Social Ad Summit '10: Is your marketing team really prepared to launch a social media campaign?
Daily News,
Posted 18 Oct 2010
Location-Based Marketing Summit '10 — Day Two: An executive reveals the cable sports network's current and future location-based strategies.
Daily News,
Posted 18 Oct 2010
DMA2010 — Day Two: Marketing success stories open the day, including an in-depth look at global cosmetics retailer Sephora.
Daily News,
Posted 13 Oct 2010
DMA2010 — Day One: The job of a direct marketer is harder than ever — and direct marketers are wearing more hats than ever before.
Daily News,
Posted 13 Oct 2010
DMA2010 — Preconference: A PepsiCo executive pops open the conference with a discussion of how brands can bubble up through the sea of digital advertising.
Daily News,
Posted 13 Oct 2010
Universal profile management directs all relevant communications through the channels that customers prefer.
Viewpoints,
Posted 11 Oct 2010
How to tailor online customer experience to boost loyalty and drive revenue.
Viewpoints,
Posted 01 Oct 2010
Web 2.0 Expo '10 — Day 2: A keynote presenter reveals how data can help modern companies overcome their "used-car salesman" personas.
Daily News,
Posted 01 Oct 2010
Web 2.0 Expo '10 — Day 1: "The world we need is one we've never yet seen," declared Tim O'Reilly at his bi-annual technology event.
Daily News,
Posted 01 Oct 2010
Location-Based Marketing Summit '10 — Day One: The opening keynote identifies the real value in location-based services, and urges marketers to rethink their reliance on Foursquare badges.
Daily News,
Posted 01 Oct 2010
Don't let chaos turn the dream of entrepreneurship into a nightmare.
Viewpoints,
Posted 29 Sep 2010
Today's customer leadership requires a new approach.
Viewpoints,
Posted 27 Sep 2010
Oracle OpenWorld '10 — Day 3: Salesforce.com Chairman and CEO Marc Benioff unveils new features of his company's enterprise social network product.
Daily News,
Posted 25 Sep 2010
Becker Professional Education studies RightNow Technologies' sales and marketing tools.
REAL ROI,
Posted 22 Sep 2010
Oracle OpenWorld '10 — Day 2: The latest version of the company's software-as-a-service application adds modules for "best-in-class" marketing and business planning as well as a preview of CRM technologies to come.
Daily News,
Posted 22 Sep 2010
Your challenge, in a lot of ways, is to infuse what you do with humanity.
Front Office,
Posted 22 Sep 2010
The steps you must take in an increasingly collaborative world.
Viewpoints,
Posted 22 Sep 2010
Overtone's enhanced OpenMic product offers a hybrid text-analysis engine.
Daily News,
Posted 15 Sep 2010
Moving beyond "on-message marketing."
Viewpoints,
Posted 14 Sep 2010
|