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Articles: Marketing Automation
SALESmanago brings marketing automation to e-commerce and business-to-consumer businesses.
Conversable has released an enterprise SaaS patform for creating, delivering, and managing automated responses on messaging platforms.
The Bluecore Ads addition integrates with existing workflows for seamless cross-channel marketing campaign execution.
Support for Google's new open beacon format helps mobile marketers reach more consumers.
New Deliverability Wizard provides step-by-step guidance to help marketers pinpoint the source of deliverability problems and resolve them.
Separate deals see two large marketing technology firms acquired by venture capitalists.
Synthesio's Social Insights is a social media reporting and alerts system for marketers.
MarketSight has partnered with Google Consumer Surveys to provide advanced analytics and visualization of survey data.
The Weather Company's newest offeriong is the first time IBM's Watson cognitive computing engine will be used for advertising.
Loyalty Builders' Marketing Lift Service personalizes product recommendations to customers on any channel.
The partnership adds cross-channel ad targeting and content syndication for B2B marketers.
The partnership between Bombora and Sales Inside will expand the install-based technology data available to marketers.
CallTrackingMetrics' call attribution software now complies with the Health Insurance Portability and Accountability Act.
Adestra's Email Editor optimizes content for mobile devices.
Merkle's first-party data can be further segmented with Google Customer Match.
The Tapjoy and ironSource partnership will combine user-level segmentation and predictive analytics with mobile ad mediation.
Social Dynamic Number Insertion is a call analytics solution for social media advertising.
The latest integration brings in data from Google Customer Match.
Shortcut Media launches an artificial intelligence-powered mobile app grwoth engine for mobile app marketing.
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