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Articles: Marketing Automation
Optimove brings its customer retention artificial intelligence engine to acquisition marketing with Optimove 6.0.
Tridion DX helps companies build customized digital experiences (DX) that shape the customer journey.
Urban Airship's Adaptive Pass Management offers marketers easy personalization and targeted real-time updates for every mobile wallet pass.
Acxiom and Amex Advance have launched a data-driven offering that combines predictive insights with Acxiom InfoBase to increase marketing effectiveness.
Identity for Agencies enables marketing firms to manage account-based initiatives for their clients.
The Inbox Insight enhancement allows marketers to browse millions of emails by industry and campaign type, including real-world performance data.
Protagonist's new suite of Narrative Analytics solutions allow companies to quantify and use consumer beliefs.
SmarterHQ uses email triggers to help marketers personalize customer interactions through integration to Oracle Marketing Cloud.
The new AppExchange aims to make it easier for customers to discover the right solutions by echoing the consumer buying experience.
The Apteco-artegic partnership yields an integragration between artegic's Elaine Realtime CRM automation technology for digital cross-channel dialogue marketing with Apteco's FastStats Discoverer data analysis software.
inMotionNow's marketing workflow management solutions now interoperate with Adobe's Experience Manager, part of the Adobe Marketing Cloud.
ShippingEasy's customer management add-on helps e-commerce retailers increase sales from existing customers.
AffinID helps companies develop and convey a positive customer image.
Tapjoy Interactive End Cards help companies influence, engage, and covert audiences through mobile video and rich media.
The company announced three new applications, a cloud-based photography service, and a range of updates for a number of its flagship applications, as well as new integration features linking Creative Cloud and Marketing Cloud.
ConnectLeader's Sales Engagement and Sales Acceleration platform lets companies engage prospects systematically using mnultiple communications modes.
With Sitecore's latest enhancements, data collection and machine learning tools give companies faster access to contextual customer insights.
Monetate's newest toolset offers expanded capabilities for marketers.
The upgrades aim to help companies tailor their shopping experiences to customer demands.
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