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Articles: Marketing Automation
The integration allows customers of both companies to draw insight on customer engagements and better target marketing messages.
Sapient EngagedNow delivers multichannel customer experiences through a unified platform.
The framework links Marketo software to other applications.
The latest OmniSocial release will support brand, support, and enthusiast communities.
ExactTarget SocialPages will leverage Moontoast social marketing tools for customer engagement and campaigns.
UpSync adds a custom form builder that drives field staff's ability to gather critical data in customer conversations.
Plan divides offering into five core solutions.
The partnership has led to two new modules for CRM, Social Commerce Advisor and Insight for Social Commerce.
New network provides more ways for marketers to enhance their campaigns.
SocialChorus integrates with Viralheat API to measure sentiment analysis for large-scale advocate marketing programs and influencer-generated content.
New app lets users design an HTML5 version of emails, landing pages, microsites, and more.
A new user interface and tighter integrations with other Aprimo products top the list of upgrades.
New offering includes mix-and-match options from 20 vendors.
Acquisition provides further proof of maturing market.
New offering lets marketers deliver personalized ads to companies without cookies.
The company has launched cross-channel marketing automation, advanced email sending, mobile push messaging, and expanded platform capabilities.
Companies deliver real-time triggered marketing to customers, capable of achieving up to 300 percent more campaign revenue.
New data integration, testing, optimization, and reporting capabilities empower email marketers to employ advanced email marketing techniques for increased revenue and engagement.
Platform offers social publishing, campaign management, monitoring features, and more.
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Companies: Marketing Automation
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