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Articles: Marketing Automation
Pipeline management and email tracking combine to boost sales win rates.
New tools leverage location-marketing and personalization functionality.
Have a strategy that supports your goal.
TruView enables measurement of mobile ad campaign sales results using credit/debit transaction data to determine sales lift.
The move reaffirms CEO Marissa Mayer's commitment to video content.
New mobile solution captures real-time consumer insights via mobile devices.
SAP's Customer Engagement Intelligence Suite will be integrated with Facebook's Custom Audiences platform.
Integration allows users to localize digital content in Sitecore.
YouRang is a new service to help small businesses capture and respond to phone leads whenever no one is available to answer an inbound call.
Updated solutions bring together data from multiple channels at the right moment.
Digital Element works with Skyhook Wireless to create a mobile-centric IP targeting solution.
New feature helps small businesses respond to new customer signups.
New app automatically builds and maintains targeted marketing lists.
App enables salespeople to manage and execute CRM and sales-related tasks within mobile and desktop email inboxes.
The deal will deliver a cross-retailer platform for brands to leverage information from in-store beacons.
Tealium integrates its real-time unified marketing solutions with Optimizely's experience optimization and testing platform.
Latest enhancements provide real-time updates of brand content embedded directly within retailers' Web sites.
With direct MasterCard and Visa partnerships and no required integrations, merchants using Thanx eliminate cards and added steps at checkout.
Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion.
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Companies: Marketing Automation
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