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Articles: Marketing Automation
Companies can use Bizzabo's marketing event management app to offer custom branding and in-app features.
The new capabilities use machine learning and AI to drive personalization.
AgilOne Lightning IQ enables marketers to query customer data, comply with privacy regulations, and deliver contextual customer interactions in real time.
Conversion Solution now delivers account and buyer insights through Salesforce, Slack, and LinkedIn Sales Navigator
Goals feature shows small businesses exactly how close they are to making the majority of their customers happy.
The partnership enables businesses to expand customer intelligence from basic contact information.
The redesign includes an audit of advertiser accounts to help sales pros sell digital advertising and marketing services.
Go2mobi's Total Control API allows digital marketers to build anything, from workflows to custom DSP platforms.
Keeping happy, loyal customers around is lot less expensive than trying to acquire new ones. Here's how online retailers can keeps theirs around for the long haul.
The vitamin vendor builds customer trust using retail personalization technology
Video ad fraud is a threat, but companies can take precautions to protect their budgets and reputations
The partnership enables organizations to engage stakeholders and lawmakers in issue advocacy to further their causes.
Your frequent guests will always join. But to really see your loyalty program pay dividends, make it irresistible to the guests who visit the least.
DialogTech's acquisition of Swydo brings omnichannel visualizations to call analytics.
A marketing program is only as good as the data that feeds it. Here's how to optimize data use.
Through the Unbabel Marketplace, integrations with leading CRM systems allow companies to communicate with customers in any language.
The partnership supports device ID targeting leveraging LiveRamp's IdentityLink.
ShippingEasy's Product Recommendations feature presents consumers with other product ideas based on recent orders.
Under the expansion, RedPoint users get access to a continuous flow of third-party audience enhancement data via Acxiom's AbiliTec solution.
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