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Articles: Marketing Automation
The partnership will allow Merkle to develop marketing solutions on Google Cloud.
Email success requires companies to challenge the marketing and sales status quo
MomentFeed Connect adds two-way API connectors to integrate with CRM and other business systems to improve consumer experiences on mobile.
Nimble Prospector offers email, phone, address, and contact enrichment.
Engagio's Dash Account-Based Attribution helps marketers measure and understand the impact of ABM initiatives.
To achieve financial results, too many marketers have been using a right-brain approach (creativity) when a left-brain approach (data and analytics) is what's called for.
Taboola works with Oracle Data Cloud, Neustar, Acxiom, Bombora, and others to help companies optimize audience targeting.
The MTA DataMap and the MTA Data Strategy Guide enable comprehensive marketing data strategies.
Act-On for Sugar Sales & Marketing Success Package enables more adaptive customer journeys.
Aptrinsic's Product Experience Platform helps SaaS companies acquire, retain, and grow customers.
Lead Liaison has launched a fully integrated solution for using marketing automation with Microsoft Dynamics 365.
Real-Time Adaptive Email adjusts content at the time of open and re-open.
Vidyard changes its video messaging solution's name from ViewedIt to Vidyard GoVideo and expands its capabilities
Marketers can now use call tracking and attribution capabilities on web pages created with AMP.
SAP Hybris Commerce, travel accelerator, is a modern airline retailing and commerce solution.
Integrations with Shopify, Magento, WooCommerce and Volusion allow for more targeted email marketing to retail segments.
Animoto adds HubSpot integration to bring social video creation to online marketers.
The new features aim to help businesses develop a single view of the customer and deliver a single experience for the end user.
Marketers can configure and automatically deploy timely, relevant email based on customers' actions or external factors.
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