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Articles: Marketing Automation
Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015
A critical component of successful voice of the customer programs
Improved customer care and navigation capabilities highlight upgrades of Amdocs' pre-integrated solution for mid-tier and independent cable operators.
Suite integrates the Web, social, and mobile capabilities.
Solutions will be integrated via ExactTarget's Interactive Marketing Hub to help improve sales-marketing efficiency and deliver cross-channel campaigns.
Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels.
Implement programs that effectively build relationships with your best customers
Leading medical association relies on Vovici for intelligent decision-making data.
How to improve your lead process
The latest version of Emailvision's flagship product introduces new capabilities that help online marketers boost the relevancy and customer engagement from subscribers, followers, and fans.
Regulations take affect today that require opt-in consent for email marketing and tracking the online activity of Web site visitors.
The solution is geared toward global utility and telecommunication providers.
The San Francisco company partners with eWordofMouth to generate a 99 percent increase in Facebook "likes"
Overshadowed by news of a deal with Salesforce.com, Radian6 user conference stresses need to engage with customers, not bombard them
IBM survey highlights trends, cites an "urgent need to turn data into actions"
Designed for multichannel marketing, Coremetrics Lifecycle debuts at Unica's summit in Boston.
Clickatell will offer tools to help companies navigate mechanisms in mobile marketing.
Marketing's role in sales
Former Salesforce.com executive to help drive company's international expansion.
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