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Articles: Marketing Automation
Most companies and government organizations fail to adequately protect consumers.
Integration leverages Sailthru Smart Data and enables marketers to identify consumers likely to convert and drive revenue through the Facebook Custom Audiences interface.
SMS Click-Through Tracking lets users embed links into SMS and email messages and track recipients' click behavior.
The provider of customer success software joins the Marketo LaunchPoint Ecosystem.
An analytics-driven mobile calendar is the first tool released through the community.
Verve Direct allows advertisers to buy location-targeted mobile campaigns via a direct interface.
Location-focused online video advertising company integrates with LiveRamp's data onboarding service.
Journey Builder is a comprehensive customer journey solution to plan, personalize, and optimize customer interactions across channels and devices
New CRM extension for Google Chrome includes tracking, searching, fetching and notifications.
Reaching consumers in Latin America and Asia-Pacific requires local targeting.
Don't be misled by what's too good to be true.
The vendors we honor made significant advances in a variety of areas this year, giving clients of all kinds the opportunity to grow and compete in a challenging business environment.
Finding the right tool to help your business achieve measurable results is not easy. Wise solution implementations have helped our four winners see their businesses boom.
Ifbyphone's Summer 2014 Release provides advanced call analytics and automation before, during, and after every phone lead.
The acquisition expands j2's email marketing business.
ChannelAdvisor is the first e-commerce software provider to offer customers access to Yahoo's advertising platform.
The partnership brings CRM integration to phone answering and routing systems.
CertainSource Acquire helps marketers identify the sources of their most valuable customers.
SalesPredict for Marketo help marketers target more effectively and increase conversion rates using predictive analytics.
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