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Articles: Marketing Automation
New Customer Engagement as a Service brings social media marketing, mobile integration, and customer analytics to a single platform.
MyPreferences technology will integrate with the Responsys platform to deliver Interact Preference, Responsys' new offering for unifying customer preferences across marketing channels.
With big data and predictive analytics, marketing can deliver leads sales can convert.
Advanced reporting, workflow, marketing automation, and mobile access are added to version 1.5.
The solution helps marketers attribute actual leads, sales, and conversions.
Companies want to measure "ideal" customer profiles and lead behavior.
The start-up has already pulled in $1.53 million in seed funding to fuel growth.
SumAll now correlates YouTube data with other social and business analytics to help marketers discover the true value of broadcasting their brands.
Partnership between On Campus Media and Campus Special gives local brands exposure to more than 11 million students.
Launch of Social.com app weds social listening and CRM contact data.
Voice-based marketing automation platform adds critical call tracking data piece to marketing analytics puzzle.
The Foredeus acquisition brings big data and integrated marketing communications together.
Infor Epiphany Marketing 10.0.2 now supports Infor Workspace and Infor User Experience.
The new solution brings predictive analytics to marketing initiatives.
Unites digital marketing with enterprise data warehouse capabilities.
The app adds efficient routing and combined PDF attachment features.
New content creation integrations add to email marketing functionality for SMBs.
The product, developed with Scanbuy, lets digital marketing agencies simplify mobile campaigns.
New offering combines text discovery and sentiment analysis with the power of predictive analytics
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Companies: Marketing Automation
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