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Articles: Marketing Automation
The combined Voice of the Customer solution enables companies to gain insight into the root cause of specific customer feedback by correlating voice interactions with real-time feedback survey results.
Businesses can now use QR codes to help fuel list growth and reach new customers.
A "killer" application for CMOs, customer life cycle, executive says
The deal brings together Pandemic's social media marketing efforts with Mzinga's OmniSocial platform.
The application promises to improve performance and reduce costs across the customer lifecycle.
The Spring 2012 version of Student Recruitment Manager features more social and mobile capabilities.
Loopt is a pioneer in mobile user interface design, real-time location-based mobile rewards marketing, and geo-location application technology.
The ConnectMe QR Advanced Editor Mobile Platform can link and keep groups engaged and connected with immediate and relevant information.
The platform lets merchants insert ads into payment cards.
With this new offering, customers provide data to companies and get rewarded for supplying as much information as they want.
Enhancement includes improved email insights and timesaving features.
New application delivers pre-built marketing dashboards for closed-loop insight.
Updates include faster campaign creation, improved self-service capabilities, and tighter integration between mobile channels.
New Describe Targets function provides marketers with easier, faster access to essential information about consumers.
SAS acquisition brings advanced analytics to the digital advertising industry.
The All-In-One Marketing Platform brings customer rewards cards into the digital age with a mobile solution.
The company's new focus includes product enhancements that center around mobility, hosted offerings, analytics, and databases.
New offering gives a centralized view of all competitive digital channel deployments with ready-to-use insights and analytics.
Users can now access videos, e-commerce, and other live content in email.
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