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Articles: Marketing Automation
The deal expands IBM's Smarter Commerce initiative and its offerings in customer experience analytics.
The deal further strengthens the data warehouse veteran's hold in the marketing data space.
Integration automates end-to-end CRM processes and informs marketing campaigns
Three leading Global 200 companies are leveraging the platform to accelerate digital engagement.
The pairing brings together sales data and analytics with brand advocacy programs.
The proprietary tool helps clients tie marketing program impact to sales results.
Innovations to VSI's Vertical Services Platform technology combine business process management with service guidance to improve end-to-end service.
Sage ACT! Connect and Sage ACT! Premium Mobile support multiple access methods and devices including iPhone and iPad; Sage E-Marketing for ACT! adds social sharing features.
The combination results in an integrated solution for social marketing automation.
Performance Horizon Group's ‘ExactView' offers U.S. brands true understanding of their digital campaign ROI.
Mobile functionality adds to innovation solution.
With the integration of the Real Time Identification Platform, customers can ramp Web sites to personalize experiences.
Web-Based service features eight tools to reach today's mobile consumers.
Plug-in lets retailers incorporate Pinterest into their social commerce strategies to extend brand interactions and drive traffic.
StrongMail's referral marketing platform now allows consumers to share images via Pinterest.
Addition of EchoSign Global Electronic Signature Service from Adobe helps businesses automate entire signature process.
The solution uncovers connections and relationships from contacts to increase selling opportunities.
The new integration simplifies the update process displaying MailChimp subscriber information in the Zendesk interface.
Special purpose micro-agents allow companies to experience the immediate value of virtual agents.
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