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Articles: Marketing Automation
Campaign Monitor now lets digital publishers drive audience development with product integrations to publishing platforms, drag-and-drop content curation, and industry-specific email automation.
The partnership between Mtingo and Madison Logic makes account-based marketing seamless between the two companies' solutions.
The partnership between SalesPredict and TechnologyAdvice uses predictive demand generation to score leads.
New Infer Glance predictive app makes insights about customers and prospects more discoverable and actionable.
Page Performance offers deeper visibility and actionable insights into Web site speed.
Tech Profiler offers B2B marketers the technology intelligence on more than half a million companies.
AbiliTec provides marketers with a single, current, and accurate view of consumers across channels.
Partnerships enable customers to leverage attributed metrics to optimize media buying for joint customers.
Invoca for Salesforce Marketing Cloud extends call intelligence to include offline customer conversations.
Marchex And Adobe Media Optimizer deliver real-time insights to search marketers for all keywords.
Kitewheel 2016 helps marketers orchestrate and manage customer journeys.
The new version of Capture provides easier prospect management, data enrichment, and enhanced Salesforce.com integration.
Sprinklr connects its Experience Cloud to IBM Marketing Cloud and Universal Behavior Exchange.
SessionCam's Customer Struggle Score applies machine learning to diagnose and solve Web site conversion problems.
The acquisition of Internal Results solidifies Madison Logic's place as an account-based marketing provider.
Ensighten adds audience and event data to IBM's UBX.
SurePulse enables small businesses to control marketing activities and evaluate ROI with one platform.
GI Insight's GI Campaign marketing platform helps companies capture and act on real-time customer behavioral data.
Acxiom's connected, closed-loop solution measures marketing's impact on sales.
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