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Articles: Marketing Automation
New product suite extends beyond online monitoring to deliver a technologically-advanced social market intelligence solution.
New service lets marketers send targeted notifications based on location history profiles.
Eight steps to achieving right-time revenue optimization.
The rules may be different, but the game is still the same.
Technology enhancements make business and sales data more easily accessible.
Solution lets companies use CRM data to reach targeted online audiences.
Microsoft Retail Partner announces the launch of Coyal for Microsoft Dynamics AX for Retail.
CMOs are on pace to spent more on IT than CIOs.
The application delivers leads and marketing campaign results in real time to Apple iOS and Android phones.
The latest version features enhanced dynamic content and lead scoring.
The new capability is built into Social Sign-In for B2B marketers.
SAS Adaptive Customer Experience helps personalize customer Web experiences.
The product is aimed at connecting social marketing campaign activity with CRM systems.
The marketing automation and BI vendor adds predictive analytics and behavioral targeting to its mix.
Two solutions for fixing a 20-year-old problem.
Direct response marketers can now reach mobile consumers and drive engagement and incremental revenue.
MicroStrategy 9.3 adds increased support for 'R' analysis language, improved connectivity to Hadoop and SAP HANA, and a Google-like search experience.
Users can analyze big data to create relevant campaigns, do automated testing.
The new app converts customer interactions into sales opportunities.
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Companies: Marketing Automation
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