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Articles: Marketing Automation
New Adaptive Targeting and Visitor Cloud Data Exchange features allow marketers to deliver customer experiences in one integrated workflow.
New capabilities enabled businesses to predict customer loyalty and leverage social media insights.
Optimove Customer Journey Market Plans enables marketers to reimagine funnel-based customer journey maps to improve marketing campaigns.
New integrations and features expand Adobe Sign across Adobe's Marketing Cloud environment.
The InsightBASE for Eloqua product is available through the Oracle Marketing AppCloud.
Jahia integrates its DX7 with Translations.com's platform for translating and localizing digital marketing content.
The integration between Infer and Oracle Eloqua will help companies optimize marketing and sales.
The two marketing firms have joined forces to drive innovation for channel marketing and sales organizations.
Lead intelligence platform captures job changes, tracks sales champions and mitigates risk associated with losing champions to new jobs
Yesmail360i brings together technology, data, analytics, and campaign execution in one single sign-on solution.
The partnership provides advertisers with data on combined CPG audience segments
Unmetric users can now identify promoted Facebook posts in Unmetric's entire database of more than 40,000 brands.
The integration between LiveFyre and OpenText enables companies to capture customer sentiment through social applications and dynamic user-generated content.
Version 7 of StratusLIVE for Fundraisers is built on the Microsoft Dynamics CRM platform.
Hive9's new automated journey mapping solution is part of its Optimize marketing suite.
Expert Seller, created on Box Platform, provides analytics-based information for marketers and sales people.
The acquisition of Carnival.io enhances Sailthru's marketing automation and personalization capabilities.
The Partnership between SparkPost and Boomtrain enables email personalization.
Kahuna Locales enables marketers to personalize content to customers' preferred languages or locations.
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