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Articles: Marketing Automation
Partnership pairs email and social media and extends the life of email campaigns and images.
Choose the latest technology over hit-or-miss efforts.
Vidyard and Pardot users can now track marketing video viewership.
The solution gives sales teams access to powerful marketing tools on the go.
Oracle's Data Services fuels competitive advantage for marketing and social.
Users can now integrate Pipeliner CRM with marketing automation, support and accountancy software.
Flurry brings mobile app development and analytics to Yahoo.
Eighty-five percent of B2B marketers can't connect content activity to business value.
The MyPreferences Campaign customer personalization platform empowers companies to tailor communications to recipients' needs.
At its Marketing Cloud Interact event, Oracle lays out its plans for leveraging LinkedIn as a marketing tool.
The mini apps are built to connect and extend Lyris capabilities across the enterprise.
Selligyadds reporting and forecasting features to its mobile CRM application.
The solution promises faster time-to-market and more effective digital asset optimization.
Connect investments and processes to gain measurable results.
Swiftpage has invited small business owners to sign up at cloud.act.com and join in final testing of its new online contact and interaction management service.
Latest release of Message Studio enables marketers to leverage offline or online channel for analysis, targeting, and engagement.
As the roles of top executives evolve, new positions emerge to fill the gaps.
As new channels emerge, context-based marketing plays a crucial role.
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Companies: Marketing Automation
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