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Articles: Marketing Automation
Beth Fagan creates a corporate brand for Missouri Baptist Medical Center
The company plans to start charging merchants for customer data
Traditional standards of database marketing will be retailers' downfall
Better connections with customers and more efficient use of resources will drive future IT investments
Technology, not philosophy, has altered consumers' expectations
But conference panel warns against sacrificing the basics
Cloud-based offering includes tools to increase the return on investments from social, mobile, and search engine marketing.
Acquia helps Mercedes-Benz builds an online market research community.
Ushering in the age of digital customer relationships in marketing
New solutions and services help businesses respond in real time to shifting customer preferences.
Tool helps businesses in their partner networks leverage brand influence on Facebook business pages.
The transaction will allow NICE to create a voice of the customer offering that combines direct, indirect, and inferred customer feedback.
Organizations need to be smart and think long term
ExactTarget's new cross-channel applications coincide with the release of drag-and-drop automation, Audience Builder, real-time customizable reporting, SocialPages, and HubExchange.
A new study reveals greater demands for mobility and cloud-based applications.
Store Vantage helps appointment-based businesses grow their client-base by enabling customers to post reviews in their personal Facebook newsfeeds
The UK ISP sees a rise in unwanted email complaints from consumers.
Semcasting to use Digital Element's hyperlocal geolocation technology to target digital neighborhoods and increase qualified audience coverage.
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Companies: Marketing Automation
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