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Articles: Marketing Automation
Cloud-based tool gives businesses the flexibility and insight to proactively create personalized customer experiences.
The advertising platform lets companies add native ads to content.
Expand on lessons learned in 2012.
Move strengthens marketing resource management capabilities.
Report includes assessments of market planning, budget allocation, and organizational development.
Revenue Opportunity Actionable Research (ROAR) addresses customer perceptions of current product performance, future enhancements, plus competitive benchmarking.
Upgrade includes new "what-if" predictive modeling tools.
Why fusion marketing is the future of advertising.
At OpenWorld and CX Summit, Oracle reveals its latest product strategy.
Dreamforce 2012 draws 90,000 attendees, features a multitude of product updates.
Users can customize redirected content and get QR codes automatically generated for mobile keywords.
The infusion of cash will help the big data applications provider accelerate growth and expand its product portfolio.
The joint venture seeks to enable consumer goods organizations to improve marketing performance.
A partnership with the Rubicon Project lets advertisers buy content through advanced audience targeting.
When launching a service, don't neglect long-term plans.
The new ecosystem already includes 65 marketing technology partner apps.
New app lets SMBs create mobile-friendly sites in minutes.
Bizo's Self-Service Edition introduces "social retargeting," combining social marketing and display ad retargeting in a single Web application.
The New Product Introduction solution lets marketers track online sentiment around new releases.
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