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Articles: Marketing Automation
A 360-degree view of the customer is a window to all customer interactions
Rhobi's new community platform provides social commerce for business Web sites, enabling their products and services to be searched from all connected Web sites across the Internet.
Mobile users will have access to an interactive experience on the go.
All's fair in love and war—and retail
K9Cuisine.com generates a revenue increase simply by keeping its name in tweeted URLs
Groupon and others put group buying discounts on the menu
Shopping trend empowers consumers and challenges business strategies
Companies seeking suppliers have plenty from which to choose, but the market is turbulent
Fierce battle centers on retail players and favors those who adapt best to new market dynamics
Mass-messaging systems help keep constituents informed
Half of Americans use their mobile devices to make purchases, study shows
Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015
A critical component of successful voice of the customer programs
Improved customer care and navigation capabilities highlight upgrades of Amdocs' pre-integrated solution for mid-tier and independent cable operators.
Suite integrates the Web, social, and mobile capabilities.
Solutions will be integrated via ExactTarget's Interactive Marketing Hub to help improve sales-marketing efficiency and deliver cross-channel campaigns.
Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels.
Implement programs that effectively build relationships with your best customers
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Companies: Marketing Automation
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