Portal software provider builds upon its sales enablement offering with version 6.0 and taps into what one analyst calls an "emerging market" in the process.
Daily News,
Posted 19 Jun 2009
Incorporating data from Jigsaw, Demandbase, and LinkedIn, Marketo aims to empower sales with its native Force.com application.
Daily News,
Posted 19 Jun 2009
Mobilize customer sales forces with social media marketing: "You need to take your message to the people."
Viewpoints,
Posted 17 Jun 2009
Merging social media monitoring with content management, the solution aims to help marketers find meaning and take action.
Daily News,
Posted 13 Jun 2009
Mediabistro Circus '09: Social media maven Steve Rubel shares insight into marrying brands and consumers displaying "selective ignorance."
Daily News,
Posted 11 Jun 2009
Internet Week '09: Brand Exposure event shows companies how to join the conversation.
Daily News,
Posted 10 Jun 2009
Your customers are increasingly connected — to you, to your competition, to each other — but you're not supposed to be the center of every network.
Magazine Features,
Posted 01 Jun 2009
An exclusive excerpt from the new book, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff, by Salesforce.com's Clara Shih.
Magazine Features,
Posted 01 Jun 2009
Social computing is still working its way into the consultative sales process. For most sales forces, that's just fine.
Magazine Features,
Posted 01 Jun 2009
Quality time — and high-quality engagement — on Twitter helps CruiseDeals.com extend its brand and develop leads.
REAL ROI,
Posted 01 Jun 2009
Social media thought leaders, twittering about social media.
Insight,
Posted 01 Jun 2009
CRM magazine's Social Media Maturity Model, the launching pad for a discussion of the next five years of social media.
Magazine Features,
Posted 01 Jun 2009
The social Web is about to evolve — again. Are you ready to evolve, too?
The Tipping Point,
Posted 01 Jun 2009
An alphabetical glossary of what you need to know about social media.
Magazine Features,
Posted 01 Jun 2009
I don't care to belong to any social network that will accept me as a member.
Pint of View,
Posted 01 Jun 2009
We're awash in social networking data. Do we really want our businesses drowning in it, too?
Connect,
Posted 01 Jun 2009
Beyond marketing, the popular tools and techniques can also serve as a channel for support.
Customer Centricity,
Posted 01 Jun 2009
CRM magazine's in-depth report on the state of social media in CRM.
Magazine Features,
Posted 01 Jun 2009
Customer attitudinal information is what companies have been clamoring to obtain for years.
Front Office,
Posted 01 Jun 2009
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