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Articles: Marketing Automation
New offering combines text discovery and sentiment analysis with the power of predictive analytics
The update includes mobile capabilities for all smartphone and tablet users on both Apple and Android platforms.
Tools are only valuable if they can be found and used.
Marketing automation, analytics remain in high demand.
The deal leads to the creation of the ReachForce Connected Marketing Data Hub to provide continuous marketing data enrichment and insights to help marketers.
Why Mark Zuckerberg is not the father of social networking.
Letting customers share ownership of their experience should be a priority.
At annual user conference, Infusionsoft Spring 2013 Release is unveiled.
The funding will go to support growth of the company's advertising and Web site optimization platforms.
Campaign Influence transforms the decision-making process for companies using the Salesforce Marketing Cloud.
Mobile marketing app connects organizations to members and clients for one flat $99 per year fee.
Stand out with data-driven marketing.
Marketing platform transforms social marketing from "Likes" to lifetime value.
The company's stated goal is to support business users wherever they are and on whatever devices they're using.
Company highlights innovations to help businesses unite their organizations, connect with their customers and get the most value from their information technology investments.
Enterprise customer intelligence solution built for Salesforce Touch platform.
New templates and user interfaces simplify email content creation.
ANA survey finds little change in priorities since 2006.
New enhancements add better campaign management, mobile and social capabilities, analytics insights, and content management.
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Companies: Marketing Automation
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