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Articles: Marketing Automation
SAS Adaptive Customer Experience helps personalize customer Web experiences.
The product is aimed at connecting social marketing campaign activity with CRM systems.
The marketing automation and BI vendor adds predictive analytics and behavioral targeting to its mix.
Two solutions for fixing a 20-year-old problem.
Direct response marketers can now reach mobile consumers and drive engagement and incremental revenue.
MicroStrategy 9.3 adds increased support for 'R' analysis language, improved connectivity to Hadoop and SAP HANA, and a Google-like search experience.
Users can analyze big data to create relevant campaigns, do automated testing.
The new app converts customer interactions into sales opportunities.
Responsive Web design and new multichannel capabilities enable efficient implementation of shopping experiences across mobile, Web, and store.
The solution feeds marketers deep insights from big data.
New service combines analytics with real-time marketing execution capabilities.
Look to content to provide credibility and a likable brand.
Adds social, mobile, and e-marketing features to CRM solutions for SMBs.
Users will no longer need to use third-party emailing systems.
In an industry that's constantly moving ahead, don't get left behind.
Solution "socializes" CRM for SMB sales professionals.
New validation capabilities boost accurate form completion and improve business intelligence.
Orchestrate platform enables technology marketing professionals to optimize all aspects of their online digital presence across Web, mobile, social, and large screen channels.
Avoid the top five marketing automation mistakes.
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Companies: Marketing Automation
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