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Articles: Marketing Automation
Sailthru's hybris integration helps companies manage data collection, build a single customer view, and drive revenue through cross-channel engagement.
The partnership integrates LiveRamp's data onboarding and cross-device recognition into Conversion Logic's media attribution platform.
Taplytics expands its mobile optimization platform with Smart Push notifications.
Joining Segment's comprehensive data analytics platform and one-stop SDK, Kahuna helps brands improve customer targeting.
The framework helps marketers measure signals across online and offline channels.
The redesigned integrated marketing platform will manage and connect consumer experiences across channels and devices.
Social Replies offers suggested responses to customers who reach out to companies on Twitter.
Merkle will make Google's integrated marketing intelligence platform available to its customers.
Radius now lets marketers discover top-performing markets by integrating their key Salesforce signals with the Radius Business Graph for precise segmentation.
ypDisplay uses online and mobile insights to help local businesses target consumers.
The new suite of proprietary digital tools helps marketers turn data into new customers.
Rocket Fuel brings programmatic marketing and Moment Scoring to new Nielsen program to measure digital performance.
With Product Lines, multiple corporate divisions can share a single TeamSupport account.
TopBox offers feedback metrics for B2B firms.
Cosmose OMNIcookie links online ads and offline purchases.
The partnership between WordStream and Constant Contact will help small businesses find new customers and engage the ones they have.
New Sales Campaign functionality provides more targeted prescriptive selling guidance to sales reps
Power Insights helps marketers develop unique insights for use in campaigns and customer conversations.
Get Smart Content helps marketers serve targeted content across channels through integration to Oracle Marketing Cloud.
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