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Articles: Marketing Automation
Five tips for solving data bottlenecks.
New feature makes multichannel data analysis and reporting easier for marketers.
Marketers get greater insights and analytic capabilities.
The addition of Reevoo's social engagement platform will provide IBM's retail customers with options to deploy Reevoo's rich social content across systems.
Its acquisition of social marketing firm GroSocial adds to its SMB sales and marketing automation mix.
Automated system helps businesses produce local real-time leads using organic search technology.
Products include a vending machine that customizes offerings and digital shelf labels.
Turn seasonal shoppers into loyal customers.
3CLogic's inbound, outbound, and blended cloud-based contact center software gives LeadMaster CRM clients comprehensive computer telephony capabilities for the LeadMaster system.
Allows marketers to deliver offers based on location, shopping behavior, and preferences.
Funding will go toward product development, growing partner program.
Merger to provide clients with expanded content strategy, creation, distribution, and analytics services.
Businesses experiment with prices based on consumer demographics and behavior.
Thinking of your clients as individuals, not industries, is key.
Digital marketers are now empowered with real-time performance analytics and clear recommendations for maximum yield from every dollar, for every client.
Marketing software vendor releases latest version of integrated marketing software for AppExchange to include integrated event management.
Move foreshadows Oracle's burgeoning Customer Experience Cloud.
The text marketing service provider expands its platform to support high-volume text message marketing clients.
Cloud-based tool gives businesses the flexibility and insight to proactively create personalized customer experiences.
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