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Articles: Marketing Automation
StrongMail is enhancing its cross-channel capabilities via integration with Velti's technology platform for mobile campaigns and two-way messaging.
Marketers can add a social word-of-mouth boost to all campaigns, create social promotions, and identify key social influencers to determine their impact on business results.
New technology lets SmartAgent address multiple questions within one chat conversation.
The software maker that once dismissed cloud computing picks up another cloud vendor.
The app is designed to help manage sales and marketing activities on the go.
The ONE Correspond for Salesforce social enterprise app boosts customer service, sales, and marketing communications with personalized interactivity and enterprise mobility.
Acquisition gives marketers access to more cross-channel campaign management capabilities
Prospect IQ delivers individualized consumer insight at the point of contact.
The pairing allows companies to bring customer experience and sales force automation together in the cloud.
Enhancements to the CRM product for nonprofits include a mobile interface and new membership features.
Offerings accelerate enterprise marketing campaigns
New partnership centered on delivering online marketing metrics using web and mobile accessible BI dashboards.
The acquisition of Crowd Factory brings additional personnel to Marketo's leadership team.
Company reimagines the brand-owned marketing community to drive traffic and conversion
Mobile Barcode Services help SMBs manage content and measure effectiveness with powerful reporting tools.
The free offering promises to change the way small businesses manage their online marketing and reputation.
Interactive marketers can now access social profile and behavioral data within Responsys Interact Suite to orchestrate and optimize cross-channel marketing programs.
The deal expands IBM's Smarter Commerce initiative and its offerings in customer experience analytics.
The deal further strengthens the data warehouse veteran's hold in the marketing data space.
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