steps you must take in an increasingly collaborative world.
Overtone's enhanced OpenMic product offers a hybrid text-analysis engine.
Moving beyond "on-message marketing."
With its latest launch, the social solution provider brings forward new reporting dashboards, mobile applications, and social network interoperability.
Magic Quadrant for CRM Multichannel Campaign Management '10: Microsoft and Portrait Software are in, Infor CRM Epiphany and Market2Lead are out.
With one of CRM's elder statesmen at the helm, Workday's performance management may become the next wave of CRM technology
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