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Articles: Marketing Automation
FollowAnalytics leverages machine learning and predictive intelligence with new mobile campaign optimization suite and enhanced engagement tools.
The acquisition of Persio extends Clutch's mobile marketing capabilities.
Retail consulting firm Boston Retail Partners has paired with cross-channel campaign management platform company QuickPivot.
ViewedIt enables sales and customer support teams to record personalized videos and add them to their email conversations.
Updates allow marketers to engage consumers with the most relevant messaging during critical life transition periods.
The partnership brings customer information and knowledge to sales, marketing and support agents in real time.
Marqii is a local mobile business platform for restaurants and bars to communicate daily specials to consumers nearby.
The partnership will help companies boost engagement through increased digital asset management capabilities.
MyCRMDashboard is a marketing CRM system for financial lenders.
inBar provides on-premises marketing with first-party location data through beacon technologies at restaurants, bars, and other entertainment venues.
All eyes will be on automation as the lines between humans and machines (and sales, service, and marketing) continue to blur. What else lies ahead?
The move brings together two mobile and digital marketing powerhouses.
Trumpia adds free to end user short code and updates its opt out reporting.
SatuitCRM Fall 2016 improves e-marketing and mobile options.
Salesfusion natively integrates with Bullhorn CRM to strengthen relationship-based recruiting.
Mobiquity will combine its end-to-end mobile services with Insert's automated in-app marketing.
Retailers gain data-driven insights to enhance their loyalty programs.
The partnership will yield audience data and preference reports around user-generated content.
The deal, valued at $2.9 billion, will position the data services provider for growth.
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