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Articles: Marketing Automation
Email marketing provider increases customer base as it continues to expand its product offerings.
Solution allows marketers to personalize mobile apps and perform A/B testing.
People-based solution allows marketers to connect to discrete consumer groups across connected devices.
New connections will drive more personalized experiences.
New functionality provides marketers with heightened insight into the impact of their video marketing programs.
Restaurants and retailers can now pair actionable insights with program benchmarks to improve customer performance.
Janrain ties into Oracle Eloqua and Oracle Responsys Marketing Suite to provide marketers with actionable data.
With only 10 percent of companies integrating CX processes, Oracle makes integration a priority.
The new offering unites engagement experiences, user-generated content management, consumer data, and analytics in one engagement solution.
Intelliverse's new Email Tracker lets sales and marketing know when to follow up with customers and prospects.
The Marketo integrations with Google will enable marketers to deliver more personalized digital advertising.
The acquisition brings together two marketing analytics firms.
Marketing is an art, but capturing attention is a science.
The app delivers unique ad experiences through Brand Story and Discover platforms.
Context relevancy transforms interactions into experience.
The partnership leverages Hadoop to help companies realize the promise of true one-to-one marketing in real time.
New app guides account-based marketing using predictive analytics.
More tools in bpm'online Version 7.5 help users manage the entire customer journey.
The sales enablement app expands content sharing abilities to sales forces.
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Companies: Marketing Automation
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