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Articles: Marketing Automation
Businesses can now perform social media marketing, scheduling, and analytics along with email marketing from the same application.
Combined offering enables B2B marketers to leverage real-time business identity data to tailor site content for each visitor.
New metrics include Share Rate, Clickback Rate, and Social Reach help marketers better understand the reach and virality of their marketing campaigns and identify people who drive the most social traffic and conversions.
Enterprise-class insights, social analytics, and more integrations are among the new product's enhancements.
Enhancements to the Responsys Interact Suite will help extend new school marketing across the enterprise,
Marketing automation system rolls email campaigns, social media, lead tracking, and more into one program.
The newest version of TargetX's SRM introduces social engagement to itd customer relationship management system for college recruiting.
A new company forms out of Digitas and offers solutions to help companies manage large data collections.
Increase engagement through more relevant messages
The addition of PlacePunch brings check-in centered offerings to Silverpop's social connect strategy.
The company offers customer intelligence-based multichannel marketing services with multiple packages for specific needs.
YouBeauty enlists Extole to launch a social media campaign
Beth Fagan creates a corporate brand for Missouri Baptist Medical Center
The company plans to start charging merchants for customer data
Traditional standards of database marketing will be retailers' downfall
Better connections with customers and more efficient use of resources will drive future IT investments
Technology, not philosophy, has altered consumers' expectations
But conference panel warns against sacrificing the basics
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Companies: Marketing Automation
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