If your goal is to launch a viral campaign simply to increase your brand awareness, you're flirting with danger.
Front Office,
Posted 01 Oct 2009
Shop.org Annual Summit '09: A record number of attendees gather to learn strategies for the changing e-commerce landscape.
Daily News,
Posted 28 Sep 2009
A strategy to improve marketing efficiency and customer loyalty.
Viewpoints,
Posted 25 Sep 2009
Survey results of more than 40,000 American households shows that technology will continue to see strong adoption in daily life.
Daily News,
Posted 19 Sep 2009
Gartner CRM Summit '09, Day 3: Connecting with customers relies on the power of influence.
Daily News,
Posted 17 Sep 2009
The social media monitoring company extends its truCast Suite and segments its capabilities based on user needs.
Daily News,
Posted 17 Sep 2009
The technique to achieving marketing-sales alignment.
Viewpoints,
Posted 17 Sep 2009
AMI-Partners reports 100 percent growth in interest among small-to-midsize businesses in managed software and services.
Daily News,
Posted 07 Sep 2009
Enough with the promotions, customers demand better service.
Daily News,
Posted 07 Sep 2009
A new version of Sage's contact and customer management software sports a redesigned interface, social media capabilities, and e-marketing functionality.
Daily News,
Posted 04 Sep 2009
CRM Evolution '09: CRM consultant shares tips for barreling through the economy and thriving in a post-recession world.
Daily News,
Posted 02 Sep 2009
CRM Evolution '09: Your one-stop shop for all the news and coverage coming out of CRM magazine's annual conference in New York.
Daily News,
Posted 02 Sep 2009
Despite an uptick in business activity, Pear Analytics says the majority of Twitter posts contain "Pointless Babble."
Daily News,
Posted 02 Sep 2009
Despite the economic storm, a maritime-industry e-marketplace stays afloat with Marketo lead management [Marketing Automation]
Magazine Features,
Posted 01 Sep 2009
Your local street-food vendor can teach your company a thing or two.
Customer Centricity,
Posted 01 Sep 2009
How CRM and advertising can help you court the best customers.
Viewpoints,
Posted 01 Sep 2009
CRM Evolution '09 — Day 2: Whether marketers are hitting an individual or an enterprise, both are consumers and, ultimately, share the mindset that "it's all about me."
Daily News,
Posted 29 Aug 2009
CRM Evolution '09 — Day 3: Two sets of panelists take the stage to confer on social CRM — where we are now and where we may be headed.
Daily News,
Posted 29 Aug 2009
SpeechTEK 2009: Instead of forcing users to navigate dozens of smartphone icons, one presenter warns, the dominant interface of the future will be voice.
Daily News,
Posted 28 Aug 2009
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