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Articles: Marketing Automation
Businesses experiment with prices based on consumer demographics and behavior.
Thinking of your clients as individuals, not industries, is key.
Digital marketers are now empowered with real-time performance analytics and clear recommendations for maximum yield from every dollar, for every client.
Marketing software vendor releases latest version of integrated marketing software for AppExchange to include integrated event management.
Move foreshadows Oracle's burgeoning Customer Experience Cloud.
The text marketing service provider expands its platform to support high-volume text message marketing clients.
Cloud-based tool gives businesses the flexibility and insight to proactively create personalized customer experiences.
The advertising platform lets companies add native ads to content.
Expand on lessons learned in 2012.
Move strengthens marketing resource management capabilities.
Report includes assessments of market planning, budget allocation, and organizational development.
Revenue Opportunity Actionable Research (ROAR) addresses customer perceptions of current product performance, future enhancements, plus competitive benchmarking.
Upgrade includes new "what-if" predictive modeling tools.
Why fusion marketing is the future of advertising.
At OpenWorld and CX Summit, Oracle reveals its latest product strategy.
Dreamforce 2012 draws 90,000 attendees, features a multitude of product updates.
Users can customize redirected content and get QR codes automatically generated for mobile keywords.
The infusion of cash will help the big data applications provider accelerate growth and expand its product portfolio.
The joint venture seeks to enable consumer goods organizations to improve marketing performance.
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