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Articles: Marketing Automation
New enhancements add better campaign management, mobile and social capabilities, analytics insights, and content management.
Three new data capture options are integrated into the company's enterprise CRM solution.
Solution aims to increase audience engagement across Web properties, mobile apps, online stores, and more.
Enhancements enable businesses to create more personalized customer experiences.
Facts and fictions about the IT/marketing relationship.
The transaction adds to Stream's sales and lead generation portfolio.
The partnership expands brands' ability to use consumer-generated content.
Why your business needs both—and when.
Marketers will receive more e-commerce capabilities and continued support for Salesforce.com products.
Brands and agencies can now manage Twitter advertising at scale alongside all of their existing social marketing programs with the Salesforce Marketing Cloud.
New capability expands email marketing against contacts in a CRM system.
New program makes it easier for advertisers to create sophisticated campaigns.
New features enable the application of behavioral and contact data to automated campaigns.
CallModo lets advertisers assign unique phone numbers to each campaign to see which ones generate results.
Marketers can identify and highlight popular photos of their products to share on Pinterest.
Digital marketers can store and analyze large amounts of customer data.
New integrations ease Microsoft Outlook, email marketing, and proposals management.
New solution lets marketers launch mobile-optimized sites, improve lead generation, and track campaign results.
The analyst firm warns insurers to treat each customer as an individual or risk being left behind.
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Companies: Marketing Automation
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