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Articles: Marketing Automation
A new program with Klout lets select users take home a new Chevy Sonic and review it.
Folica, a purveyor of hair products, partners with Extole to drive customer advocacy by offering special deals.
Spending in this segment will rival TV advertising by 2016.
Materials of this color might be counterproductive for breast cancer awareness, a study finds
Research studies customers' willingness to spend based on state of mind
Current benchmarks are "typically the wrong ones"
GoSuite empowers SMBs to book services, manage customers, and promote deals.
New voice-based marketing automation application enables companies to convert more leads into sales; staff is instantly notified of a web inquiry and can then instantly connect with the lead on the phone.
The new feature allows auto dealers to chat with customers and prospects via text message.
Deeper product integrations deliver comprehensive cloud/SaaS-based social CRM and accounting solution.
The company gains the agility and efficiency to quickly respond to market changes with far more personalized campaigns.
Newest version includes improved campaign management and material requirements planning.
The new software combines customer intelligence with email, mobile, and social media campaign management.
New solution offers a peak into chat, selling opportunities, social media interactions, lead management, and campaign execution.
Businesses can now perform social media marketing, scheduling, and analytics along with email marketing from the same application.
Combined offering enables B2B marketers to leverage real-time business identity data to tailor site content for each visitor.
New metrics include Share Rate, Clickback Rate, and Social Reach help marketers better understand the reach and virality of their marketing campaigns and identify people who drive the most social traffic and conversions.
Enterprise-class insights, social analytics, and more integrations are among the new product's enhancements.
Enhancements to the Responsys Interact Suite will help extend new school marketing across the enterprise,
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