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Articles: Marketing Automation
Marketers get more effective and efficient media buys.
Coca-Cola's marketing head shares tips at Ad:Tech New York
Pardot now works with leading webinar vendors, making it easier than ever for SMB marketers to track and manage sales leads.
New product integrates with MS Outlook/Exchange shared mailboxes to speed up customer service, reduce costs, and increase responsiveness.
A new program with Klout lets select users take home a new Chevy Sonic and review it.
Folica, a purveyor of hair products, partners with Extole to drive customer advocacy by offering special deals.
Spending in this segment will rival TV advertising by 2016.
Materials of this color might be counterproductive for breast cancer awareness, a study finds
Research studies customers' willingness to spend based on state of mind
Current benchmarks are "typically the wrong ones"
GoSuite empowers SMBs to book services, manage customers, and promote deals.
New voice-based marketing automation application enables companies to convert more leads into sales; staff is instantly notified of a web inquiry and can then instantly connect with the lead on the phone.
The new feature allows auto dealers to chat with customers and prospects via text message.
Deeper product integrations deliver comprehensive cloud/SaaS-based social CRM and accounting solution.
The company gains the agility and efficiency to quickly respond to market changes with far more personalized campaigns.
Newest version includes improved campaign management and material requirements planning.
The new software combines customer intelligence with email, mobile, and social media campaign management.
New solution offers a peak into chat, selling opportunities, social media interactions, lead management, and campaign execution.
Businesses can now perform social media marketing, scheduling, and analytics along with email marketing from the same application.
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Companies: Marketing Automation
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