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Articles: Marketing Automation
Attribution and next-best experience recommendations are among the features added to NGData's Lily customer data platform.
The move promises to enhance the online marketing and digital presence of home service businesses.
The partnership will provide a people-based view of the consumer journey and how digital marketing impacts offline success.
The new capabilities focus on digital audio advertising and email marketing.
Freshworks' acquisition of Zarget gives it a presence in the marketing software space.
The Learned Insights function aims to help marketers "nano-segment" their customer base to focus outreach at scale.
Secure creative review and audit trail features round out the capabilities in the latest product release.
The alliance between Merkle and Demandbase brings personalization to account-based marketing.
Marketo and Google Cloud have begun to collaborate on scaling solutions in the cloud.
Geolocation features in the Fuel Cycle mobile app enhances customer insights through location-based activities.
Marketers now have instant access to Getty's diverse, high-quality creative during the ad creation process.
DialogTech LeadFlow 2.0 is the latest pay-per-call management platform for marketers.
Digital marketing company Wickfire has launched technology that connects businesses and consumers searching for products online.
Integration enables marketers to discover, create, and distribute content across paid and organic social channels.
Pacing Dashboard uses machine learning to optimize ad spending.
Like any marketing initiative, the success of an AI-driven effort will depend on how well you know your customers—who they are, and where they are going.
SalesHood announces prescriptive, just-in-time content management for sales and marketing.
SalesInbox for Salesforce automatically prioritizes customer conversations and provides full context for every email conversation.
SessionM's Audiences Module helps marketers deliver the next-best offer to customers.
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