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Articles: Marketing Automation
QR code software like Microsoft Tag and iCandy is catching on with companies to bridge the digital world with the physical
Marketers seek to tear down channel silos to improve customer data and build better campaigns
Are consumers comfortable with or creeped out by online data collection tactics?
How companies can use online behavioral advertising to win customer confidence
A provider of performance management software improves its own marketing performance
Oracle's massive annual gathering garners a lot of press—both good and bad
The lessons universities are learning about emerging technologies
With contactless stickers and an e-wallet, publisher hopes to enhance magazine marketing at the point of sale.
Mobile's central role in the coming cross-channel revolution.
Reward your best customers by letting them behind the velvet rope.
After years of unfulfilled promise, CRM and mobile technology are finally making a move.
Real-Time ID is expected to provide a change to online marketing strategies.
A recent partnership between three software companies aims to bridge the gap between sales, marketing, and CRM.
TreeHouse Interactive enhances its Marketing View software. Upgrades include Web services and integrated landing page analytics.
Manticore Technology offers exciting new product enhancements and hints at future CRM integrations.
MQ for EMM '10: Infor gets booted from an MQ for EMM that looks similar to the past two reports.
Evoke CRM study ranks the most social CRM companies on the Web.
Social media usage report reveals that for marketers social media is now a strategic initiative, good content is king, and video will be the hottest social channel.
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Companies: Marketing Automation
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