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Articles: Marketing Automation
The Raiser's Edge improves fundraising, communications, and supporter identification.
The solution will help support an upcoming capital campaign and will connect numerous departments across the university to achieve holistic view of constituents.
A pet product retailer dramatically increases average order value by empowering its customers
Social networks and peer communities are changing how products are sold
Text messages remain a big part of any mobile campaign, but these days a multichannel approach is what really connects
What Google Instant means for the future of search engine optimization
The company snatches the cloud-based integrated marketing software vendor for $525 million.
QR code software like Microsoft Tag and iCandy is catching on with companies to bridge the digital world with the physical
Marketers seek to tear down channel silos to improve customer data and build better campaigns
Are consumers comfortable with or creeped out by online data collection tactics?
How companies can use online behavioral advertising to win customer confidence
A provider of performance management software improves its own marketing performance
Oracle's massive annual gathering garners a lot of press—both good and bad
The lessons universities are learning about emerging technologies
With contactless stickers and an e-wallet, publisher hopes to enhance magazine marketing at the point of sale.
Mobile's central role in the coming cross-channel revolution.
Reward your best customers by letting them behind the velvet rope.
After years of unfulfilled promise, CRM and mobile technology are finally making a move.
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