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Articles: Marketing Automation
New consumer expectations call for updating old practices.
Traditional linear content is out; personalized dynamic content is in.
Oracle's updated customer experience cloud promises deep integration and "extreme innovation."
New integration simplifies collaboration and execution of content marketing programs.
New Nimble Android app delivers intelligent relationship insights for business contacts.
OmniView provides persistent customer identification across channels.
The move brings MarketShare's planning and attribution solutions to Marketing Cloud customers.
Oracle customers gain access to D&B's commercial database.
New products combine customer engagement and omnichannel commerce capabilities with the SAP HANA platform.
Five steps to help you seal the deal.
Growing customer demand is behind the addition of a CRM system to HubSpot's marketing platform
Datawatch Visual Data Discovery to power QuickPivot's Campaign Management Platform.
Updates to Microsoft Dynamics CRM Online and Microsoft Dynamics Marketing will help marketers and salespeople collaborate more effectively.
Experian Data Quality and Aptean have integrated their solutions.
Pipeliner CRM is now available through the Marketo LaunchPoint ecosystem.
The partnership is expected to yield marketing, commerce, analytics, and customer experience solutions.
Ifbyphone also secured $30 million in new funding to further fuel its growth.
The partnership between Hootsuite and Contactzilla brings social listening to contact management,
New metric provides marketers a standard grade for overall efficiency of their acquisition spending across channels, vendors, media types, and campaigns.
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Companies: Marketing Automation
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