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Articles: Marketing Automation
The new offering unites engagement experiences, user-generated content management, consumer data, and analytics in one engagement solution.
Intelliverse's new Email Tracker lets sales and marketing know when to follow up with customers and prospects.
The Marketo integrations with Google will enable marketers to deliver more personalized digital advertising.
The acquisition brings together two marketing analytics firms.
Marketing is an art, but capturing attention is a science.
The app delivers unique ad experiences through Brand Story and Discover platforms.
Context relevancy transforms interactions into experience.
The partnership leverages Hadoop to help companies realize the promise of true one-to-one marketing in real time.
New app guides account-based marketing using predictive analytics.
More tools in bpm'online Version 7.5 help users manage the entire customer journey.
The sales enablement app expands content sharing abilities to sales forces.
The solution will deliver customized editorial content to subscribers' email inboxes.
Sales teams can now access and track deep engagement with digital content in the cloud with LiveHive integrations.
New functionality closes the loop between marketing, sales, and leadership
New solution translates voice of the customer and market research programs.
The Viralheat acquisition expands Cision's social media tools.
New platform, plus upgraded DaaS for Marketing, helps Oracle expand its cloud offerings.
Mailify's templates allow frequent updates and sharing across organizations.
Businesses can now use Marketo's marketing and customer data to gain insights across functions in Microsoft Power BI.
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Companies: Marketing Automation
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