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| Articles: Marketing Automation |
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DMA '09: The Direct Marketing Association reinvigorates the industry with an award to recognize thought leaders.
Daily News,
Posted 20 Oct 2009
Because it's going on all around you, and your customers are talking.
Viewpoints,
Posted 20 Oct 2009
destinationCRM.com Exclusive: A new report from Forrester Research explores the maturity of your customer intelligence — and reveals what your marketing department isn't measuring.
Daily News,
Posted 16 Oct 2009
Oracle OpenWorld '09, Day 4: The final conference keynote featuring CEO and Founder Larry Ellison pumps up the crowd with a few surprise guests and a sneak peak at Fusion Apps.
Daily News,
Posted 15 Oct 2009
Oracle OpenWorld '09, Day 3: One executive calls Oracle CRM On Demand not only Big Red's fastest-growing software-as-a-service application, but its fastest-growing application — period.
Daily News,
Posted 14 Oct 2009
Oracle OpenWorld '09, Day 2: Executives detail Oracle's broad strategy as a systems provider, and its head of CRM delves into transforming technology at the application layer.
Daily News,
Posted 14 Oct 2009
Five steps to successful data-driven customer communications.
Viewpoints,
Posted 14 Oct 2009
The old techniques meet the new technology.
Viewpoints,
Posted 09 Oct 2009
The release of OmniSocial unifies the company's collaboration, social media, and community products.
Daily News,
Posted 03 Oct 2009
Given the powerful effects of some viral-marketing efforts, even those previously immune are seeing possibilities of epidemic proportions.
Magazine Features,
Posted 01 Oct 2009
The Journey of Implementation — Part 3: A successful social media initiative merely opens up future possibilities.
Reality Check,
Posted 01 Oct 2009
Find the truth hiding behind the brand.
Pint of View,
Posted 01 Oct 2009
With incomplete information, some hazards can be deadly.
Viewpoints,
Posted 01 Oct 2009
If your goal is to launch a viral campaign simply to increase your brand awareness, you're flirting with danger.
Front Office,
Posted 01 Oct 2009
Shop.org Annual Summit '09: A record number of attendees gather to learn strategies for the changing e-commerce landscape.
Daily News,
Posted 28 Sep 2009
A strategy to improve marketing efficiency and customer loyalty.
Viewpoints,
Posted 25 Sep 2009
Survey results of more than 40,000 American households shows that technology will continue to see strong adoption in daily life.
Daily News,
Posted 19 Sep 2009
Gartner CRM Summit '09, Day 3: Connecting with customers relies on the power of influence.
Daily News,
Posted 17 Sep 2009
The social media monitoring company extends its truCast Suite and segments its capabilities based on user needs.
Daily News,
Posted 17 Sep 2009
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Companies: Marketing Automation
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