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Articles: Marketing Automation
Product enhancements increase ease of use, data visualizations, and CRM integrations.
Alight's latest addition to Channel Mix helps marketers manage their data.
Bedrock Data has provided ConnectWise users with REST-based connectors for marketing automation, CRM, and e-commerce integrations.
New partnership enables Datorama customers to measure campaign performance across LiveRamp's 400 partners.
IBM brings its cognitive computing platform to the marketing arena.
SG Analytics and NetBase team up to deliver enhanced consumer insights to companies.
Evergage for Mobile Apps now supports Android and in-app messaging to advance real-time marketing personalization.
With AdEspresso, Kenshoo, Nanigans, Adaptly, Mediative, and Popimedia Hootsuite now helps companies connect and engage with customers on paid, owned, earned, and shared social channels.
Maximizer CRM 2017 allows companies to manage the entire lifecycle of customer engagement, from acquisition through retention and expansion.
Visual IQ expands its reach in global attribution and customer journey analytics.
ReviewNavigator combines EZ Response single-dashboard response to all major review sites with ResponseScribe for custom responses.
The integration with Dynamics CRM expands Infer's open ecosystem with more than a dozen pre-built connectors.
Campaign Monitor for Microsoft Dynamics enables marketers to create personalized email marketing campaigns and trigger automated customer journeys from Microsoft Dynamics CRM.
Invoca Voice Marketing Cloud enables marketers to use voice conversations to shape individual customer experiences.
CallScore uses machine-learning to bring automated lead qualification to platform.
New integration provides marketers a real-time view through conversions for inbound calls.
The integration of Life.io's platform with Majesco's DigitalConnect platform will help insurance companies engage customers.
MeritDirect enhances its databases with Bombora's Intent Data
InsideView has embedded Insights right into the Dynamics 365 platform.
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