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Articles: Marketing Automation
A new user interface and tighter integrations with other Aprimo products top the list of upgrades.
New offering includes mix-and-match options from 20 vendors.
Acquisition provides further proof of maturing market.
New offering lets marketers deliver personalized ads to companies without cookies.
The company has launched cross-channel marketing automation, advanced email sending, mobile push messaging, and expanded platform capabilities.
Companies deliver real-time triggered marketing to customers, capable of achieving up to 300 percent more campaign revenue.
New data integration, testing, optimization, and reporting capabilities empower email marketers to employ advanced email marketing techniques for increased revenue and engagement.
Platform offers social publishing, campaign management, monitoring features, and more.
Acquisitions add SaaS-based marketing Web, and predictive analytics technologies to its portfolio.
New social plug-ins for Facebook Check-In, Facebook Open Graph and Google+ aim to create connected consumer experiences across sites and social networks.
The Web-based text marketing service lets marketers engage customers on the most popular platform.
Technology officers need to move from obstructors to partners.
New credit card targets SMBs looking to advertise on Google.
The integration makes lets businesses sync contacts, create groups, and view campaign status.
Embracing the cross-channel approach is the only option.
Upgrades include campaign visualization, stronger lead-scoring capabilities.
X2CRM Professional Edition version 2.0 is a high-performance sales force application.
AdLens users gain access to SiteCatalyst, AudienceManager, and more.
Adds social context to your contacts, including a Gmail widget and foursquare integration.
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Companies: Marketing Automation
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