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Articles: Marketing Automation
New app automatically builds and maintains targeted marketing lists.
App enables salespeople to manage and execute CRM and sales-related tasks within mobile and desktop email inboxes.
The deal will deliver a cross-retailer platform for brands to leverage information from in-store beacons.
Tealium integrates its real-time unified marketing solutions with Optimizely's experience optimization and testing platform.
Latest enhancements provide real-time updates of brand content embedded directly within retailers' Web sites.
With direct MasterCard and Visa partnerships and no required integrations, merchants using Thanx eliminate cards and added steps at checkout.
Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion.
Timing and relevancy are key to sales conversions.
Cloud analytics platform helps marketers build customer awareness, acquisition, and allegiance.
nChannel launches apps to help retailers manage product information and customer insights.
Sailthru Sightlines provides automated consumer predictions to e-commerce and media brands.
OneReview simplifies content localization review and speeds up international go-to-market timelines.
Brands must use data responsibly and strive to deliver highly personalized experiences.
U.S.-based research consultancy Brand Keys joins Canadian marketing firm's growing Collective.
As Carlo's Bakery gets bigger and embraces new technology, Buddy's philosophy remains the same.
New Act! version 17 helps small businesses automate and integrate sales and emarketing.
New feature includes real-time calendar data, time zone adjustment and campaign integration.
The Social Health Index evaluates brands' social marketing performance across platforms.
New mobile app delivers organic revenue growth opportunities to sales people.
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Companies: Marketing Automation
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