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Articles: Marketing Automation
Turn seasonal shoppers into loyal customers.
3CLogic's inbound, outbound, and blended cloud-based contact center software gives LeadMaster CRM clients comprehensive computer telephony capabilities for the LeadMaster system.
Allows marketers to deliver offers based on location, shopping behavior, and preferences.
Funding will go toward product development, growing partner program.
Merger to provide clients with expanded content strategy, creation, distribution, and analytics services.
Businesses experiment with prices based on consumer demographics and behavior.
Thinking of your clients as individuals, not industries, is key.
Digital marketers are now empowered with real-time performance analytics and clear recommendations for maximum yield from every dollar, for every client.
Marketing software vendor releases latest version of integrated marketing software for AppExchange to include integrated event management.
Move foreshadows Oracle's burgeoning Customer Experience Cloud.
The text marketing service provider expands its platform to support high-volume text message marketing clients.
Cloud-based tool gives businesses the flexibility and insight to proactively create personalized customer experiences.
The advertising platform lets companies add native ads to content.
Expand on lessons learned in 2012.
Move strengthens marketing resource management capabilities.
Report includes assessments of market planning, budget allocation, and organizational development.
Revenue Opportunity Actionable Research (ROAR) addresses customer perceptions of current product performance, future enhancements, plus competitive benchmarking.
Upgrade includes new "what-if" predictive modeling tools.
Why fusion marketing is the future of advertising.
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