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Articles: Marketing Automation
Through partnership, clients can seamlessly add Clint's first-party panel data into Lotame's data management platform.
The product integration enables greater people-based marketing on LinkedIn.
The pulseM integration with ServiceTitan could help home service businesses boost their reputations and SEO.
Jumpshot's newest products provide a comprehensive view of consumer online search, browsing, and purchase behaviors.
LiveRamp IdentityLink now extends marketers' ability to leverage CRM data in Google Customer Match.
Appboy Currents provides open accessibility to real-time data.
Matrix Solutions' integration with Localead adds a prospecting resource design exclusively for local and regional ad sales reps.
And 4 other pieces of preference center advice for retailers based on things good old Mom used to tell you.
At its annual user conference, Pegasystems announces it is revamping its software tool set to provide "intelligent guidance."
The partnership extends Gravy's events-driven intelligence to LiveRamp's marketing platform.
Gigya's Lite Registration features helps businesses capture customer preferences and engage them earlier in the buyer process.
The combination brings together marketing automation, real-time personalization for one-to-one engagements at scale.
Companies are just as much to blame for bad marketing relationships
Pressure is mounting on marketers to better control where their brand messages appear.
TapFire helps marketers assess branded influencer content virality against proprietary cross-platform engagement benchmarks.
Actiance and Hootsuite have formed a global partnership to provide compliance and social engagement for financial services firms.
LucidVueCX now offers a more comprehensive analytics solution for marketers
Integrating the two technologies is a powerful way to cover all aspects of the customer journey.
Partnerships with Facebook and the U.S. Small Business Administration are helping more small businesses engage customers on social media with marketing videos.
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